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sleepgram.com website review
Visit site (opens in a new tab)Reviewed 10 November 202648 issues · 92 checks
This review found 48 issues worth fixing on sleepgram.com, 20 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #71,584 of 92,171 reviewed websitesbeats 19%
- #41,551 of 48,903 online storesbeats 12%
- #38,438 of 44,088 Shopify storesbeats 10%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
| Nov 7, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 240 ms |
| May 30, 2026 | 327 ms |
| Jun 6, 2026 | 337 ms |
| Jun 13, 2026 | 364 ms |
| Jun 20, 2026 | 388 ms |
| Jun 27, 2026 | 388 ms |
| Jul 4, 2026 | 361 ms |
| Jul 11, 2026 | 329 ms |
| Jul 18, 2026 | 330 ms |
| Jul 25, 2026 | 318 ms |
| Aug 1, 2026 | 353 ms |
| Aug 8, 2026 | 363 ms |
| Aug 15, 2026 | 329 ms |
| Aug 22, 2026 | 305 ms |
| Aug 29, 2026 | 279 ms |
| Sep 5, 2026 | 262 ms |
| Sep 12, 2026 | 241 ms |
| Sep 19, 2026 | 228 ms |
| Sep 26, 2026 | 228 ms |
| Oct 3, 2026 | 230 ms |
| Oct 10, 2026 | 279 ms |
| Oct 17, 2026 | 261 ms |
| Oct 24, 2026 | 237 ms |
| Oct 31, 2026 | 230 ms |
| Nov 7, 2026 | 213 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.5 s · 2.1 MBAbout 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.5 s faster on a phone.
Vimeo adds 1.3 s
1.3 sVimeo costs a phone 1.3 s of main-thread work and 10.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 13.4 s
A phone's processor spends 13.4 s on main-thread work while loading, 6.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 35
35/100Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
6.2 MB32 images could be 6.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Vimeo, VWO and trackcollect.com and others), adding 11.0 MB and 3.1 s of main-thread time.
Use efficient cache lifetimes
800 ms · 523 KiB54 files are served with short cache lifetimes, so returning visitors download them again (523 KiB).
VWO adds 697 ms
697 msVWO costs a phone 697 ms of main-thread work and 204 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
600 ms13 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
trackcollect.com adds 475 ms
475 mstrackcollect.com costs a phone 475 ms of main-thread work and 128 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 335 ms. During a long task the page ignores taps.
Legacy JavaScript
102 KiBPolyfills for old browsers add 102 KiB JavaScript that modern phones do not need.
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 15.8 s
15.8 sYour largest element takes 15.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 19.1 s
19.1 sVisually, the page fills in at 19.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 43.2 s
43.2 sThe page becomes fully interactive after 43.2 s. Good is under 3.8 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user INP: 97 ms
97 msReal visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 733 ms
733 msReal visitors wait 733 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 240 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 20.8 MB in 628 requests
20.8 MBYour homepage downloads 20.8 MB in 628 requests on a phone: other files 8.5 MB (334), images 7.0 MB (113) and scripts 4.1 MB (132). Under 2 MB keeps phones on slow connections fast.
15 images far larger than shown
6.0 MB15 images are downloaded at several times the size a phone draws them, for example Generated_with_Kive.ai_-_Reference_LIFESTYLE_EXAMPLES_and_gi at 4,096 px wide, shown at 173 px. Resized copies would save about 6.0 MB.
5 images over 500 KB
5 images weigh 3.2 MB together. On a phone connection a single image that size takes seconds.
An image on the first screen is lazy-loaded
6R3A6089_Leo_Edit2_JPEG_a995e2fe-c97e-427b-bad3-83815041e855 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images in older formats
2 images (414 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 5.9 g of CO₂ per visit
5.89 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.89 g of CO₂e: 707.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
4 frames have no title, so screen-reader users cannot tell what they contain.
Orphan list items
Some list items are not inside a list.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
14 images without alt text
14 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
One H1 headline
Your <h1> is empty.
69 internal links, 3 external
The homepage links to 69 pages on sleepgram.com and 3 external pages.
6 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Sleepgram is the best pillow tech advancement since feathers. Our pillows, comforters, and cases come with free deliver…”.
Title: 55 characters
Your title is a healthy 55 characters: “Sleepgram - sleeping better starts with using your head”.
Canonical URL set
The canonical URL is https://sleepgram.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sleepgram.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (499 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://sleepgram.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://sleepgram.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://sleepgram.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://sleepgram.com/collections/all and https://sleepgram.com/collections/all-products all use the title “Buy Sleepgram Products Online – Shop All Collections – Sleepgram”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://sleepgram.com/customer_authentication/redirect and https://sleepgram.com/collections/supplements have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://sleepgram.com/collections/all and https://sleepgram.com/collections/all-products use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
https://sleepgram.com/customer_authentication/redirect and https://sleepgram.com/pages/about-sleepgram have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://sleepgram.com/products/sleepgram-bamboo-sheets has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Best practices
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'querySelector')”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
22 of 24 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
About 366 words of copy
The homepage carries about 366 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
9 calls to action
The homepage has 9 calls to action, for example “Shop” and “Shop Now”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
12 trackers load before any consent
12Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
52 cookies set on arrival
52Opening the homepage sets 52 cookies, 9 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
73 other companies contacted
Loading the homepage contacts 73 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sleepgram.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Eg Auto Add To Cart · Klaviyo Email Marketing Sms · Mntn · Okendo · Order Value Booster · trafficmanager.net · snapchat.com · amazonaws.com · cloudfront.net · postscript.io · rechargecdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
- Hosting
- Shopify
Company
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on sleepgram.com, including 20 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.