skywardinsurance.com website review

18 images could be 17.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.5 s faster on a phone.

52 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.1 s.

11 files are served with short cache lifetimes, so returning visitors download them again (18.8 MB).

8 third-party services load with your homepage (Vidyard, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 20.3 MB and 543 ms of main-thread time.

Vidyard costs a phone 236 ms of main-thread work and 19.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 769 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Your mobile performance score is 55 (desktop: 44). Pages that score under 90 lose visitors before the first paint.

About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.7 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

9 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need.

27 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 58.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “YOUR POTENTIAL UNLEASHED By smartly shifting risk, we help …”.

The page becomes fully interactive after 59.5 s. Good is under 3.8 s.

The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 237 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 77 ms to 74 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 30.4 MB in 198 requests on a phone: images 28.0 MB (35), scripts 1.8 MB (65) and fonts 475 KiB (11). Under 2 MB keeps phones on slow connections fast.

3 images (263 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images further down the page (93 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 8.63 g of CO₂e: 1035.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

The homepage links to 107 pages on skywardinsurance.com and 11 external pages.

There is no https://skywardinsurance.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://skywardinsurance.com/about/news-and-events, whose canonical is https://skywardinsurance.com/foundation-news/skyward-specialty-hosts-inspirational-black-history-month-forum. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

7 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Dynamic image element not found!”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 27 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 870 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.