Website review, no card needed
smileat.com website review
Visit site (opens in a new tab)Reviewed 3 November 202642 issues · 89 checks
This review found 42 issues worth fixing on smileat.com, 14 of them high impact, across 89 checks. The most urgent: page weight: 23.2 MB in 503 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #42,581 of 94,232 reviewed websitesbeats 49%
- #26,717 of 50,526 online storesbeats 41%
- #25,513 of 45,660 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 220 ms |
| May 23, 2026 | 221 ms |
| May 30, 2026 | 222 ms |
| Jun 6, 2026 | 228 ms |
| Jun 13, 2026 | 232 ms |
| Jun 20, 2026 | 237 ms |
| Jun 27, 2026 | 244 ms |
| Jul 4, 2026 | 248 ms |
| Jul 11, 2026 | 257 ms |
| Jul 18, 2026 | 266 ms |
| Jul 25, 2026 | 270 ms |
| Aug 1, 2026 | 277 ms |
| Aug 8, 2026 | 283 ms |
| Aug 15, 2026 | 287 ms |
| Aug 22, 2026 | 291 ms |
| Aug 29, 2026 | 288 ms |
| Sep 5, 2026 | 285 ms |
| Sep 12, 2026 | 284 ms |
| Sep 19, 2026 | 279 ms |
| Sep 26, 2026 | 280 ms |
| Oct 3, 2026 | 282 ms |
| Oct 10, 2026 | 284 ms |
| Oct 17, 2026 | 290 ms |
| Oct 24, 2026 | 293 ms |
| Oct 31, 2026 | 292 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 16.5 s
A phone's processor spends 16.5 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,821 HTML elements
The page has 6,821 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and csell.co and others), adding 1.8 MB and 2.0 s of main-thread time.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms20 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Google Tag Manager adds 464 ms
464 msGoogle Tag Manager costs a phone 464 ms of main-thread work and 579 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
498 KiB34 files are served with short cache lifetimes, so returning visitors download them again (498 KiB).
Reduce unused JavaScript
405 KiBAbout 405 KiB of JavaScript is downloaded but never used on this page.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 336 ms. During a long task the page ignores taps.
Clarity adds 314 ms
314 msClarity costs a phone 314 ms of main-thread work and 31 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
csell.co adds 311 ms
311 mscsell.co costs a phone 311 ms of main-thread work and 55 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
connectif.cloud adds 259 ms
259 msconnectif.cloud costs a phone 259 ms of main-thread work and 23 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
roseperl.com adds 189 ms
189 msroseperl.com costs a phone 189 ms of main-thread work and 626 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
147 KiB10 images could be 147 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
23 KiBAbout 23 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
13 KiB13 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Legacy JavaScript
4 KiBPolyfills for old browsers add 4 KiB JavaScript that modern phones do not need.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 15.6 s
15.6 sVisually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 23.1 s
23.1 sThe page becomes fully interactive after 23.1 s. Good is under 3.8 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Real-user INP: 316 ms
316 msReal visitors wait 316 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 33% slower for real visitors
+33%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 220 ms to 292 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.174
0.174The layout shifts by 0.174 while loading, so content jumps under the reader's thumb. Good is under 0.1.
7 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 557 ms
557 msReal visitors wait 557 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.5 s
1.5 sYour largest element renders in 1.5 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “-10% en tu primera compra. Código: TANREAL y con tu pack…”.
Images and page weight
Page weight: 23.2 MB in 503 requests
23.2 MBYour homepage downloads 23.2 MB in 503 requests on a phone: media 17.9 MB (4), scripts 2.0 MB (118) and other files 1.5 MB (253). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Cereales-Kids.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
9 images in older formats
9 images (906 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images below the first screen load straight away
5 images further down the page (442 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
106 KiB1 image is downloaded at several times the size a phone draws it, for example ES-bocadillo-nuevo-23-05-2024.webp at 1,166 px wide, shown at 32 px. Resized copies would save about 106 KiB.
About 6.6 g of CO₂ per visit
6.56 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.56 g of CO₂e: 787.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
ARIA attributes must conform to valid names (1 element)
ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.
52 text elements with low contrast
52 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (17 elements)
Alternative text of images should not be repeated as text: 17 elements on the page fail this check, rated minor by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
59 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 68 WCAG 2.2 A/AA and best-practice rules on the phone render: 59 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
155 internal links, 24 external
The homepage links to 155 pages on smileat.com and 24 external pages.
8 checks passed
Meta description: 135 characters
Your meta description is 135 characters: “Tienda online de alimentación para bebé y alimentación infantil 100% ecológica. La mejor alimentación infantil hecho co…”.
One H1 headline
Your main headline reads: “Una comida muy real pensada para cuidar a los que más quieres”.
Title: 46 characters
Your title is a healthy 46 characters: “Smileat - Alimentación infantil 100% ecológica”.
Canonical URL set
The canonical URL is https://smileat.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://smileat.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (5,326 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://smileat.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://smileat.com/collections/smileat-kids, https://smileat.com/products/personaliza-tu-suscripcion, https://smileat.com/collections/todos-los-productos-smileat and https://smileat.com/pages/store-locator have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://smileat.com/products/personaliza-tu-suscripcion has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
Tap targets are thumb-sized
64 of 67 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,562 words of copy
The homepage carries about 2,562 words of visible text.
3 checks passed
83 short forms
83 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 99 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
46 other companies contacted
Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smileat.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on smileat.com, including 20 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.