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skullcandy.com website review
Visit site (opens in a new tab)Reviewed 4 November 202620 issues · 68 checks
This review found 20 issues worth fixing on skullcandy.com, 4 of them high impact, across 68 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,977 of 102,353 reviewed websitesbeats 93%
- #2,702 of 56,852 online storesbeats 93%
- #2,621 of 51,715 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 204 ms |
| May 23, 2026 | 203 ms |
| May 30, 2026 | 200 ms |
| Jun 6, 2026 | 196 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 193 ms |
| Jun 27, 2026 | 194 ms |
| Jul 4, 2026 | 195 ms |
| Jul 11, 2026 | 195 ms |
| Jul 18, 2026 | 195 ms |
| Jul 25, 2026 | 195 ms |
| Aug 1, 2026 | 197 ms |
| Aug 8, 2026 | 204 ms |
| Aug 15, 2026 | 211 ms |
| Aug 22, 2026 | 212 ms |
| Aug 29, 2026 | 212 ms |
| Sep 5, 2026 | 207 ms |
| Sep 12, 2026 | 202 ms |
| Sep 19, 2026 | 201 ms |
| Sep 26, 2026 | 208 ms |
| Oct 3, 2026 | 217 ms |
| Oct 10, 2026 | 227 ms |
| Oct 17, 2026 | 230 ms |
| Oct 24, 2026 | 230 ms |
| Oct 31, 2026 | 232 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.3 s21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Improve image delivery
909 KiB12 images could be 909 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
1,590 HTML elements
The page has 1,590 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
169 KiB12 files are served with short cache lifetimes, so returning visitors download them again (169 KiB).
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Reduce unused JavaScript
67 KiBAbout 67 KiB of JavaScript is downloaded but never used on this page.
8 third-party services on the page
8 third-party services load with your homepage (getmulberry.com, iconscout.com and videowise.com and others), adding 398 KiB and 24 ms of main-thread time.
Reduce unused CSS
28 KiBAbout 28 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
3 checks passed
Mobile performance score: 98
98/100Your mobile performance score is 98. That is in Google's “good” band (90 and up).
Main-thread work: 0.3 s
A phone's processor spends 0.3 s on main-thread work while loading, 71 ms of it running JavaScript. That is comfortably low.
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 4.1 s
4.1 sVisually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 204 ms to 232 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
11 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 192 ms
192 msReal visitors wait 192 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 588 ms
588 msReal visitors wait 588 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Largest Contentful Paint: 1.4 s
1.4 sYour largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Γ”.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Time to Interactive: 1.4 s
1.4 sThe page is fully interactive after 1.4 s.
Images and page weight
Page weight: 2.3 MB in 114 requests
2.3 MBYour homepage downloads 2.3 MB in 114 requests on a phone: images 1.2 MB (20), scripts 499 KiB (37) and fonts 409 KiB (16). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 78.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Delayed refresh under 20 hours must not be used (1 element)
Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 35 images in the HTML carry an alt attribute.
20 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “THE WHOLE LIST HANDLED”). One clear main headline is easier for people and search engines.
Meta description is long (176 characters)
Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.
184 internal links, 56 external
The homepage links to 184 pages on skullcandy.com and 56 external pages.
6 checks passed
Title: 54 characters
Your title is a healthy 54 characters: “Skullcandy | Headphones, Earbuds, Gaming, and Speakers”.
Canonical URL set
The canonical URL is https://www.skullcandy.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.skullcandy.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://www.skullcandy.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.skullcandy.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://www.skullcandy.com/collections/sound-by-bose, https://www.skullcandy.com/collections/limited-edition-headphones, https://www.skullcandy.com/pages/product-guide and https://www.skullcandy.com/products/crusher-540-active have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 10 words
The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
17 calls to action
The homepage has 17 calls to action, for example “Shop All Headphones”, “Shop All Earbuds” and “Shop All Gaming”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skullcandy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- applicantpro
Company
- Employees
- 113
- Founded
- 2003
- Headquarters
- Park City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 20 issues on skullcandy.com, including 5 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.