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slowear.com website review
Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 102 checks
This review found 32 issues worth fixing on slowear.com, 12 of them high impact, across 102 checks. The most urgent: page weight: 25.6 MB in 306 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #47,737 of 86,324 reviewed websitesbeats 40%
- #28,272 of 44,224 online storesbeats 31%
- #26,616 of 39,536 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.3 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.4 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 132 ms |
| May 23, 2026 | 134 ms |
| May 30, 2026 | 136 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 142 ms |
| Jun 20, 2026 | 144 ms |
| Jun 27, 2026 | 142 ms |
| Jul 4, 2026 | 153 ms |
| Jul 11, 2026 | 163 ms |
| Jul 18, 2026 | 179 ms |
| Jul 25, 2026 | 196 ms |
| Aug 1, 2026 | 191 ms |
| Aug 8, 2026 | 187 ms |
| Aug 15, 2026 | 187 ms |
| Aug 22, 2026 | 187 ms |
| Aug 29, 2026 | 196 ms |
| Sep 5, 2026 | 187 ms |
| Sep 12, 2026 | 182 ms |
| Sep 19, 2026 | 177 ms |
| Sep 26, 2026 | 161 ms |
| Oct 3, 2026 | 157 ms |
| Oct 10, 2026 | 152 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 144 ms |
| Oct 31, 2026 | 144 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.5 s
5.4 s
6.3 s
7.2 s
slowear.com does not allow embedding, so this is Google's rendering of the page.
Speed
5,838 HTML elements
The page has 5,838 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.3 s
A phone's processor spends 5.3 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
900 ms · 714 KiBAbout 714 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (ZenDesk, Shopify and Accessibe Accessibility Overlay and others), adding 1.6 MB and 825 ms of main-thread time.
Render-blocking requests
750 ms17 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
ZenDesk adds 218 ms
218 msZenDesk costs a phone 218 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 193 ms
193 msShopify costs a phone 193 ms of main-thread work and 425 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 240 ms. During a long task the page ignores taps.
Improve image delivery
200 ms · 12 KiB2 images could be 12 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Use efficient cache lifetimes
76 KiB10 files are served with short cache lifetimes, so returning visitors download them again (76 KiB).
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Reduce unused CSS
10 KiBAbout 10 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.5 s
9.5 sYour largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 17.1 s
17.1 sThe page becomes fully interactive after 17.1 s. Good is under 3.8 s.
Speed Index: 7.3 s
7.3 sVisually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 900 ms
900 msReal visitors wait 900 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 384 ms
384 msScripts block taps and scrolling for 384 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 132 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 144 ms
144 msReal visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 25.6 MB in 306 requests
25.6 MBYour homepage downloads 25.6 MB in 306 requests on a phone: media 21.9 MB (2), scripts 1.7 MB (79) and other files 915 KiB (144). Under 2 MB keeps phones on slow connections fast.
About 7.3 g of CO₂ per visit
7.27 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.27 g of CO₂e: 872.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (3 elements)
Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (33 elements)
ARIA role should be appropriate for the element: 33 elements on the page fail this check, rated minor by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 8 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Blocked from indexing
Google's crawler is blocked from indexing this page.
174 internal links, 19 external
The homepage links to 174 pages on slowear.com and 19 external pages.
8 checks passed
Meta description: 128 characters
Your meta description is 128 characters: “Clothing and accessories for timeless elegance. Discover our brands: Zanone, Incotex, Glanshirt, Montedoro and Officina…”.
One H1 headline
Your main headline reads: “The New Rhythm of the City”.
Title: 47 characters
Your title is a healthy 47 characters: “Durable fashion for timeless elegance – Slowear”.
Canonical URL set
The canonical URL is https://www.slowear.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.slowear.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,630 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
/en-us/collections/all and /en-us/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.
15 links to non-canonical URLs
Your homepage links to 15 pages by a URL that isn't their canonical one, for example /en-us/collections/all, whose canonical is /collections/all. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
35 of 36 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 redirects before the homepage
Opening https://slowear.com goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (slowear.com).
Valid certificate (61 days left)
The certificate from Google Trust Services · WR1 verifies for slowear.com and is valid for another 61 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://slowear.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 51 links work
All 51 links checked from your homepage (40 internal, 11 external) answered without errors; 3 did not answer within 5 s.
Domain and trust
DNSSEC is off
slowear.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 21 years old
21 yearsslowear.com was registered in Jul 2005 through Register SPA. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for slowear.com, so a mis-issued certificate from anyone else is refused.
Registered until Jul 2027
slowear.com is registered until Jul 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 336 words of copy
The homepage carries about 336 words of visible text.
4 checks passed
20 calls to action
The homepage has 20 calls to action, for example “Join the Slowear Club”, “Türkiye TRY ₺” and “Shop now”.
8 short forms
8 short forms (5 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Hotjar.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be slowear.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:92.223.137.192/26 ip4:93.63.168.20 include:spf.protection.outlook.com include:mail.zendesk.com include:amazo…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “smtp”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Criteo, Google Tag Manager and Hotjar (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Employees
- 180
- Headquarters
- Mira
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on slowear.com, including 17 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.