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sleepgram.com website review

Visit site (opens in a new tab)Reviewed 10 November 202648 issues · 92 checks

This review found 48 issues worth fixing on sleepgram.com, 20 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.2 sMay 23Nov 72.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.7 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.7 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Oct 31, 20262.4 s
Nov 7, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
414 ms187 msMay 23Nov 7213 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026240 ms
May 30, 2026327 ms
Jun 6, 2026337 ms
Jun 13, 2026364 ms
Jun 20, 2026388 ms
Jun 27, 2026388 ms
Jul 4, 2026361 ms
Jul 11, 2026329 ms
Jul 18, 2026330 ms
Jul 25, 2026318 ms
Aug 1, 2026353 ms
Aug 8, 2026363 ms
Aug 15, 2026329 ms
Aug 22, 2026305 ms
Aug 29, 2026279 ms
Sep 5, 2026262 ms
Sep 12, 2026241 ms
Sep 19, 2026228 ms
Sep 26, 2026228 ms
Oct 3, 2026230 ms
Oct 10, 2026279 ms
Oct 17, 2026261 ms
Oct 24, 2026237 ms
Oct 31, 2026230 ms
Nov 7, 2026213 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sleepgram.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sleepgram.com at 1.3 s1.3 s
  2. sleepgram.com at 2.6 s2.6 s
  3. sleepgram.com at 3.9 s3.9 s
  4. sleepgram.com at 5.2 s5.2 s
  5. sleepgram.com at 6.5 s6.5 s
  6. sleepgram.com at 7.8 s7.8 s
  7. sleepgram.com at 9.0 s9.0 s
  8. sleepgram.com at 10.3 s10.3 s

Speed

11 to fix35
  • Reduce unused JavaScript

    5.5 s · 2.1 MB

    About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.5 s faster on a phone.

  • Vimeo adds 1.3 s

    1.3 s

    Vimeo costs a phone 1.3 s of main-thread work and 10.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 13.4 s

    A phone's processor spends 13.4 s on main-thread work while loading, 6.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    6.2 MB

    32 images could be 6.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Vimeo, VWO and trackcollect.com and others), adding 11.0 MB and 3.1 s of main-thread time.

  • Use efficient cache lifetimes

    800 ms · 523 KiB

    54 files are served with short cache lifetimes, so returning visitors download them again (523 KiB).

  • VWO adds 697 ms

    697 ms

    VWO costs a phone 697 ms of main-thread work and 204 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    600 ms

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • trackcollect.com adds 475 ms

    475 ms

    trackcollect.com costs a phone 475 ms of main-thread work and 128 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 335 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    102 KiB

    Polyfills for old browsers add 102 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 15.8 s

    15.8 s

    Your largest element takes 15.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 19.1 s

    19.1 s

    Visually, the page fills in at 19.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 43.2 s

    43.2 s

    The page becomes fully interactive after 43.2 s. Good is under 3.8 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user INP: 97 ms

    97 ms

    Real visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 733 ms

    733 ms

    Real visitors wait 733 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 240 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 20.8 MB in 628 requests

    20.8 MB

    Your homepage downloads 20.8 MB in 628 requests on a phone: other files 8.5 MB (334), images 7.0 MB (113) and scripts 4.1 MB (132). Under 2 MB keeps phones on slow connections fast.

  • 15 images far larger than shown

    6.0 MB

    15 images are downloaded at several times the size a phone draws them, for example Generated_with_Kive.ai_-_Reference_LIFESTYLE_EXAMPLES_and_gi at 4,096 px wide, shown at 173 px. Resized copies would save about 6.0 MB.

  • 5 images over 500 KB

    5 images weigh 3.2 MB together. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    6R3A6089_Leo_Edit2_JPEG_a995e2fe-c97e-427b-bad3-83815041e855 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (414 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.9 g of CO₂ per visit

    5.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.89 g of CO₂e: 707.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7786
  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    4 frames have no title, so screen-reader users cannot tell what they contain.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 14 images without alt text

    14 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9291
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • One H1 headline

    Your <h1> is empty.

  • 69 internal links, 3 external

    The homepage links to 69 pages on sleepgram.com and 3 external pages.

6 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Sleepgram is the best pillow tech advancement since feathers. Our pillows, comforters, and cases come with free deliver…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Sleepgram - sleeping better starts with using your head”.

  • Canonical URL set

    The canonical URL is https://sleepgram.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sleepgram.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (499 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://sleepgram.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

6 to fix60
  • 1 page without a title

    https://sleepgram.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://sleepgram.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    https://sleepgram.com/collections/all and https://sleepgram.com/collections/all-products all use the title “Buy Sleepgram Products Online – Shop All Collections – Sleepgram”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://sleepgram.com/customer_authentication/redirect and https://sleepgram.com/collections/supplements have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://sleepgram.com/collections/all and https://sleepgram.com/collections/all-products use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://sleepgram.com/customer_authentication/redirect and https://sleepgram.com/pages/about-sleepgram have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://sleepgram.com/products/sleepgram-bamboo-sheets has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

Best practices

4 to fixGoogle 4686
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'querySelector')”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    22 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 366 words of copy

    The homepage carries about 366 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop” and “Shop Now”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 52 cookies set on arrival

    52

    Opening the homepage sets 52 cookies, 9 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 73 other companies contacted

    Loading the homepage contacts 73 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sleepgram.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Eg Auto Add To Cart · Klaviyo Email Marketing Sms · Mntn · Okendo · Order Value Booster · trafficmanager.net · snapchat.com · amazonaws.com · cloudfront.net · postscript.io · rechargecdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Shopify

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 48 issues on sleepgram.com, including 20 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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