smoko.com website review

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

The page has 5,991 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

About 48 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 170 ms faster on a phone.

4 third-party services load with your homepage (Shopify, cdm-analytics.com and verifico.io and others), adding 335 KiB and 71 ms of main-thread time.

3 images could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 file is served with short cache lifetimes, so returning visitors download them again (4 KiB).

3 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Real visitors wait 467 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 164 ms to 285 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The page becomes fully interactive after 5.6 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 11.5 MB in 69 requests on a phone: media 10.3 MB (1), images 589 KiB (12) and scripts 252 KiB (29). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 3.25 g of CO₂e: 390.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some lists contain elements other than list items, which screen readers announce wrongly.

Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

1 element hidden from screen readers can still receive keyboard focus.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 frame has no title, so screen-reader users cannot tell what it contains.

Your title is 98 characters, so Google will cut it off around 60: “UK's Best E Cigarettes, Cigalikes, Vape Kits, E-Liquids, Nicotine Gum – SMOKO E-Cigarette…”.

The homepage links to 548 pages on smoko.com and 0 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/pages/best-e-cigarette-or-vape-starter-kit-deals and /pages/free-e-cigarette-or-vape-starter-kit all use the title “THE BEST E-CIGARETTE OR VAPE STARTER KIT DEALS – SMOKO E-Cigarettes +…”. Search engines can't tell which page to show for a search, so each competes with the others.

/pages/best-e-cigarette-or-vape-starter-kit-deals and /pages/free-e-cigarette-or-vape-starter-kit use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example /pages/free-e-cigarette-or-vape-starter-kit, whose canonical is /pages/best-e-cigarette-or-vape-starter-kit-deals. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/pages/best-e-cigarette-or-vape-starter-kit-deals, /pages/e-cigarette-starter-kit and /pages/free-e-cigarette-or-vape-starter-kit have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 117 found) and read each the way a search engine does.

6 errors were logged to the browser console while the page loaded, for example “Shopify is not defined”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

smoko.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

smoko.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,426 words of visible text.

DMARC is set to p=none, so mail pretending to be smoko.com is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.