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slurshindia.com website review

Visit site (opens in a new tab)Reviewed 11 November 202635 issues · 79 checks

This review found 35 issues worth fixing on slurshindia.com, 11 of them high impact, across 79 checks. The most urgent: page weight: 10.9 MB in 397 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of slurshindia.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. slurshindia.com at 0.4 s0.4 s
  2. slurshindia.com at 0.8 s0.8 s
  3. slurshindia.com at 1.2 s1.2 s
  4. slurshindia.com at 1.5 s1.5 s
  5. slurshindia.com at 1.9 s1.9 s
  6. slurshindia.com at 2.3 s2.3 s
  7. slurshindia.com at 2.7 s2.7 s
  8. slurshindia.com at 3.1 s3.1 s

Speed

12 to fix69
  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Shopify and Cloudflare CDN and others), adding 5.2 MB and 1.3 s of main-thread time.

  • Improve image delivery

    750 ms · 591 KiB

    18 images could be 591 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    808 KiB

    About 808 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    709 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (709 KiB).

  • Render-blocking requests

    700 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Shopify adds 259 ms

    259 ms

    Shopify costs a phone 259 ms of main-thread work and 3.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 109 KiB

    About 109 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Clarity adds 338 ms

    338 ms

    Clarity costs a phone 338 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • gokwik.co adds 194 ms

    194 ms

    gokwik.co costs a phone 194 ms of main-thread work and 535 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 67 ms

    67 ms

    azurefd.net costs a phone 67 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    48 KiB

    48 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix66
  • Time to Interactive: 24.1 s

    24.1 s

    The page becomes fully interactive after 24.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.2 s

    7.2 s

    Your largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “KITCHEN & DRINKWARE”.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Total Blocking Time: 154 ms

    154 ms

    Scripts block the page for only 154 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 10.9 MB in 397 requests

    10.9 MB

    Your homepage downloads 10.9 MB in 397 requests on a phone: fonts 4.0 MB (5), media 2.4 MB (1) and scripts 1.8 MB (89). Under 2 MB keeps phones on slow connections fast.

  • 6 images below the first screen load straight away

    6 images further down the page (322 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 6 images in older formats

    6 images (367 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.1 g of CO₂ per visit

    3.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.10 g of CO₂e: 372.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8190
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • One H1 headline

    Your <h1> is empty.

  • 69 internal links, 3 external

    The homepage links to 69 pages on slurshindia.com and 3 external pages.

7 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Smart mugs, tumblers, portable blenders, ice cream maker trays, and food warming trays from Slursh. Shop everyday kitch…”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Slursh | Smart Kitchen & Drinkware in India”.

  • Canonical URL set

    The canonical URL is https://slursh.com/.

  • Structured data in place

    Structured data found: Organization, VideoObject and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://slursh.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (726 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://slursh.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://slursh.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 4 linked pages hidden from search

    https://slursh.com/customer_authentication/redirect, https://slursh.com/products/ice-cream-maker-tray, https://slursh.com/products/slursh-smart-mug and https://slursh.com/products/slursh-bolt-350ml are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 1 page without a meta description

    https://slursh.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://slursh.com/pages/smart-tips, https://slursh.com/customer_authentication/redirect and https://slursh.com/collections/all have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://slursh.com/pages/temperature-control-smart-mug-hybrid took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 7389
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://slursh.com/cdn/shop/t/7/assets/component-list-social.css?v=4153' because its MIME …”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 586 words of copy

    The homepage carries about 586 words of visible text.

4 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop”, “Shop Now” and “Contact Us”.

  • 7 short forms

    7 short forms (0 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 13 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at slurshindia.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Microsoft Clarity · Releasit Cod Form · Reelfy · vcommission.com · trackier.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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