Website review, no card needed

sling.com logo

sling.com website review

Visit site (opens in a new tab)Reviewed 11 October 202633 issues · 80 checks

This review found 33 issues worth fixing on sling.com, 8 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.1 sApr 18Oct 32.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20263.5 s
Apr 25, 20263.5 s
May 2, 20263.4 s
May 9, 20263.3 s
May 16, 20263.4 s
May 23, 20263.4 s
May 30, 20263.4 s
Jun 6, 20263.4 s
Jun 13, 20263.2 s
Jun 20, 20263.1 s
Jun 27, 20263.0 s
Jul 4, 20262.9 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20262.9 s
Aug 15, 20262.7 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.4 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
460 ms249 msApr 18Oct 3273 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026436 ms
Apr 25, 2026424 ms
May 2, 2026412 ms
May 9, 2026408 ms
May 16, 2026401 ms
May 23, 2026404 ms
May 30, 2026407 ms
Jun 6, 2026405 ms
Jun 13, 2026392 ms
Jun 20, 2026375 ms
Jun 27, 2026363 ms
Jul 4, 2026354 ms
Jul 11, 2026354 ms
Jul 18, 2026362 ms
Jul 25, 2026358 ms
Aug 1, 2026358 ms
Aug 8, 2026362 ms
Aug 15, 2026356 ms
Aug 22, 2026346 ms
Aug 29, 2026336 ms
Sep 5, 2026318 ms
Sep 12, 2026304 ms
Sep 19, 2026291 ms
Sep 26, 2026281 ms
Oct 3, 2026273 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sling.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sling.com at 0.4 s0.4 s
  2. sling.com at 0.8 s0.8 s
  3. sling.com at 1.1 s1.1 s
  4. sling.com at 1.5 s1.5 s
  5. sling.com at 1.9 s1.9 s
  6. sling.com at 2.3 s2.3 s
  7. sling.com at 2.6 s2.6 s
  8. sling.com at 3.0 s3.0 s

Speed

7 to fix70
  • Render-blocking requests

    1.5 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    50 ms · 3.6 MB

    114 files are served with short cache lifetimes, so returning visitors download them again (3.6 MB).

  • Reduce unused JavaScript

    1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70 (desktop: 60). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    565 KiB

    About 565 KiB of CSS is downloaded but never applied on this page.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 273 ms. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (The Trade Desk, Simplicity Marketing and Twitter Online Conversion Tracking and others), adding 30 KiB and 13 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Legacy JavaScript

    5 KiB

    Polyfills for old browsers add 5 KiB JavaScript that modern phones do not need.

1 checks passed
  • Server response: 70 ms

    70 ms

    Your server sent the HTML in 70 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 16.1 s

    16.1 s

    The page becomes fully interactive after 16.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.17

    0.17

    For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 3.2 s

    3.2 s

    Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SLING-Desktop-Marquee-DEMN-About?$transparent-png-desktop$”.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 665 ms

    665 ms

    Real visitors wait 665 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 36% faster for real visitors

    -36%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 436 ms to 273 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 36% faster for real visitors

    -36%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 2.6 s

    2.6 s

    Visually, the page fills in at 2.6 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.026

    0.026

    The layout barely moves while loading (CLS 0.026, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.4 MB in 185 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 185 requests on a phone: scripts 2.8 MB (57), stylesheets 862 KiB (44) and images 449 KiB (44). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9492
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (3 elements)

    Contentinfo landmark should not be contained in another landmark: 3 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8580
  • Title is short (4 characters)

    Your title is only 4 characters: “Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.sling.com/sitemap.xml, so Google discovers your pages only by following links.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 134 internal links, 12 external

    The homepage links to 134 pages on sling.com and 12 external pages.

4 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Ditch cable & stream live TV for the best price with Sling. Watch live news, sports, movies, and entertainment + top ch…”.

  • One H1 headline

    Your main headline reads: “Watch the NFL today on Sling”.

  • Canonical URL set

    The canonical URL is https://www.sling.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,485 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 9 pages without an H1

    /service/add-ons, /features, /freestream, /whatson, /service and /service/compare-plans and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 pages with very little text

    /freestream, /service/sling-essentials, /service/sling-select, /service/sling-essentials-and-select, /service/sling-orange and /service/sling-blue and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Mixed Content: The page at 'https://www.sling.com/' was loaded over HTTPS, but requested an insecure script 'http://www…”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    61 of 66 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix60
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 927 words of copy

    The homepage carries about 927 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop plans” and “Learn more”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop plans”, “Sign up” and “Learn more”.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amazon Ads, Google Tag Manager, Microsoft Ads, Reddit Pixel and The Trade Desk and 2 mores (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Ketch

    A consent management tool (Ketch) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sling.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Company

Founded
2015
Headquarters
Meridian

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 33 issues on sling.com, including 14 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25