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slendertone.com website review

Visit site (opens in a new tab)Reviewed 10 November 202642 issues · 85 checks

This review found 42 issues worth fixing on slendertone.com, 16 of them high impact, across 85 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 30Oct 31.7 s
Show as table
DateReal-visitor load time (LCP)
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.7 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
159 ms106 msMay 30Oct 3136 ms
Show as table
DateReal-visitor tap response (INP)
May 30, 2026119 ms
Jun 6, 2026112 ms
Jun 13, 2026112 ms
Jun 20, 2026121 ms
Aug 8, 2026153 ms
Aug 15, 2026152 ms
Aug 22, 2026148 ms
Aug 29, 2026146 ms
Sep 26, 2026128 ms
Oct 3, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of slendertone.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. slendertone.com at 0.7 s0.7 s
  2. slendertone.com at 1.5 s1.5 s
  3. slendertone.com at 2.2 s2.2 s
  4. slendertone.com at 2.9 s2.9 s
  5. slendertone.com at 3.6 s3.6 s
  6. slendertone.com at 4.4 s4.4 s
  7. slendertone.com at 5.1 s5.1 s
  8. slendertone.com at 5.8 s5.8 s

Speed

11 to fix50
  • Avoid multiple page redirects

    29.7 s

    The page goes through 1 redirect before it starts loading, costing about 29.7 s. Link and advertise the final URL directly.

  • Improve image delivery

    3.1 s · 3.0 MB

    23 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.1 s faster on a phone.

  • Reduce unused JavaScript

    1.2 s · 923 KiB

    About 923 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Yotpo and Cloudflare CDN and others), adding 1.5 MB and 1.2 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Minify JavaScript

    750 ms · 111 KiB

    111 KiB could be saved by minifying JavaScript.

  • Google Tag Manager adds 644 ms

    644 ms

    Google Tag Manager costs a phone 644 ms of main-thread work and 904 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    50 ms · 427 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (427 KiB).

  • Reduce unused CSS

    300 ms · 72 KiB

    About 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    300 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    70 KiB

    Polyfills for old browsers add 70 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 40.7 s

    40.7 s

    Your largest element takes 40.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 59.4 s

    59.4 s

    The page becomes fully interactive after 59.4 s. Good is under 3.8 s.

  • Speed Index: 10.6 s

    10.6 s

    Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 552 ms

    552 ms

    Scripts block taps and scrolling for 552 ms in total while the page loads. Good is under 200 ms.

  • 26 images without width and height

    26 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 119 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 13.4 MB in 472 requests

    13.4 MB

    Your homepage downloads 13.4 MB in 472 requests on a phone: images 7.2 MB (122), scripts 4.8 MB (162) and other files 926 KiB (149). Under 2 MB keeps phones on slow connections fast.

  • 13 images far larger than shown

    1.3 MB

    13 images are downloaded at several times the size a phone draws them, for example Bag_Controller_01.jpg at 2,000 px wide, shown at 390 px. Resized copies would save about 1.3 MB.

  • 1 image over 500 KB

    openart-image__E6vPZOD_1763028222580_raw.jpg weighs 567 KiB. On a phone connection a single image that size takes seconds.

  • 34 images below the first screen load straight away

    34 images further down the page (3.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 12 images in older formats

    12 images (973 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.8 g of CO₂ per visit

    3.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.79 g of CO₂e: 455.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8592
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 16 images without alt text

    16 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8594
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 60 internal links, 5 external

    The homepage links to 60 pages on slendertone.com and 5 external pages.

7 checks passed
  • Meta description: 102 characters

    Your meta description is 102 characters: “Your Body. Our Technology. The body toning wearable technology that tones and firms anytime, anywhere.”.

  • One H1 headline

    Your main headline reads: “Shop”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Slendertone Official Online Store – Slendertone EU”.

  • Canonical URL set

    The canonical URL is https://eu.slendertone.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://eu.slendertone.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,037 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://eu.slendertone.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix78
  • 1 page points its canonical at the homepage

    https://eu.slendertone.com/products/ultimate-toning-bundle-women-abs7-bottom-arms declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://eu.slendertone.com/products/ultimate-toning-bundle-women-abs7-bottom-arms all use the title “Slendertone Official Online Store – Slendertone EU”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://eu.slendertone.com/pages/why-slendertone, https://eu.slendertone.com/pages/help-centre and https://eu.slendertone.com/collections/bundles have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 2 broken images

    2 images failed to load on a phone, for example https://us.slendertone.com/.

  • 3 small tap targets

    3 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Thin social proof

    Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 1,279 words of copy

    The homepage carries about 1,279 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop”, “Shop Now” and “Learn More”.

  • 4 short forms

    4 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at slendertone.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Klaviyo Email Marketing Sms · Essential Announcer · Timesact Pre Order · Gorgias Live Chat Helpdesk · Videowise Video Commerce · Simprosys Google Shopping Feed · Gdpr Cookie Consent · Essential Announcement Bar · Revoq Eu Withdrawal Button · Bestpush · Restockrocket · yotpo.com · swellrewards.com · covet.pics · rechargecdn.com · amazonaws.com · cloudfront.net · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
New York City

Upkeep, stack, hiring and company data from programmable.info

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