sobuy.se website review

hcaptcha.com costs a phone 1.4 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.5 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,545 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (hcaptcha.com, Shopify and Klarna and others), adding 2.9 MB and 1.8 s of main-thread time.

16 long tasks block the main thread while loading, the longest for 743 ms. During a long task the page ignores taps.

About 620 KiB of JavaScript is downloaded but never used on this page.

4 images could be 83 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

Shopify costs a phone 307 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 files are served with short cache lifetimes, so returning visitors download them again (369 KiB).

About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

11 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 25.1 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 144 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.6 MB in 352 requests on a phone: scripts 2.0 MB (127), other files 1.0 MB (167) and images 829 KiB (35). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 155.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Your title is 70 characters, so Google will cut it off around 60: “SoBuy | Köksö | Rullvagn | Barbord | Skobänk | Badrumsmöbler– SoBuy-SE”.

There are 2 <h1> headlines (“SoBuy-SE” and “SoBuy – Möbler för hemmet i Sverige | Köksö, Rull…”). One clear main headline is easier for people and search engines.

The homepage links to 359 pages on sobuy.se and 6 external pages.

https://sobuy.se/discount/SVHPJA5KPS8E declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://sobuy.se/discount/SVHPJA5KPS8E all use the title “SoBuy | Köksö | Rullvagn | Barbord | Skobänk | Badrumsmöbler– SoBuy-SE”. Search engines can't tell which page to show for a search, so each competes with the others.

https://sobuy.se/collections/utforsaljningsprodukter, https://sobuy.se/collections/ingang, https://sobuy.se/collections/skobank and https://sobuy.se/collections/konsolbord have no meta description, so Google writes the search snippet from whatever text it finds.

https://sobuy.se/pages/kampanjer has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 142 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'innerHTML')”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 26 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.