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smokea.com website review

Visit site (opens in a new tab)Reviewed 7 November 202626 issues · 83 checks

This review found 26 issues worth fixing on smokea.com, 5 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
863 ms811 msMay 16Oct 31836 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026857 ms
May 23, 2026852 ms
May 30, 2026846 ms
Jun 6, 2026836 ms
Jun 13, 2026851 ms
Jun 20, 2026852 ms
Jun 27, 2026853 ms
Jul 4, 2026851 ms
Jul 11, 2026846 ms
Jul 18, 2026836 ms
Jul 25, 2026826 ms
Aug 1, 2026825 ms
Aug 8, 2026817 ms
Aug 15, 2026820 ms
Aug 22, 2026825 ms
Aug 29, 2026826 ms
Sep 5, 2026833 ms
Sep 12, 2026848 ms
Sep 19, 2026851 ms
Sep 26, 2026845 ms
Oct 3, 2026840 ms
Oct 10, 2026833 ms
Oct 17, 2026836 ms
Oct 24, 2026838 ms
Oct 31, 2026836 ms
Real-visitor tap response (INP)75th percentile, phones
157 ms132 msMay 16Oct 31146 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026135 ms
May 23, 2026136 ms
May 30, 2026136 ms
Jun 6, 2026137 ms
Jun 13, 2026141 ms
Jun 20, 2026141 ms
Jun 27, 2026144 ms
Jul 4, 2026144 ms
Jul 11, 2026144 ms
Jul 18, 2026145 ms
Jul 25, 2026145 ms
Aug 1, 2026147 ms
Aug 8, 2026147 ms
Aug 15, 2026150 ms
Aug 22, 2026150 ms
Aug 29, 2026150 ms
Sep 5, 2026152 ms
Sep 12, 2026153 ms
Sep 19, 2026154 ms
Sep 26, 2026151 ms
Oct 3, 2026148 ms
Oct 10, 2026146 ms
Oct 17, 2026146 ms
Oct 24, 2026146 ms
Oct 31, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of smokea.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. smokea.com at 0.4 s0.4 s
  2. smokea.com at 0.8 s0.8 s
  3. smokea.com at 1.1 s1.1 s
  4. smokea.com at 1.5 s1.5 s
  5. smokea.com at 1.9 s1.9 s
  6. smokea.com at 2.3 s2.3 s
  7. smokea.com at 2.6 s2.6 s
  8. smokea.com at 3.0 s3.0 s

Speed

5 to fix95
  • Render-blocking requests

    2.4 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Improve image delivery

    484 KiB

    7 images could be 484 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    292 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (292 KiB).

  • 1,952 HTML elements

    The page has 1,952 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 0 ms

    0 ms

    Shopify costs a phone 0 ms of main-thread work and 624 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (blink-script.com, FontAwesome CDN and Shopify and others), adding 810 KiB and 12 ms of main-thread time.

  • Reduce unused CSS

    86 KiB

    About 86 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 95

    95/100

    Your mobile performance score is 95. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.3 s

    A phone's processor spends 0.3 s on main-thread work while loading, 32 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 135 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 177 ms

    177 ms

    Real visitors wait 177 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 485 ms

    485 ms

    Real visitors wait 485 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 2.4 s

    2.4 s

    Your largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold.

  • Speed Index: 2.4 s

    2.4 s

    Visually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • Time to Interactive: 2.4 s

    2.4 s

    The page is fully interactive after 2.4 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix68
  • Page weight: 2.6 MB in 77 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 77 requests on a phone: images 1.6 MB (25), scripts 765 KiB (35) and stylesheets 118 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 11 images below the first screen load straight away

    11 images further down the page (840 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    344 KiB

    4 images are downloaded at several times the size a phone draws them, for example smokea-mushroom-gummy-cubes.jpg at 1,600 px wide, shown at 310 px. Resized copies would save about 344 KiB.

  • 2 images in older formats

    2 images (469 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8188
  • 189 text elements with low contrast

    189 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    30 links inside paragraphs rely on colour alone to stand out.

  • 25 tap targets too small

    25 tap targets are too small or too close together to hit reliably with a finger.

  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (319 elements)

    All page content should be contained by landmarks: 319 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

2 checks passed
  • Every image has alt text

    All 49 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8592
  • Structured data has 2 problems

    Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: missing name”.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 242 internal links, 12 external

    The homepage links to 242 pages on smokea.com and 12 external pages.

7 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Welcome to SMOKEA®, the world's best online smoke shop, with a wide selection of glass pipes, bongs, rigs, vaporizers, …”.

  • One H1 headline

    Your main headline reads: “Welcome to SMOKEA Online Head and Smoke Shop”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “The World's Best Online Smoke Shop | SMOKEA®”.

  • Canonical URL set

    The canonical URL is https://smokea.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://smokea.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,938 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://smokea.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://smokea.com/blogs/knowledge-base and https://smokea.com/pages/frequently-asked-questions have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 142 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 6 small tap targets

    6 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Refused to execute script from 'https://smokea.com/' because its MIME type ('text/html') is not executable, and strict …”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 5,117 words of copy

    The homepage carries about 5,117 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP BY”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop By”, “Shop by Brand” and “Order today”.

  • 12 short forms

    12 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 48 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amplitude, FullStory, Google Ads, Google Analytics and Google Tag Manager and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smokea.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Wyllo Formerly Nofraud · Reamaze Live Chat Helpdesk · Route Protection Tracking · Upsell Koala Discount · Pushowl · Watchlist · zoorix.com · trustpilot.com · trafficmanager.net · azureedge.net · printful.com · smile.io · b-cdn.net · kxcdn.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | FullStory
Hosting
Shopify

Company

Headquarters
O'Fallon

Upkeep, stack, hiring and company data from programmable.info

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