sknmuse.com website review

About 220 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

8 images could be 169 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

The page has 1,738 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (POWr, Shopify and Google CDN and others), adding 616 KiB and 326 ms of main-thread time.

About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.

4 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.6 s. Good is under 3.8 s.

Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 191 requests on a phone: images 773 KiB (24), other files 664 KiB (68) and scripts 654 KiB (74). Under 2 MB keeps phones on slow connections fast.

Add_a_subheading2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

3 images (132 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

2 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is only 7 characters: “SKNMUSE”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 36 characters: “Premium Beauty for the Soul's Vessel”. 70 to 160 characters is enough to sell the click.

There are 2 <h1> headlines (“.logo_image { max-height: unset!important; width:…” and “.logo_image { max-height: unset!important; width:…”). One clear main headline is easier for people and search engines.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 44 pages on sknmuse.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://sknmuse.com/products/body-oil, https://sknmuse.com/products/nail-cuticle-oil and https://sknmuse.com/products/madagascar-vanilla declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

/, https://sknmuse.com/products/body-oil, https://sknmuse.com/products/nail-cuticle-oil and https://sknmuse.com/products/madagascar-vanilla all use the title “SKNMUSE”. Search engines can't tell which page to show for a search, so each competes with the others.

https://sknmuse.com/collections/all, https://sknmuse.com/pages/skn-media and https://sknmuse.com/pages/blog have no meta description, so Google writes the search snippet from whatever text it finds.

https://sknmuse.com/products/body-oil, https://sknmuse.com/products/nail-cuticle-oil and https://sknmuse.com/products/madagascar-vanilla use the same meta description. A description written for each page earns more clicks.

https://sknmuse.com/collections/all, https://sknmuse.com/pages/about, https://sknmuse.com/pages/skn-media, https://sknmuse.com/pages/the-sknmuse-playlist, https://sknmuse.com/pages/skn-zine and https://sknmuse.com/pages/blog and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 392 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.