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soft2bet.com website review

Visit site (opens in a new tab)Reviewed 3 November 202632 issues · 80 checks

This review found 32 issues worth fixing on soft2bet.com, 11 of them high impact, across 80 checks. The most urgent: google Tag Manager adds 2.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.0 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.3 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.6 s
Jul 25, 20262.5 s
Aug 1, 20262.3 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.5 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
413 ms294 msMay 16Oct 31319 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026322 ms
May 23, 2026336 ms
May 30, 2026364 ms
Jun 6, 2026381 ms
Jun 13, 2026368 ms
Jun 20, 2026382 ms
Jun 27, 2026382 ms
Jul 4, 2026393 ms
Jul 11, 2026388 ms
Jul 18, 2026361 ms
Jul 25, 2026339 ms
Aug 1, 2026308 ms
Aug 8, 2026338 ms
Aug 15, 2026340 ms
Aug 22, 2026359 ms
Aug 29, 2026374 ms
Sep 5, 2026362 ms
Sep 12, 2026358 ms
Sep 19, 2026352 ms
Sep 26, 2026353 ms
Oct 3, 2026362 ms
Oct 10, 2026399 ms
Oct 17, 2026389 ms
Oct 24, 2026351 ms
Oct 31, 2026319 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of soft2bet.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. soft2bet.com at 0.8 s0.8 s
  2. soft2bet.com at 1.6 s1.6 s
  3. soft2bet.com at 2.4 s2.4 s
  4. soft2bet.com at 3.2 s3.2 s
  5. soft2bet.com at 4.0 s4.0 s
  6. soft2bet.com at 4.8 s4.8 s
  7. soft2bet.com at 5.6 s5.6 s
  8. soft2bet.com at 6.4 s6.4 s

Speed

12 to fix40
  • Google Tag Manager adds 2.2 s

    2.2 s

    Google Tag Manager costs a phone 2.2 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.1 s

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.1 s.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.9 s

    A phone's processor spends 8.9 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    50 ms · 9.3 MB

    29 files are served with short cache lifetimes, so returning visitors download them again (9.3 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, website-files.com and hsappstatic.net and others), adding 12.2 MB and 4.0 s of main-thread time.

  • website-files.com adds 631 ms

    631 ms

    website-files.com costs a phone 631 ms of main-thread work and 9.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    600 ms · 1,003 KiB

    About 1,003 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • hsappstatic.net adds 611 ms

    611 ms

    hsappstatic.net costs a phone 611 ms of main-thread work and 716 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 133 KiB

    About 133 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 432 ms. During a long task the page ignores taps.

  • 2,447 HTML elements

    The page has 2,447 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    133 KiB

    10 images could be 133 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 24.1 s

    24.1 s

    The page becomes fully interactive after 24.1 s. Good is under 3.8 s.

  • Total Blocking Time: 3.3 s

    3.3 s

    Scripts block taps and scrolling for 3.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.4 s

    5.4 s

    Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 307 ms

    307 ms

    Real visitors wait 307 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 322 ms to 319 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user TTFB: 588 ms

    588 ms

    Real visitors wait 588 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.083

    0.083

    The layout barely moves while loading (CLS 0.083, good is under 0.1).

  • First Contentful Paint: 1.0 s

    1.0 s

    The first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 12.4 MB in 173 requests

    12.4 MB

    Your homepage downloads 12.4 MB in 173 requests on a phone: media 8.8 MB (3), scripts 2.7 MB (47) and images 507 KiB (82). Under 2 MB keeps phones on slow connections fast.

  • About 3.5 g of CO₂ per visit

    3.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.51 g of CO₂e: 420.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9797
  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 643 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 125 internal links, 22 external

    The homepage links to 125 pages on soft2bet.com and 22 external pages.

8 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Soft2Bet is a gambling software provider delivering online casino software and sportsbook solutions to B2B partners: pl…”.

  • One H1 headline

    Your main headline reads: “BESPOKE Casino and sportSbook Platforms”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Online Casino & Sportsbook Software Provider | Soft2Bet”.

  • Canonical URL set

    The canonical URL is https://www.soft2bet.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.soft2bet.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.soft2bet.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (451 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    9 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 9-field form

    Your longest form asks for 9 fields (8 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 278 words of copy

    The homepage carries about 278 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact us” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at soft2bet.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Tag Manager
Hosting
Webflow

Hiring

Hiring
20 open roles
Teams
Marketing Department (12), Marketing Division (2), CRM (1), Legal Division (1)
Job board
greenhouse

Company

Employees
200
Headquarters
Santa Venera

Upkeep, stack, hiring and company data from programmable.info

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