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smaaash.in website review
Visit site (opens in a new tab)Reviewed 26 October 202636 issues · 81 checks
This review found 36 issues worth fixing on smaaash.in, 14 of them high impact, across 81 checks. The most urgent: page weight: 20.2 MB in 378 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.6 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 3.0 s |
| Oct 24, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 245 ms |
| May 16, 2026 | 256 ms |
| May 23, 2026 | 274 ms |
| May 30, 2026 | 289 ms |
| Jun 6, 2026 | 298 ms |
| Jun 13, 2026 | 301 ms |
| Jun 20, 2026 | 302 ms |
| Jun 27, 2026 | 301 ms |
| Jul 4, 2026 | 302 ms |
| Jul 11, 2026 | 297 ms |
| Jul 18, 2026 | 294 ms |
| Jul 25, 2026 | 294 ms |
| Aug 1, 2026 | 292 ms |
| Aug 8, 2026 | 294 ms |
| Aug 15, 2026 | 295 ms |
| Aug 22, 2026 | 301 ms |
| Aug 29, 2026 | 307 ms |
| Sep 5, 2026 | 307 ms |
| Sep 12, 2026 | 308 ms |
| Sep 19, 2026 | 308 ms |
| Sep 26, 2026 | 308 ms |
| Oct 3, 2026 | 340 ms |
| Oct 10, 2026 | 348 ms |
| Oct 17, 2026 | 350 ms |
| Oct 24, 2026 | 349 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 44
44/100Your mobile performance score is 44 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,224 HTML elements
The page has 3,224 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Hotjar and others), adding 948 KiB and 923 ms of main-thread time.
Improve image delivery
250 ms · 482 KiB22 images could be 482 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Google Tag Manager adds 534 ms
534 msGoogle Tag Manager costs a phone 534 ms of main-thread work and 554 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 346 KiBAbout 346 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Facebook adds 310 ms
310 msFacebook costs a phone 310 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
340 KiB29 files are served with short cache lifetimes, so returning visitors download them again (340 KiB).
Render-blocking requests
300 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 258 ms. During a long task the page ignores taps.
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Reduce unused CSS
17 KiBAbout 17 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 272 ms
272 msYour server sent the HTML in 272 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 88.3 s
88.3 sThe page becomes fully interactive after 88.3 s. Good is under 3.8 s.
Largest Contentful Paint: 8.2 s
8.2 sYour largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Sticky booking Icon”.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 990 ms
990 msScripts block taps and scrolling for 990 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 338 ms
338 msReal visitors wait 338 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 40% slower for real visitors
+40%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 245 ms to 349 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 20.2 MB in 378 requests
20.2 MBYour homepage downloads 20.2 MB in 378 requests on a phone: other files 6.0 MB (27), scripts 5.9 MB (212) and media 2.9 MB (1). Under 2 MB keeps phones on slow connections fast.
About 5.7 g of CO₂ per visit
5.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.72 g of CO₂e: 685.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (5 elements)
Elements must only use permitted ARIA attributes: 5 elements on the page fail this check, rated serious by axe-core.
Frames without titles
5 frames have no title, so screen-reader users cannot tell what they contain.
All page content should be contained by landmarks (93 elements)
All page content should be contained by landmarks: 93 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 429 images in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (216 characters)
Your meta description is 216 characters; Google truncates after about 160, so the end of your pitch is cut.
183 internal links, 7 external
The homepage links to 183 pages on smaaash.in and 7 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Smaaash Entertainment - VR, Bowling, Go-Karting & More”.
Title: 54 characters
Your title is a healthy 54 characters: “Smaaash Entertainment - VR, Bowling, Go-Karting & More”.
Canonical URL set
The canonical URL is https://smaaash.in/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://smaaash.in/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://smaaash.in/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,025 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://smaaash.in/centres has no <title>, so Google invents the link text in results.
1 page without a meta description
https://smaaash.in/centres has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://smaaash.in/centres, https://smaaash.in/birthday-party and https://smaaash.in/corporate-party have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://smaaash.in/gallery and https://smaaash.in/contact-us have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 13 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
10 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 24 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,285 words of copy
The homepage carries about 1,285 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Call Smaaash”.
3 calls to action
The homepage has 3 calls to action, for example “Contact” and “Call Smaaash”.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smaaash.in, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on smaaash.in, including 20 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.