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smc.eu website review

Visit site (opens in a new tab)Reviewed 4 November 202643 issues · 91 checks

This review found 43 issues worth fixing on smc.eu, 15 of them high impact, across 91 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.6 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.8 s
Jul 4, 20262.9 s
Jul 11, 20263.1 s
Jul 18, 20263.3 s
Jul 25, 20263.4 s
Aug 1, 20263.4 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20263.5 s
Aug 29, 20263.4 s
Sep 5, 20263.4 s
Sep 12, 20263.4 s
Sep 19, 20263.3 s
Sep 26, 20263.2 s
Oct 3, 20263.1 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Oct 24, 20263.1 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
197 ms165 msMay 16Oct 31175 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026169 ms
May 23, 2026171 ms
May 30, 2026171 ms
Jun 6, 2026174 ms
Jun 13, 2026174 ms
Jun 20, 2026174 ms
Jun 27, 2026177 ms
Jul 4, 2026178 ms
Jul 11, 2026183 ms
Jul 18, 2026189 ms
Jul 25, 2026190 ms
Aug 1, 2026191 ms
Aug 8, 2026193 ms
Aug 15, 2026193 ms
Aug 22, 2026188 ms
Aug 29, 2026186 ms
Sep 5, 2026185 ms
Sep 12, 2026181 ms
Sep 19, 2026177 ms
Sep 26, 2026174 ms
Oct 3, 2026171 ms
Oct 10, 2026172 ms
Oct 17, 2026175 ms
Oct 24, 2026177 ms
Oct 31, 2026175 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of smc.eu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. smc.eu at 0.5 s0.5 s
  2. smc.eu at 1.0 s1.0 s
  3. smc.eu at 1.6 s1.6 s
  4. smc.eu at 2.1 s2.1 s
  5. smc.eu at 2.6 s2.6 s
  6. smc.eu at 3.1 s3.1 s
  7. smc.eu at 3.6 s3.6 s
  8. smc.eu at 4.2 s4.2 s

Speed

12 to fix46
  • Render-blocking requests

    3.0 s

    30 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,929 HTML elements

    The page has 3,929 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    1.3 MB

    12 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Optanon and Clarity and others), adding 645 KiB and 1.2 s of main-thread time.

  • Google Tag Manager adds 559 ms

    559 ms

    Google Tag Manager costs a phone 559 ms of main-thread work and 211 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 401 KiB

    About 401 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 458 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 258 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (258 KiB).

  • Reduce unused CSS

    300 ms · 76 KiB

    About 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Optanon adds 347 ms

    347 ms

    Optanon costs a phone 347 ms of main-thread work and 151 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 57 KiB

    57 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 17 KiB

    17 KiB could be saved by minifying CSS.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 101 ms

    101 ms

    Your server sent the HTML in 101 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SMC cybersecurity measures”.

  • Time to Interactive: 11.3 s

    11.3 s

    The page becomes fully interactive after 11.3 s. Good is under 3.8 s.

  • Total Blocking Time: 846 ms

    846 ms

    Scripts block taps and scrolling for 846 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 169 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

Images and page weight

4 to fix38
  • Page weight: 7.1 MB in 314 requests

    7.1 MB

    Your homepage downloads 7.1 MB in 314 requests on a phone: images 5.5 MB (167), scripts 1,022 KiB (92) and fonts 393 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    ex600w-001.png weighs 539 KiB. On a phone connection a single image that size takes seconds.

  • 40 images in older formats

    40 images (3.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (935 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    2.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.02 g of CO₂e: 241.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8090
  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 150 images without alt text

    150 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h6, h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8590
  • Title is short (23 characters)

    Your title is only 23 characters: “SMC Europe | SMC Europe”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 626 internal links, 7 external

    The homepage links to 626 pages on smc.eu and 7 external pages.

7 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “Meeting your challenges and empowering your success is what drives over 20,000 SMC employees worldwide every day. We ai…”.

  • One H1 headline

    Your main headline reads: “Our industrial automation solutions”.

  • Canonical URL set

    The canonical URL is https://www.smc.eu/en-gb.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.smc.eu/it-ch/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.smc.eu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,255 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://www.smc.eu/en-eu/products, https://www.smc.eu/en-eu/products/new/enhanced-products, https://www.smc.eu/en-eu/products/highlighted-products, https://www.smc.eu/en-eu/products/new-product-concepts and https://www.smc.eu/en-eu/products/clamp-cylinders~17572~nav have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 links to non-canonical URLs

    Your homepage links to 14 pages by a URL that isn't their canonical one, for example https://www.smc.eu/en-eu/products, whose canonical is https://www.smc.eu/en-gb/products. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 9 pages slow to respond

    https://www.smc.eu/en-eu/products/new-product-concepts, https://www.smc.eu/en-eu/products/featured-products/zgs, https://www.smc.eu/en-eu/products/actuators~16635~nav, https://www.smc.eu/en-eu/products/linear-actuators~16636~nav, https://www.smc.eu/en-eu/products/guided-actuators~17136~nav and https://www.smc.eu/en-eu/products/rotary-actuators~17282~nav and 3 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 185 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9283
  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 26 distorted images

    26 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    29 of 33 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 496 words of copy

    The homepage carries about 496 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Vulnerability Contact Desk”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Soft Start-up Valves”, “Contact us” and “Vulnerability Contact Desk”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smc.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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