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sleeknail.com website review

Visit site (opens in a new tab)Reviewed 6 November 202654 issues · 90 checks

This review found 54 issues worth fixing on sleeknail.com, 22 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.6 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.9 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20261.9 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
151 ms96 msMay 16Oct 31123 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026108 ms
May 23, 2026119 ms
May 30, 2026127 ms
Jun 6, 2026122 ms
Jun 13, 2026122 ms
Jun 20, 2026119 ms
Jun 27, 2026110 ms
Jul 4, 2026119 ms
Jul 11, 2026114 ms
Jul 18, 2026121 ms
Jul 25, 2026122 ms
Aug 1, 2026120 ms
Aug 8, 2026129 ms
Aug 15, 2026138 ms
Aug 22, 2026137 ms
Aug 29, 2026145 ms
Sep 5, 2026142 ms
Sep 12, 2026121 ms
Sep 19, 2026113 ms
Sep 26, 2026109 ms
Oct 3, 2026102 ms
Oct 10, 2026112 ms
Oct 17, 2026110 ms
Oct 24, 2026118 ms
Oct 31, 2026123 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sleeknail.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sleeknail.com at 0.6 s0.6 s
  2. sleeknail.com at 1.1 s1.1 s
  3. sleeknail.com at 1.7 s1.7 s
  4. sleeknail.com at 2.2 s2.2 s
  5. sleeknail.com at 2.8 s2.8 s
  6. sleeknail.com at 3.3 s3.3 s
  7. sleeknail.com at 3.9 s3.9 s
  8. sleeknail.com at 4.5 s4.5 s

Speed

13 to fix42
  • Reduce unused JavaScript

    1.7 s · 899 KiB

    About 899 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Render-blocking requests

    1.6 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Improve image delivery

    1.1 s · 282 KiB

    6 images could be 282 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,151 HTML elements

    The page has 5,151 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    850 ms · 748 KiB

    36 files are served with short cache lifetimes, so returning visitors download them again (748 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, reamaze.com and Klaviyo and others), adding 1.9 MB and 959 ms of main-thread time.

  • Legacy JavaScript

    350 ms · 63 KiB

    Polyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Google CDN adds 265 ms

    265 ms

    Google CDN costs a phone 265 ms of main-thread work and 424 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 113 ms

    113 ms

    Klaviyo costs a phone 113 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 111 ms

    111 ms

    Shopify costs a phone 111 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Attentive adds 68 ms

    68 ms

    Attentive costs a phone 68 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    270 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 270 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.70

    0.70

    For real visitors the layout shifts by 0.70 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 18.2 s

    18.2 s

    Your largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 28.9 s

    28.9 s

    The page becomes fully interactive after 28.9 s. Good is under 3.8 s.

  • Speed Index: 12.1 s

    12.1 s

    Visually, the page fills in at 12.1 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.266

    0.266

    The layout shifts by 0.266 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 29 images without width and height

    29 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 284 ms

    284 ms

    Scripts block taps and scrolling for 284 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 108 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix53
  • Page weight: 5.5 MB in 378 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 378 requests on a phone: scripts 2.3 MB (139), images 1.5 MB (69) and other files 830 KiB (129). Under 2 MB keeps phones on slow connections fast.

  • 15 images below the first screen load straight away

    15 images further down the page (561 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    100 KiB

    4 images are downloaded at several times the size a phone draws them, for example DAILY_CHARME_PHANTOM_SILK_-_HERO_DESKTOP_2000x.png at 1,600 px wide, shown at 390 px. Resized copies would save about 100 KiB.

  • About 1.6 g of CO₂ per visit

    1.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

12 to fixGoogle 7683
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 28 images without alt text

    28 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9277
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “SLEEK NAIL - Nail Polish, Makeup, & Beauty Care Products – Sleek Nail”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 107 internal links, 8 external

    The homepage links to 107 pages on sleeknail.com and 8 external pages.

5 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Sleek Nail is the premier source for all your nail care needs. We carry top brands such as OPI, China Glaze, CND, Essie…”.

  • Canonical URL set

    The canonical URL is https://www.sleeknail.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sleeknail.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.sleeknail.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without a meta description

    https://www.sleeknail.com/apps/iwish, https://www.sleeknail.com/collections/new-arrivals and https://www.sleeknail.com/collections/gel-polish have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=283007079&Ver=2&mid=0736acd5-ef36-4827-8303-72adc404c8b7&bo=1&sid=bc9342d0da2a11f1aa7f69a2ebca05a6&vid=bc9394e0da2a11f18732250ad8ccc3a7&vids=1&msclkid=N&pi=918639831&l.

  • 6 small tap targets

    6 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: iwish_cid is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 76 words

    The homepage has only about 76 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Add a call to action”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Add a call to action”, “My Account / Order History” and “Get 5% Off - Join VIP Text Club”.

  • 37 short forms

    37 short forms (4 fields at most) are right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 59 other companies contacted

    Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sleeknail.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Reamaze Live Chat Helpdesk · Judge Me Reviews · Frequently Bought · Tipo Related Products · Globo Mega Menu · Klaviyo Email Marketing Sms · Pagefly Ai Page Builder · Globo Also Bought Cross Sell · Hextom Sales Boost · Deco Labels Badges · nfcube.com · attn.tv · zigpoll.com · shareasale.com · cloudfront.net · useamp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 54 issues on sleeknail.com, including 25 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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