smooth-e.com website review

Not measured in this review.

• Tap response (INP) got 23% slower for real visitors

  +23%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 125 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• 1 image over 500 KB

  FGMO000461.png weighs 499 KiB. On a phone connection a single image that size takes seconds.

  Elements (1)

• Page weight: 3.8 MB

  3.8 MB

  Your homepage downloads 3.8 MB on a phone, 1.2 MB of it images (31%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  Banner-3200x1696_8d6a29c2-893c-4689-b7e5-d8e844ac6475.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (2)

• About 1.1 g of CO₂ per visit

  1.08 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 130.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 25 text elements with low contrast

  25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Summary elements must have discernible text (1 element)

  Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• Zoom is disabled

  The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 9 links without text

  9 visible links have no text or label, so screen readers cannot say where they go.

• Headings skip levels

  Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• Structured data has 1 problem

  Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/d9377513c7afa0f2ba63f17033a7655d.png")”.

  View source

• One H1 headline

  Your <h1> is empty.

  View source

• 140 internal links, 14 external

  The homepage links to 140 pages on smooth-e.com and 14 external pages.

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

• 2 JavaScript errors while loading

  2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• DNSSEC is off

  smooth-e.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 532 words of copy

  The homepage carries about 532 words of visible text.

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be smooth-e.com is still delivered. Reports are on, so moving to quarantine is the next step.

• Email authentication score: 75/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 5 trackers load before any consent

  5

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and X (Twitter) Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 12 cookies set on arrival

  12

  Opening the homepage sets 12 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 21 other companies contacted

  Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.