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smileat.com website review

Visit site (opens in a new tab)Reviewed 3 November 202642 issues · 89 checks

This review found 42 issues worth fixing on smileat.com, 14 of them high impact, across 89 checks. The most urgent: page weight: 23.2 MB in 503 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.5 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
304 ms209 msMay 16Oct 31292 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026220 ms
May 23, 2026221 ms
May 30, 2026222 ms
Jun 6, 2026228 ms
Jun 13, 2026232 ms
Jun 20, 2026237 ms
Jun 27, 2026244 ms
Jul 4, 2026248 ms
Jul 11, 2026257 ms
Jul 18, 2026266 ms
Jul 25, 2026270 ms
Aug 1, 2026277 ms
Aug 8, 2026283 ms
Aug 15, 2026287 ms
Aug 22, 2026291 ms
Aug 29, 2026288 ms
Sep 5, 2026285 ms
Sep 12, 2026284 ms
Sep 19, 2026279 ms
Sep 26, 2026280 ms
Oct 3, 2026282 ms
Oct 10, 2026284 ms
Oct 17, 2026290 ms
Oct 24, 2026293 ms
Oct 31, 2026292 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of smileat.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. smileat.com at 0.7 s0.7 s
  2. smileat.com at 1.4 s1.4 s
  3. smileat.com at 2.1 s2.1 s
  4. smileat.com at 2.9 s2.9 s
  5. smileat.com at 3.6 s3.6 s
  6. smileat.com at 4.3 s4.3 s
  7. smileat.com at 5.0 s5.0 s
  8. smileat.com at 5.7 s5.7 s

Speed

13 to fix58
  • Main-thread work: 16.5 s

    A phone's processor spends 16.5 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,821 HTML elements

    The page has 6,821 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and csell.co and others), adding 1.8 MB and 2.0 s of main-thread time.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Google Tag Manager adds 464 ms

    464 ms

    Google Tag Manager costs a phone 464 ms of main-thread work and 579 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    498 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (498 KiB).

  • Reduce unused JavaScript

    405 KiB

    About 405 KiB of JavaScript is downloaded but never used on this page.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 336 ms. During a long task the page ignores taps.

  • Clarity adds 314 ms

    314 ms

    Clarity costs a phone 314 ms of main-thread work and 31 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • csell.co adds 311 ms

    311 ms

    csell.co costs a phone 311 ms of main-thread work and 55 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • connectif.cloud adds 259 ms

    259 ms

    connectif.cloud costs a phone 259 ms of main-thread work and 23 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • roseperl.com adds 189 ms

    189 ms

    roseperl.com costs a phone 189 ms of main-thread work and 626 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    147 KiB

    10 images could be 147 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    13 KiB

    13 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Legacy JavaScript

    4 KiB

    Polyfills for old browsers add 4 KiB JavaScript that modern phones do not need.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 15.6 s

    15.6 s

    Visually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 23.1 s

    23.1 s

    The page becomes fully interactive after 23.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 316 ms

    316 ms

    Real visitors wait 316 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 33% slower for real visitors

    +33%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 220 ms to 292 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.174

    0.174

    The layout shifts by 0.174 while loading, so content jumps under the reader's thumb. Good is under 0.1.

7 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 557 ms

    557 ms

    Real visitors wait 557 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.5 s

    1.5 s

    Your largest element renders in 1.5 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “-10% en tu primera compra. Código: TANREAL y con tu pack…”.

Images and page weight

5 to fix43
  • Page weight: 23.2 MB in 503 requests

    23.2 MB

    Your homepage downloads 23.2 MB in 503 requests on a phone: media 17.9 MB (4), scripts 2.0 MB (118) and other files 1.5 MB (253). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Cereales-Kids.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 9 images in older formats

    9 images (906 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (442 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    106 KiB

    1 image is downloaded at several times the size a phone draws it, for example ES-bocadillo-nuevo-23-05-2024.webp at 1,166 px wide, shown at 32 px. Resized copies would save about 106 KiB.

  • About 6.6 g of CO₂ per visit

    6.56 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.56 g of CO₂e: 787.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8390
  • ARIA attributes must conform to valid names (1 element)

    ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.

  • 52 text elements with low contrast

    52 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (17 elements)

    Alternative text of images should not be repeated as text: 17 elements on the page fail this check, rated minor by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 59 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 68 WCAG 2.2 A/AA and best-practice rules on the phone render: 59 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 155 internal links, 24 external

    The homepage links to 155 pages on smileat.com and 24 external pages.

8 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Tienda online de alimentación para bebé y alimentación infantil 100% ecológica. La mejor alimentación infantil hecho co…”.

  • One H1 headline

    Your main headline reads: “Una comida muy real pensada para cuidar a los que más quieres”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Smileat - Alimentación infantil 100% ecológica”.

  • Canonical URL set

    The canonical URL is https://smileat.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://smileat.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (5,326 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://smileat.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages without a meta description

    https://smileat.com/collections/smileat-kids, https://smileat.com/products/personaliza-tu-suscripcion, https://smileat.com/collections/todos-los-productos-smileat and https://smileat.com/pages/store-locator have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://smileat.com/products/personaliza-tu-suscripcion has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    64 of 67 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,562 words of copy

    The homepage carries about 2,562 words of visible text.

3 checks passed
  • 83 short forms

    83 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 99 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smileat.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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