Website review, no card needed
sling.com website review
Visit site (opens in a new tab)Reviewed 11 October 202633 issues · 80 checks
This review found 33 issues worth fixing on sling.com, 8 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 3.5 s |
| Apr 25, 2026 | 3.5 s |
| May 2, 2026 | 3.4 s |
| May 9, 2026 | 3.3 s |
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 436 ms |
| Apr 25, 2026 | 424 ms |
| May 2, 2026 | 412 ms |
| May 9, 2026 | 408 ms |
| May 16, 2026 | 401 ms |
| May 23, 2026 | 404 ms |
| May 30, 2026 | 407 ms |
| Jun 6, 2026 | 405 ms |
| Jun 13, 2026 | 392 ms |
| Jun 20, 2026 | 375 ms |
| Jun 27, 2026 | 363 ms |
| Jul 4, 2026 | 354 ms |
| Jul 11, 2026 | 354 ms |
| Jul 18, 2026 | 362 ms |
| Jul 25, 2026 | 358 ms |
| Aug 1, 2026 | 358 ms |
| Aug 8, 2026 | 362 ms |
| Aug 15, 2026 | 356 ms |
| Aug 22, 2026 | 346 ms |
| Aug 29, 2026 | 336 ms |
| Sep 5, 2026 | 318 ms |
| Sep 12, 2026 | 304 ms |
| Sep 19, 2026 | 291 ms |
| Sep 26, 2026 | 281 ms |
| Oct 3, 2026 | 273 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.5 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Main-thread work: 5.3 s
A phone's processor spends 5.3 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
50 ms · 3.6 MB114 files are served with short cache lifetimes, so returning visitors download them again (3.6 MB).
Reduce unused JavaScript
1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page.
Mobile performance score: 70
70/100Your mobile performance score is 70 (desktop: 60). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
565 KiBAbout 565 KiB of CSS is downloaded but never applied on this page.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 273 ms. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (The Trade Desk, Simplicity Marketing and Twitter Online Conversion Tracking and others), adding 30 KiB and 13 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Legacy JavaScript
5 KiBPolyfills for old browsers add 5 KiB JavaScript that modern phones do not need.
1 checks passed
Server response: 70 ms
70 msYour server sent the HTML in 70 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 16.1 s
16.1 sThe page becomes fully interactive after 16.1 s. Good is under 3.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Real-user CLS: 0.17
0.17For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 3.2 s
3.2 sYour largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SLING-Desktop-Marquee-DEMN-About?$transparent-png-desktop$”.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
8 checks passed
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 665 ms
665 msReal visitors wait 665 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 36% faster for real visitors
-36%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 436 ms to 273 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 36% faster for real visitors
-36%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 2.6 s
2.6 sVisually, the page fills in at 2.6 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.026
0.026The layout barely moves while loading (CLS 0.026, good is under 0.1).
Images and page weight
Page weight: 4.4 MB in 185 requests
4.4 MBYour homepage downloads 4.4 MB in 185 requests on a phone: scripts 2.8 MB (57), stylesheets 862 KiB (44) and images 449 KiB (44). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.24 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (3 elements)
Contentinfo landmark should not be contained in another landmark: 3 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (4 characters)
Your title is only 4 characters: “Home”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.sling.com/sitemap.xml, so Google discovers your pages only by following links.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
134 internal links, 12 external
The homepage links to 134 pages on sling.com and 12 external pages.
4 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Ditch cable & stream live TV for the best price with Sling. Watch live news, sports, movies, and entertainment + top ch…”.
One H1 headline
Your main headline reads: “Watch the NFL today on Sling”.
Canonical URL set
The canonical URL is https://www.sling.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,485 words), so crawlers that don't run JavaScript still read it.
Other pages
9 pages without an H1
/service/add-ons, /features, /freestream, /whatson, /service and /service/compare-plans and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
7 pages with very little text
/freestream, /service/sling-essentials, /service/sling-select, /service/sling-essentials-and-select, /service/sling-orange and /service/sling-blue and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Mixed Content: The page at 'https://www.sling.com/' was loaded over HTTPS, but requested an insecure script 'http://www…”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
61 of 66 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 927 words of copy
The homepage carries about 927 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop plans” and “Learn more”.
8 calls to action
The homepage has 8 calls to action, for example “Shop plans”, “Sign up” and “Learn more”.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Amazon Ads, Google Tag Manager, Microsoft Ads, Reddit Pixel and The Trade Desk and 2 mores (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.
29 cookies set on arrival
29Opening the homepage sets 29 cookies (measured from a US location before any click).
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Ketch
A consent management tool (Ketch) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sling.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Company
- Founded
- 2015
- Headquarters
- Meridian
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on sling.com, including 14 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.