smackpetfood.com website review

Not measured in this review.

• Tap response (INP) got 14% slower for real visitors

  +14%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 118 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -5%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 3.6 MB

  3.6 MB

  Your homepage downloads 3.6 MB on a phone, 451 KiB of it images (12%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  New_Website_Homepage_Banner_Mobil_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (1)

• About 1.0 g of CO₂ per visit

  1.01 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 120.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 23 text elements with low contrast

  23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Frames without titles

  1 frame has no title, so screen-reader users cannot tell what it contains.

  Elements (1)

• All page content should be contained by landmarks (5 elements)

  All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• Headings skip levels

  Headings skip levels (h1 → h4, h1 → h3 and h1 → h4), which makes the page harder to scan with a screen reader.

  View sourceElements (2)

• Title is long (68 characters)

  Your title is 68 characters, so Google will cut it off around 60: “Smack Pet Food | Raw Dehydrated Dog & Cat Food – Smack Pet Food Inc.”.

  View source

• 3 H1 headlines

  There are 3 <h1> headlines (“”, “Raw Dehydrated Superfood with Scoop & Serve Conve…” and “”). One clear main headline is easier for people and search engines.

  View source

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• 70 internal links, 10 external

  The homepage links to 70 pages on smackpetfood.com and 10 external pages.

• 1 page without a title

  https://www.smackpetfood.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  Elements (1)

• 1 linked page hidden from search

  https://www.smackpetfood.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 1 page without a meta description

  https://www.smackpetfood.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (1)

• 1 page without an H1

  https://www.smackpetfood.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

• 6 small tap targets

  6 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 6 JavaScript errors while loading

  6 errors were logged to the browser console while the page loaded, for example “_uxa is not defined”.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• About 688 words of copy

  The homepage carries about 688 words of visible text.

• 8 trackers load before any consent

  8

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 28 cookies set on arrival

  28

  Opening the homepage sets 28 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 44 other companies contacted

  Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.