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soft2bet.com website review
Visit site (opens in a new tab)Reviewed 3 November 202632 issues · 80 checks
This review found 32 issues worth fixing on soft2bet.com, 11 of them high impact, across 80 checks. The most urgent: google Tag Manager adds 2.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 322 ms |
| May 23, 2026 | 336 ms |
| May 30, 2026 | 364 ms |
| Jun 6, 2026 | 381 ms |
| Jun 13, 2026 | 368 ms |
| Jun 20, 2026 | 382 ms |
| Jun 27, 2026 | 382 ms |
| Jul 4, 2026 | 393 ms |
| Jul 11, 2026 | 388 ms |
| Jul 18, 2026 | 361 ms |
| Jul 25, 2026 | 339 ms |
| Aug 1, 2026 | 308 ms |
| Aug 8, 2026 | 338 ms |
| Aug 15, 2026 | 340 ms |
| Aug 22, 2026 | 359 ms |
| Aug 29, 2026 | 374 ms |
| Sep 5, 2026 | 362 ms |
| Sep 12, 2026 | 358 ms |
| Sep 19, 2026 | 352 ms |
| Sep 26, 2026 | 353 ms |
| Oct 3, 2026 | 362 ms |
| Oct 10, 2026 | 399 ms |
| Oct 17, 2026 | 389 ms |
| Oct 24, 2026 | 351 ms |
| Oct 31, 2026 | 319 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.0 s
4.8 s
5.6 s
6.4 s
Speed
Google Tag Manager adds 2.2 s
2.2 sGoogle Tag Manager costs a phone 2.2 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.1 s1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.1 s.
Mobile performance score: 40
40/100Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.9 s
A phone's processor spends 8.9 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
50 ms · 9.3 MB29 files are served with short cache lifetimes, so returning visitors download them again (9.3 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, website-files.com and hsappstatic.net and others), adding 12.2 MB and 4.0 s of main-thread time.
website-files.com adds 631 ms
631 mswebsite-files.com costs a phone 631 ms of main-thread work and 9.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
600 ms · 1,003 KiBAbout 1,003 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
hsappstatic.net adds 611 ms
611 mshsappstatic.net costs a phone 611 ms of main-thread work and 716 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 133 KiBAbout 133 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 432 ms. During a long task the page ignores taps.
2,447 HTML elements
The page has 2,447 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
133 KiB10 images could be 133 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 24.1 s
24.1 sThe page becomes fully interactive after 24.1 s. Good is under 3.8 s.
Total Blocking Time: 3.3 s
3.3 sScripts block taps and scrolling for 3.3 s in total while the page loads. Good is under 200 ms.
Speed Index: 9.9 s
9.9 sVisually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.4 s
5.4 sYour largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 307 ms
307 msReal visitors wait 307 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.12
0.12For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 322 ms to 319 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user TTFB: 588 ms
588 msReal visitors wait 588 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.083
0.083The layout barely moves while loading (CLS 0.083, good is under 0.1).
First Contentful Paint: 1.0 s
1.0 sThe first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 12.4 MB in 173 requests
12.4 MBYour homepage downloads 12.4 MB in 173 requests on a phone: media 8.8 MB (3), scripts 2.7 MB (47) and images 507 KiB (82). Under 2 MB keeps phones on slow connections fast.
About 3.5 g of CO₂ per visit
3.51 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.51 g of CO₂e: 420.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
10 form fields without a label
10 form fields have no label, so screen readers announce an empty box and autofill guesses.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 643 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
125 internal links, 22 external
The homepage links to 125 pages on soft2bet.com and 22 external pages.
8 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Soft2Bet is a gambling software provider delivering online casino software and sportsbook solutions to B2B partners: pl…”.
One H1 headline
Your main headline reads: “BESPOKE Casino and sportSbook Platforms”.
Title: 55 characters
Your title is a healthy 55 characters: “Online Casino & Sportsbook Software Provider | Soft2Bet”.
Canonical URL set
The canonical URL is https://www.soft2bet.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.soft2bet.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.soft2bet.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (451 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
9 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
A 9-field form
Your longest form asks for 9 fields (8 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 278 words of copy
The homepage carries about 278 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact us” and “Contact Us”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at soft2bet.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Analytics
- Google Tag Manager
- Hosting
- Webflow
Hiring
- Hiring
- 20 open roles
- Teams
- Marketing Department (12), Marketing Division (2), CRM (1), Legal Division (1)
- Job board
- greenhouse
Company
- Employees
- 200
- Headquarters
- Santa Venera
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on soft2bet.com, including 22 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.