slatkinandco.com website review

4 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.8 s faster on a phone.

About 438 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

4 third-party services load with your homepage (Squarespace, sqspcdn.com and Adobe TypeKit and others), adding 3.4 MB and 603 ms of main-thread time.

About 128 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.

Squarespace costs a phone 585 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 102 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

8 files are served with short cache lifetimes, so returning visitors download them again (67 KiB).

squarespace-cdn.com costs a phone 0 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 long tasks block the main thread while loading, the longest for 181 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “THE MERRIEST SEASON”.

The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

White+Birch+Candle+Snowy+Still+Life.png weighs 563 KiB. On a phone connection a single image that size takes seconds.

Your homepage downloads 3.4 MB in 60 requests on a phone: images 2.1 MB (5), scripts 1.0 MB (39) and fonts 182 KiB (6). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 13 characters: “SLATKIN + CO.”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 4 <h1> headlines (“THE MERRIEST SEASON”, “New This Season” and “Our Icons”). One clear main headline is easier for people and search engines.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to only 3 pages on your own site, so visitors and crawlers find few routes into the rest of it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.slatkinandco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/6aa04c25ad66e211a57a5a94/6/5c5a5…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 123 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.