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smartthings.com website review
Visit site (opens in a new tab)Reviewed 4 November 202651 issues · 98 checks
This review found 51 issues worth fixing on smartthings.com, 24 of them high impact, across 98 checks. The most urgent: audioeye.com adds 13.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
57FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 350 ms |
| May 23, 2026 | 338 ms |
| May 30, 2026 | 334 ms |
| Jun 6, 2026 | 335 ms |
| Jun 13, 2026 | 341 ms |
| Jun 20, 2026 | 350 ms |
| Jun 27, 2026 | 354 ms |
| Jul 4, 2026 | 355 ms |
| Jul 11, 2026 | 339 ms |
| Jul 18, 2026 | 328 ms |
| Jul 25, 2026 | 328 ms |
| Aug 1, 2026 | 346 ms |
| Aug 8, 2026 | 381 ms |
| Aug 15, 2026 | 415 ms |
| Aug 22, 2026 | 446 ms |
| Aug 29, 2026 | 451 ms |
| Sep 5, 2026 | 439 ms |
| Sep 12, 2026 | 419 ms |
| Sep 19, 2026 | 404 ms |
| Sep 26, 2026 | 397 ms |
| Oct 3, 2026 | 392 ms |
| Oct 10, 2026 | 393 ms |
| Oct 17, 2026 | 400 ms |
| Oct 24, 2026 | 405 ms |
| Oct 31, 2026 | 412 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.4 s
4.8 s
7.3 s
9.7 s
12.1 s
14.5 s
17.0 s
19.4 s
Speed
audioeye.com adds 13.4 s
13.4 saudioeye.com costs a phone 13.4 s of main-thread work and 407 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
2.9 s · 2.0 MB199 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).
Reduce unused JavaScript
2.1 s · 1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Main-thread work: 36.6 s
A phone's processor spends 36.6 s on main-thread work while loading, 25.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
2.3 s21 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Quantum Metric adds 1.6 s
1.6 sQuantum Metric costs a phone 1.6 s of main-thread work and 121 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 8
8/100Your mobile performance score is 8. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,072 HTML elements
The page has 5,072 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (audioeye.com, Quantum Metric and Google Tag Manager and others), adding 2.6 MB and 18.1 s of main-thread time.
Improve image delivery
750 ms · 1.5 MB5 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
Google Tag Manager adds 972 ms
972 msGoogle Tag Manager costs a phone 972 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Decibel Insight adds 669 ms
669 msDecibel Insight costs a phone 669 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Wunderkind adds 421 ms
421 msWunderkind costs a phone 421 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
360 ms · 78 KiBAbout 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 360 ms faster on a phone.
Legacy JavaScript
300 ms · 83 KiBPolyfills for old browsers add 83 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 317 ms. During a long task the page ignores taps.
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.34
0.34For real visitors the layout shifts by 0.34 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 18.1 s
18.1 sYour largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 18.5 s
18.5 sVisually, the page fills in at 18.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 50.1 s
50.1 sThe page becomes fully interactive after 50.1 s. Good is under 3.8 s.
Total Blocking Time: 2.5 s
2.5 sScripts block taps and scrolling for 2.5 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.571
0.571The layout shifts by 0.571 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.6 s
3.6 sReal visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 281 ms
281 msReal visitors wait 281 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 350 ms to 412 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 708 ms
708 msReal visitors wait 708 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 8.0 MB in 488 requests
8.0 MBYour homepage downloads 8.0 MB in 488 requests on a phone: scripts 4.3 MB (172), images 1.8 MB (62) and other files 1,001 KiB (179). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (33 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.3 g of CO₂ per visit
2.27 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.27 g of CO₂e: 272.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA commands must have an accessible name (1 element)
ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
16 images without alt text
16 images have no alt text, which hurts accessibility and image search.
Invalid ARIA attributes
15 elements use ARIA attributes their role does not allow, which confuses screen readers.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (5 elements).
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (1 element).
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
281 internal links, 21 external
The homepage links to 281 pages on smartthings.com and 21 external pages.
8 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “SmartThings makes your home smarter. Meet the innovative new SmartThings features that enhance home automation and simp…”.
One H1 headline
Your main headline reads: “SmartThings”.
Title: 48 characters
Your title is a healthy 48 characters: “Smart home with Samsung SmartThings | Samsung US”.
Canonical URL set
The canonical URL is https://www.samsung.com/us/smartthings/.
Structured data in place
Structured data found: BreadcrumbList and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.samsung.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,949 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.samsung.com/llms.txt (4 KiB, 31 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.samsung.com/us/shop/all-deals and https://www.samsung.com/us/shop all use the title “Limited-Time Offers & Everyday Savings on Essentials | Samsung US”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://www.samsung.com/us/shop/all-deals and https://www.samsung.com/us/shop use the same meta description. A description written for each page earns more clicks.
10 links to non-canonical URLs
Your homepage links to 10 pages by a URL that isn't their canonical one, for example https://www.samsung.com/us/shop/all-deals, whose canonical is https://www.samsung.com/us//offer. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
10 pages with very little text
https://www.samsung.com/us/smartphones/galaxy-s26-ultra/buy, https://www.samsung.com/us/smartphones/galaxy-z-fold8/buy, https://www.samsung.com/us/smartphones/galaxy-z-fold8-ultra/buy, https://www.samsung.com/us/smartphones/galaxy-z-flip8/buy, https://www.samsung.com/us/tablets/galaxy-tab-s12/buy and https://www.samsung.com/us/watches/galaxy-watch-ultra2/buy and 4 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
8 pages slow to respond
https://www.samsung.com/us/tablets/galaxy-tab-s12/buy, https://www.samsung.com/us/watches/galaxy-watch-ultra2/buy, https://www.samsung.com/us/tvs/micro-rgb/85-inch-micro-rgb-4k-tv-r95h-sku-mrn85r95hafxza, https://www.samsung.com/us/lifestyle-tvs/the-frame/85-inch-the-frame-pro-neo-qled-4k-tv-ls03hw-sku-qn85ls03hwfxza, https://www.samsung.com/us/audio-devices/wireless-speaker/music-studio-7-dolby-atmos-speaker-sku-hw-ls70h-za and https://www.samsung.com/us/monitors/gaming/27-inch-odyssey-oled-g8-g80sh-4k-gaming-monitor-sku-ls27hg802snxza and 2 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 158 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 broken images
4 images failed to load on a phone, for example https://www.samsung.com/us/smartthings/.
8 small tap targets
8 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'ECID')”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 138 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,916 words of copy
The homepage carries about 1,916 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop now” and “App Download”.
37 calls to action
The homepage has 37 calls to action, for example “Shop Explore Shop”, “Shop” and “Buy Direct Get More”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, The Trade Desk and X (Twitter) Ads (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.
23 cookies set on arrival
23Opening the homepage sets 23 cookies (measured from a US location before any click).
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: TrustArc
A consent management tool (TrustArc) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smartthings.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- CloudFront
Company
- Founded
- 2012
- Headquarters
- Mountain View
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on smartthings.com, including 27 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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