skipsflorist.com website review

Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

17 images could be 313 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

The page has 2,086 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 23 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 third-party services load with your homepage (FullStory, Shopify and shopperapproved.com and others), adding 523 KiB and 142 ms of main-thread time.

20 files are served with short cache lifetimes, so returning visitors download them again (118 KiB).

About 63 KiB of JavaScript is downloaded but never used on this page.

2 long tasks block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “autumn flower arrangement on fall decorated table”.

The page becomes fully interactive after 6.1 s. Good is under 3.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.0 MB in 206 requests on a phone: images 816 KiB (27), other files 638 KiB (68) and scripts 385 KiB (69). Under 2 MB keeps phones on slow connections fast.

homepageBannerMetadata_Image_1758311559756.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

138 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Structured data found (LocalBusiness, Organization and WebSite) but with 3 problems, for example “LocalBusiness: logo is not an absolute URL ("//skipsflorist.com/cdn/shop/files/Skip_s.jpg?v=1718113…”.

The homepage links to 527 pages on skipsflorist.com and 5 external pages.

We fetched 15 pages linked from your homepage (of 193 found) and read each the way a search engine does.

Social proof on the homepage: 14 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 2,550 words of visible text.

Before a visitor clicks anything, the page loads FullStory (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.