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snuggs.nl website review
Visit site (opens in a new tab)Reviewed 4 November 202640 issues · 88 checks
This review found 40 issues worth fixing on snuggs.nl, 10 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #37,733 of 95,385 reviewed websitesbeats 55%
- #23,953 of 51,420 online storesbeats 47%
- #22,966 of 46,529 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 104 ms |
| May 23, 2026 | 110 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 116 ms |
| Jun 13, 2026 | 114 ms |
| Jun 20, 2026 | 115 ms |
| Jun 27, 2026 | 116 ms |
| Jul 4, 2026 | 115 ms |
| Jul 11, 2026 | 116 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 111 ms |
| Aug 1, 2026 | 110 ms |
| Aug 8, 2026 | 111 ms |
| Aug 15, 2026 | 111 ms |
| Aug 22, 2026 | 111 ms |
| Aug 29, 2026 | 111 ms |
| Sep 5, 2026 | 110 ms |
| Sep 12, 2026 | 111 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 115 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 122 ms |
| Oct 17, 2026 | 126 ms |
| Oct 24, 2026 | 123 ms |
| Oct 31, 2026 | 123 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.9 s20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Reduce unused JavaScript
450 ms · 833 KiBAbout 833 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Hotjar and others), adding 1.5 MB and 881 ms of main-thread time.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 594 ms
594 msGoogle Tag Manager costs a phone 594 ms of main-thread work and 868 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
100 ms · 522 KiB13 images could be 522 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
Reduce unused CSS
300 ms · 58 KiBAbout 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
2,613 HTML elements
The page has 2,613 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 893 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 47 ms
47 msShopify costs a phone 47 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
109 KiB19 files are served with short cache lifetimes, so returning visitors download them again (109 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 79 ms
79 msYour server sent the HTML in 79 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.5 s
10.5 sYour largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 18.7 s
18.7 sThe page becomes fully interactive after 18.7 s. Good is under 3.8 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Total Blocking Time: 343 ms
343 msScripts block taps and scrolling for 343 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.3 s
4.3 sVisually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 161 ms
161 msReal visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 403 ms
403 msReal visitors wait 403 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 249 requests
5.1 MBYour homepage downloads 5.1 MB in 249 requests on a phone: images 2.3 MB (44), scripts 1.6 MB (97) and other files 671 KiB (76). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
159 KiB3 images are downloaded at several times the size a phone draws them, for example bf_mobile.png at 1,560 px wide, shown at 390 px. Resized copies would save about 159 KiB.
7 images below the first screen load straight away
7 images further down the page (327 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (36 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 173.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
17 images without alt text
17 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
22 form fields without a label
22 form fields have no label, so screen readers announce an empty box and autofill guesses.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
145 internal links, 22 external
The homepage links to 145 pages on snuggs.nl and 22 external pages.
7 checks passed
Meta description: 122 characters
Your meta description is 122 characters: “Europe's #1 period underwear. Discover the thinnest, most absorbent underwear to help us all have a kinder, easier peri…”.
One H1 headline
Your main headline reads: “40% korting”.
Title: 59 characters
Your title is a healthy 59 characters: “Leak-proof & comfortable period pants & underwear. | snuggs”.
Canonical URL set
The canonical URL is https://snuggs.nl/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://snuggs.nl/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (675 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://snuggs.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://snuggs.nl/collections/shop-all and https://snuggs.nl/collections/shop-all-underwear all use the title “Shop alles | snuggs”. Search engines can't tell which page to show for a search, so each competes with the others.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://snuggs.nl/products/brief-tencel%E2%84%A2-lyocell-black, whose canonical is https://snuggs.nl/products/brief-tencel%e2%84%a2-lyocell-black. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
https://snuggs.nl/collections/best-sellers, https://snuggs.nl/products/hugger-extra-heavy-flow, https://snuggs.nl/products/classic-heavy-flow, https://snuggs.nl/products/brazilian, https://snuggs.nl/products/brief-tencel%E2%84%A2-lyocell-black and https://snuggs.nl/products/seamless-ribbed-brief-black and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://snuggs.nl/collections/shop-all and https://snuggs.nl/collections/shop-all-underwear have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://snuggs.nl/collections/shop-all-underwear took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Error with getGeoLoc function”.
2 checks passed
Tap targets are thumb-sized
20 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 9-field form
Your longest form asks for 9 fields (0 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 191 words
The homepage has only about 191 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop nu”.
9 calls to action
The homepage has 9 calls to action, for example “Shop alles”, “Shop nu” and “Contact”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar and TikTok Pixel.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at snuggs.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · covet.pics · trustpilot.com · linkster.co
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Vue.js
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
- Hosting
- Shopify Hosted
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on snuggs.nl, including 16 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.