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skyscanner.net website review

Visit site (opens in a new tab)Reviewed 1 November 202628 issues · 65 checks

This review found 28 issues worth fixing on skyscanner.net, 9 of them high impact, across 65 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s3.7 sMay 9Oct 243.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.0 s
May 16, 20264.0 s
May 23, 20263.9 s
May 30, 20263.9 s
Jun 6, 20263.9 s
Jun 13, 20263.9 s
Jun 20, 20263.9 s
Jun 27, 20263.9 s
Jul 4, 20263.9 s
Jul 11, 20263.9 s
Jul 18, 20263.9 s
Jul 25, 20263.8 s
Aug 1, 20263.8 s
Aug 8, 20263.8 s
Aug 15, 20263.8 s
Aug 22, 20263.8 s
Aug 29, 20263.8 s
Sep 5, 20263.9 s
Sep 12, 20263.9 s
Sep 19, 20264.0 s
Sep 26, 20264.1 s
Oct 3, 20264.1 s
Oct 10, 20264.1 s
Oct 17, 20264.0 s
Oct 24, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
304 ms241 msMay 9Oct 24248 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026287 ms
May 16, 2026286 ms
May 23, 2026286 ms
May 30, 2026287 ms
Jun 6, 2026289 ms
Jun 13, 2026295 ms
Jun 20, 2026296 ms
Jun 27, 2026297 ms
Jul 4, 2026297 ms
Jul 11, 2026290 ms
Jul 18, 2026287 ms
Jul 25, 2026285 ms
Aug 1, 2026278 ms
Aug 8, 2026273 ms
Aug 15, 2026262 ms
Aug 22, 2026254 ms
Aug 29, 2026249 ms
Sep 5, 2026248 ms
Sep 12, 2026252 ms
Sep 19, 2026254 ms
Sep 26, 2026257 ms
Oct 3, 2026257 ms
Oct 10, 2026256 ms
Oct 17, 2026253 ms
Oct 24, 2026248 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of skyscanner.net (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. skyscanner.net at 0.4 s0.4 s
  2. skyscanner.net at 0.8 s0.8 s
  3. skyscanner.net at 1.1 s1.1 s
  4. skyscanner.net at 1.5 s1.5 s
  5. skyscanner.net at 1.9 s1.9 s
  6. skyscanner.net at 2.3 s2.3 s
  7. skyscanner.net at 2.6 s2.6 s
  8. skyscanner.net at 3.0 s3.0 s

Speed

7 to fix62
  • Use efficient cache lifetimes

    2.2 s · 385 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (385 KiB).

  • Reduce unused JavaScript

    1.5 s · 377 KiB

    About 377 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • 6 third-party services on the page

    6 third-party services load with your homepage (skyscnr.com, px-cloud.net and New Relic and others), adding 1.3 MB and 779 ms of main-thread time.

  • skyscnr.com adds 604 ms

    604 ms

    skyscnr.com costs a phone 604 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,537 HTML elements

    The page has 2,537 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Duplicated JavaScript

    250 ms · 13 KiB

    13 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 250 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.

  • Improve image delivery

    42 KiB

    1 image could be 42 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 81 ms

    81 ms

    Your server sent the HTML in 81 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.6 s

    10.6 s

    Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Search with AI Now you can search by telling us exactly wha…”.

  • Time to Interactive: 11.7 s

    11.7 s

    The page becomes fully interactive after 11.7 s. Good is under 3.8 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 217 ms

    217 ms

    Real visitors wait 217 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 392 ms

    392 ms

    Scripts block taps and scrolling for 392 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.0 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 800 ms

    800 ms

    Real visitors wait 800 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 287 ms to 248 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 64.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.9 MB in 105 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 105 requests on a phone: scripts 1.4 MB (54), fonts 111 KiB (2) and other files 108 KiB (31). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

100
  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

SEO

3 to fixGoogle 10081
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “Compare Cheap Flights & Book Airline Tickets to Everywhere | Skyscanner”.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

6 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Book and compare the cheapest flights from all major airlines and online travel agents, and find the best plane tickets…”.

  • Canonical URL set

    The canonical URL is https://www.skyscanner.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.skyscanner.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.skyscanner.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

2 to fixGoogle 9289
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix25
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 48 words

    The homepage has only about 48 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skyscanner.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
AWS

Company

Founded
2001
Headquarters
Edinburgh

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on skyscanner.net, including 15 speed issues, 3 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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