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skyandsol.co website review

Visit site (opens in a new tab)Reviewed 11 November 202625 issues · 62 checks

This review found 25 issues worth fixing on skyandsol.co, 7 of them high impact, across 62 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.1 sMay 23Nov 72.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.3 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.5 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Nov 7, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
320 ms153 msMay 23Nov 7188 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026272 ms
May 30, 2026297 ms
Jun 6, 2026301 ms
Jun 13, 2026296 ms
Jun 20, 2026285 ms
Jun 27, 2026267 ms
Jul 4, 2026247 ms
Jul 11, 2026226 ms
Jul 18, 2026211 ms
Jul 25, 2026197 ms
Aug 1, 2026187 ms
Aug 8, 2026175 ms
Aug 15, 2026177 ms
Aug 22, 2026179 ms
Aug 29, 2026179 ms
Sep 5, 2026179 ms
Sep 12, 2026178 ms
Sep 19, 2026175 ms
Sep 26, 2026175 ms
Oct 3, 2026172 ms
Oct 10, 2026179 ms
Oct 17, 2026186 ms
Oct 24, 2026183 ms
Oct 31, 2026187 ms
Nov 7, 2026188 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

5 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 203 ms

    203 ms

    Real visitors wait 203 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 937 ms

    937 ms

    Real visitors wait 937 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 34% faster for real visitors

    -34%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 272 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

5 to fix38
  • Page weight: 6.5 MB

    6.5 MB

    Your homepage downloads 6.5 MB on a phone, 2.4 MB of it images (37%). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    sky-and-sol-tallow-soap-pack-of-3-3350131.webp weighs 628 KiB. On a phone connection a single image that size takes seconds.

  • 14 images in older formats

    14 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 14 images below the first screen load straight away

    14 images further down the page (1.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    new-homepage-bg-mobile.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.8 g of CO₂ per visit

    1.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 221.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fix92
  • 33 text elements with low contrast

    33 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    28 elements hidden from screen readers can still receive keyboard focus.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fix85
  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “Sky & Sol | All-Natural Tallow-Based Skincare & Sunscreen – Sky and Sol”.

  • Meta description is long (197 characters)

    Your meta description is 197 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 172 internal links, 18 external

    The homepage links to 172 pages on skyandsol.co and 18 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Your Skincare Could Contain 10+ Hidden Toxins. We Formulate Without Them.”.

  • Canonical URL set

    The canonical URL is https://skyandsol.co/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://skyandsol.co/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,985 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://skyandsol.co/llms.txt (23 KiB, 319 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 6 pages without an H1

    https://skyandsol.co/collections/halloween, https://skyandsol.co/collections/products, https://skyandsol.co/collections/moisturizer, https://skyandsol.co/collections/complete-face-care, https://skyandsol.co/collections/hair-care and https://skyandsol.co/collections/bundles have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fix93
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    70 of 70 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,477 words of copy

    The homepage carries about 1,477 words of visible text.

5 checks passed
  • 20 calls to action

    The homepage has 20 calls to action, for example “Shop Now”, “Shop All” and “Buy in Bulk”.

  • 30 short forms

    30 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks, 1 trust badge and “200,000+ Happy Customers”.

  • Analytics in place

    Analytics detected: Meta Pixel and Microsoft Clarity.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 45 cookies set on arrival

    45

    Opening the homepage sets 45 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skyandsol.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Cartbot · Bundler Bundles App · Instant Ai Page Builder · Simprosys Google Shopping Feed · Judge Me Reviews · Loudcrowd · Selecty · Gempages Builder · Seolab · Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Candy Rack · Microsoft Clarity · Stape Remix · Avada Cookie Bar · Accessibly App · Essential Post Purchase Upsell · Veeper Stop Coupon Leaks · nice-team.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 25 issues on skyandsol.co, including 5 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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