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skooncatlitter.com website review
Visit site (opens in a new tab)Reviewed 10 November 202638 issues · 85 checks
This review found 38 issues worth fixing on skooncatlitter.com, 11 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,050 of 104,870 reviewed websitesbeats 77%
- #12,273 of 58,780 online storesbeats 73%
- #11,912 of 53,542 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 3.0 s |
| Oct 31, 2026 | 3.1 s |
| Nov 7, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 154 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 147 ms |
| Jun 13, 2026 | 153 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 152 ms |
| Jul 4, 2026 | 153 ms |
| Jul 11, 2026 | 146 ms |
| Jul 18, 2026 | 141 ms |
| Jul 25, 2026 | 130 ms |
| Aug 1, 2026 | 127 ms |
| Aug 8, 2026 | 131 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 142 ms |
| Aug 29, 2026 | 153 ms |
| Sep 5, 2026 | 162 ms |
| Sep 12, 2026 | 166 ms |
| Sep 19, 2026 | 179 ms |
| Sep 26, 2026 | 178 ms |
| Oct 3, 2026 | 174 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 170 ms |
| Oct 24, 2026 | 178 ms |
| Oct 31, 2026 | 187 ms |
| Nov 7, 2026 | 187 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.3 s
4.9 s
6.5 s
8.2 s
9.8 s
11.4 s
13.1 s
Speed
Reduce unused JavaScript
2.0 s · 420 KiBAbout 420 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.4 s
A phone's processor spends 5.4 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 1.4 MB and 1.2 s of main-thread time.
Use efficient cache lifetimes
900 ms · 132 KiB18 files are served with short cache lifetimes, so returning visitors download them again (132 KiB).
Legacy JavaScript
600 ms · 62 KiBPolyfills for old browsers add 62 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 600 ms faster on a phone.
Render-blocking requests
650 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Improve image delivery
250 ms · 256 KiB7 images could be 256 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Google Tag Manager adds 348 ms
348 msGoogle Tag Manager costs a phone 348 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 244 ms
244 msKlaviyo costs a phone 244 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
270 ms · 8 KiB8 KiB could be saved by minifying JavaScript.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 241 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.3 s
13.3 sYour largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.6 s
16.6 sThe page becomes fully interactive after 16.6 s. Good is under 3.8 s.
Speed Index: 9.2 s
9.2 sVisually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 688 ms
688 msScripts block taps and scrolling for 688 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 154 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 36% slower for real visitors
+36%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 156 ms
156 msReal visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.008
0.008The layout barely moves while loading (CLS 0.008, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 279 requests
2.9 MBYour homepage downloads 2.9 MB in 279 requests on a phone: scripts 1.5 MB (108), other files 821 KiB (115) and images 353 KiB (33). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
92 KiB1 image is downloaded at several times the size a phone draws it, for example hero-skoon-15nov2024_22aa2a84-e827-4643-9d85-f087adb392ba.we at 1,905 px wide, shown at 390 px. Resized copies would save about 92 KiB.
1 image in older formats
1 image (148 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (BreadcrumbList, CollectionPage, ImageObject and Organization) but with 1 problem, for example “Organization: sameAs is an empty list”.
44 internal links, 9 external
The homepage links to 44 pages on skooncatlitter.com and 9 external pages.
7 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Natural, non-clumping cat litter that’s lightweight, low-dust and great at odor control even for multiple cats. Hypoall…”.
One H1 headline
Your main headline reads: “Join The Natural Cat Litter Club And Live Odor Free”.
Title: 50 characters
Your title is a healthy 50 characters: “Skoon Cat Litter | Natural, Low-Dust, Odor Control”.
Canonical URL set
The canonical URL is https://skooncatlitter.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://skooncatlitter.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (864 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://skooncatlitter.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://skooncatlitter.com/products/skoon-catpack-carrier is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://skooncatlitter.com/products/skoon-natural-non-clumping-cat-litter and https://skooncatlitter.com/products/skoon-original-bag all use the title “Buy Skoon Cat Litter | Natural, Non-Clumping Odor Control”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://skooncatlitter.com/collections/only-bag and https://skooncatlitter.com/blogs/news have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://skooncatlitter.com/products/skoon-natural-non-clumping-cat-litter and https://skooncatlitter.com/products/skoon-original-bag use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://skooncatlitter.com/products/skoon-original-bag, whose canonical is https://skooncatlitter.com/products/skoon-natural-non-clumping-cat-litter. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://skooncatlitter.com/collections/only-bag has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 broken images
8 images failed to load on a phone, for example https://cdn-yotpo-images-production.yotpo.com/Product/472955597/394098528/square.png?1712256907.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to execute 'observe' on 'MutationObserver': parameter 1 is not of type 'Node'.”.
2 checks passed
Tap targets are thumb-sized
8 of 8 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 898 words of copy
The homepage carries about 898 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe & Save”.
11 calls to action
The homepage has 11 calls to action, for example “Contact Us”, “SHOP Cat Litter” and “Order by Phone 888 433 9089”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 3 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skooncatlitter.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Gorgias Live Chat Helpdesk · Triplewhale · Yotpo Product Reviews · Yoast Seo · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Pagefly Ai Page Builder · Doran Shoppable Videos · wickedreports.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on skooncatlitter.com, including 18 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.