soarbb.com website review

• Google's speed test didn't respond

  Google's speed test didn't respond for this site, so speed and Core Web Vitals are not measured here. Your full playbook measures them.

Not measured in this review.

• Page weight: 4.0 MB

  4.0 MB

  Your homepage downloads 4.0 MB on a phone, 965 KiB of it images (23%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  SOAR-BFE-Block-updtd.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (1)

• 4 images in older formats

  4 images (743 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (4)

• 2 images far larger than shown

  39 KiB

  2 images are downloaded at several times the size a phone draws them, for example soar-home-photo-65e330acf40e.webp at 921 px wide, shown at 263 px. Resized copies would save about 39 KiB.

  Elements (2)

• About 1.1 g of CO₂ per visit

  1.14 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 137.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 3 text elements with low contrast

  3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• ARIA role should be appropriate for the element (14 elements)

  ARIA role should be appropriate for the element: 14 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• 2 H1 headlines

  There are 2 <h1> headlines (“” and “WE SELLBASKETBALLHOOPS.”). One clear main headline is easier for people and search engines.

  View source

• Meta description is long (240 characters)

  Your meta description is 240 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 93 internal links, 5 external

  The homepage links to 93 pages on soarbb.com and 5 external pages.

• 6 pages without a meta description

  https://soarbb.com/pages/apparel, https://soarbb.com/collections/best-sellers, https://soarbb.com/collections/icons, https://soarbb.com/collections/all-apparel, https://soarbb.com/collections/joggers/Adult and https://soarbb.com/collections/shorts/Adult have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (6)

• 4 links to non-canonical URLs

  Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://soarbb.com/collections/hoodies/Adult, whose canonical is https://soarbb.com/collections/hoodies. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (4)

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

• 1 JavaScript error while loading

  1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• Thin social proof

  Social proof on the homepage: 13 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 710 words of copy

  The homepage carries about 710 words of visible text.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 33 cookies set on arrival

  33

  Opening the homepage sets 33 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 38 other companies contacted

  Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.