sofgel.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

A phone's processor spends 10.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

About 110 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

About 354 KiB of JavaScript is downloaded but never used on this page.

The page has 2,264 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 103 ms of main-thread work and 484 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, Klaviyo and joy.so and others), adding 970 KiB and 258 ms of main-thread time.

9 files are served with short cache lifetimes, so returning visitors download them again (193 KiB).

8 KiB could be saved by minifying JavaScript.

4 images could be 123 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner Image”.

The page becomes fully interactive after 9.4 s. Good is under 3.8 s.

For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 8.0 MB in 358 requests on a phone: media 4.6 MB (1), other files 1.3 MB (237) and scripts 982 KiB (82). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (34 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.27 g of CO₂e: 273.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (3 elements).

Your title is 79 characters, so Google will cut it off around 60: “Professional Soft Gel Nail Products for Nail Technicians, Spa, & Salon – SOFGEL”.

Your meta description is 200 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 112 pages on sofgel.com and 3 external pages.

/collections/all, /collections/new-arrivals, /collections/softips-pro%E2%84%A2%EF%B8%8F-full-coverage-tips, /collections/gel-color-sets, /collections/rubber-base-gel-sets and /collections/nail-art and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example /products/softips-pro%E2%84%A2-xv-kit, whose canonical is /products/softips-pro%e2%84%a2-xv-kit. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/pages/authorized-distributors, /pages/event-calendar and /pages/our-story have no <h1> headline, so visitors and search engines get no clear main topic.

/collections/gel-color-sets, /collections/rubber-base-gel-sets and /collections/nail-art took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

2 links go through two or more redirects, for example https://sofgel.com/account.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

sofgel.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

sofgel.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

sofgel.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 645 words of visible text.

DMARC is set to p=none, so mail pretending to be sofgel.com is still delivered. Add a report address, check the reports, then move to quarantine.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.