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smartneighbor.com website review
Visit site (opens in a new tab)Reviewed 6 November 202647 issues · 86 checks
This review found 47 issues worth fixing on smartneighbor.com, 18 of them high impact, across 86 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
59F- #94,164 of 96,258 reviewed websitesbeats 2%
- #51,721 of 52,106 online storesbeats 1%
- #46,941 of 47,195 Shopify storesbeats 0%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 245 ms |
| May 23, 2026 | 269 ms |
| May 30, 2026 | 279 ms |
| Jun 6, 2026 | 267 ms |
| Jun 13, 2026 | 268 ms |
| Jun 20, 2026 | 264 ms |
| Jun 27, 2026 | 264 ms |
| Jul 4, 2026 | 280 ms |
| Jul 11, 2026 | 281 ms |
| Jul 18, 2026 | 285 ms |
| Jul 25, 2026 | 287 ms |
| Aug 1, 2026 | 287 ms |
| Aug 8, 2026 | 291 ms |
| Aug 15, 2026 | 293 ms |
| Aug 22, 2026 | 294 ms |
| Aug 29, 2026 | 287 ms |
| Sep 5, 2026 | 269 ms |
| Sep 12, 2026 | 273 ms |
| Sep 19, 2026 | 279 ms |
| Sep 26, 2026 | 287 ms |
| Oct 3, 2026 | 304 ms |
| Oct 10, 2026 | 286 ms |
| Oct 17, 2026 | 279 ms |
| Oct 24, 2026 | 279 ms |
| Oct 31, 2026 | 278 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Use efficient cache lifetimes
20.3 s · 6.5 MB77 files are served with short cache lifetimes, so returning visitors download them again (6.5 MB).
Improve image delivery
15.7 s · 5.9 MB13 images could be 5.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 15.7 s faster on a phone.
Reduce unused JavaScript
1.8 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Render-blocking requests
2.7 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.
Mobile performance score: 22
22/100Your mobile performance score is 22. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Adobe Tag Manager and others), adding 1.6 MB and 1.3 s of main-thread time.
Google Tag Manager adds 905 ms
905 msGoogle Tag Manager costs a phone 905 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 236 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 40 KiB40 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.59
0.59For real visitors the layout shifts by 0.59 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 27.9 s
27.9 sYour largest element takes 27.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Local Commitment. Reliable Service. See how we work togethe…”.
Time to Interactive: 32.3 s
32.3 sThe page becomes fully interactive after 32.3 s. Good is under 3.8 s.
Speed Index: 13.2 s
13.2 sVisually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.651
0.651The layout shifts by 0.651 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 337 ms
337 msReal visitors wait 337 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 547 ms
547 msScripts block taps and scrolling for 547 ms in total while the page loads. Good is under 200 ms.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 245 ms to 278 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user TTFB: 659 ms
659 msReal visitors wait 659 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 9.1 MB in 145 requests
9.1 MBYour homepage downloads 9.1 MB in 145 requests on a phone: images 6.3 MB (45), scripts 2.3 MB (47) and fonts 279 KiB (8). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 5.2 MB together. On a phone connection a single image that size takes seconds.
10 images far larger than shown
4.1 MB10 images are downloaded at several times the size a phone draws them, for example renew-our-rivers.png.imgw.1280.1280.png at 1,200 px wide, shown at 350 px. Resized copies would save about 4.1 MB.
11 images in older formats
11 images (6.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (441 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.6 g of CO₂ per visit
2.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.57 g of CO₂e: 308.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
9 images without alt text
9 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (19 elements)
All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
18 form fields without a label
18 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
33 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No robots.txt
There is no robots.txt at alabamapower.com/robots.txt, the first file search crawlers ask for.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
190 internal links, 35 external
The homepage links to 190 pages on smartneighbor.com and 35 external pages.
5 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Alabama Power provides reliable electric service across Alabama. Pay your bill, manage your account, report outages and…”.
Title: 53 characters
Your title is a healthy 53 characters: “Alabama Power | Reliable Energy for a Growing Alabama”.
Canonical URL set
The canonical URL is https://www.alabamapower.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
XML sitemap found
Your XML sitemap is reachable at https://www.alabamapower.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.alabamapower.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,150 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://www.alabamapower.com/residential/manage-my-account/mobile-app.html and https://www.alabamapower.com/residential/online-account.html all use the title “My Online Account”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.alabamapower.com/residential/residential-pricing-and-rate-plans/discover-your-rate-plan.html has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.alabamapower.com/residential/manage-my-account/mobile-app.html and https://www.alabamapower.com/residential/online-account.html use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.alabamapower.com/residential/manage-my-account/mobile-app.html, whose canonical is https://www.alabamapower.com/residential/online-account.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
11 pages slow to respond
https://www.alabamapower.com/residential/manage-my-account/mobile-app.html, https://www.alabamapower.com/residential/online-account.html, https://www.alabamapower.com/residential/residential-pricing-and-rate-plans.html, https://www.alabamapower.com/residential/residential-pricing-and-rate-plans/family-dwelling-demand.html, https://www.alabamapower.com/residential/residential-pricing-and-rate-plans/lighting-rate-options.html and https://www.alabamapower.com/residential/residential-pricing-and-rate-plans/flat-bill-rate.html and 5 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 176 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
20 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
A 10-field form
Your longest form asks for 10 fields (0 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 326 words of copy
The homepage carries about 326 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Try My Power Usage” and “Start, Stop or Move”.
14 calls to action
The homepage has 14 calls to action, for example “Get Started”, “Contact an ET Specialist” and “Contact a TAC Specialist”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Hotjar.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
36 cookies set on arrival
36Opening the homepage sets 36 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smartneighbor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- AVADA Commerce;Shopify;Shopify Plus
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
- Hosting
- Cloudflare
Company
- Headquarters
- Birmingham
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on smartneighbor.com, including 21 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.