smoothskin.com website review

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

About 312 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 1.1 MB and 397 ms of main-thread time.

8 images could be 331 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

A phone's processor spends 2.9 s on main-thread work while loading, 977 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 118 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 64 ms of main-thread work and 506 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.

13 files are served with short cache lifetimes, so returning visitors download them again (64 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

About 11 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 143 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.0 MB in 238 requests on a phone: scripts 1.0 MB (78), images 852 KiB (39) and other files 824 KiB (88). Under 2 MB keeps phones on slow connections fast.

4 images further down the page (94 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 101.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

40 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

17 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 85 characters, so Google will cut it off around 60: “Official SmoothSkin Online Store | Shop IPL & LED at Home Devices – SmoothSkin US”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your <h1> is empty.

The homepage links to 46 pages on smoothskin.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://smoothskin.com/collections/hair-removal-devices and https://smoothskin.com/hair-removal-devices all use the title “Hair removal devices – SmoothSkin US”. Search engines can't tell which page to show for a search, so each competes with the others.

https://smoothskin.com/collections/all-products, https://smoothskin.com/blogs/blog, https://smoothskin.com/pages/compare-ipl-devices and https://smoothskin.com/pages/about-us have no meta description, so Google writes the search snippet from whatever text it finds.

https://smoothskin.com/collections/hair-removal-devices and https://smoothskin.com/hair-removal-devices use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://smoothskin.com/hair-removal-devices, whose canonical is https://smoothskin.com/collections/hair-removal-devices. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://smoothskin.com/pages/what-is-ipl, https://smoothskin.com/pages/user-results-and-reviews, https://smoothskin.com/blogs/blog, https://smoothskin.com/pages/compare-ipl-devices and https://smoothskin.com/pages/about-us have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 image is served at too low a resolution for sharp phone screens.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 382 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.