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softserveparts.com website review
Visit site (opens in a new tab)Reviewed 7 November 202635 issues · 101 checks
This review found 35 issues worth fixing on softserveparts.com, 9 of them high impact, across 101 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #17,771 of 80,566 reviewed websitesbeats 73%
- #10,407 of 39,626 online storesbeats 67%
- #9,998 of 35,025 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 84 ms |
| May 23, 2026 | 84 ms |
| May 30, 2026 | 84 ms |
| Jun 6, 2026 | 85 ms |
| Jun 13, 2026 | 87 ms |
| Jun 20, 2026 | 87 ms |
| Jun 27, 2026 | 89 ms |
| Jul 4, 2026 | 88 ms |
| Jul 11, 2026 | 87 ms |
| Jul 18, 2026 | 87 ms |
| Jul 25, 2026 | 87 ms |
| Aug 1, 2026 | 90 ms |
| Aug 8, 2026 | 92 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 96 ms |
| Aug 29, 2026 | 97 ms |
| Sep 5, 2026 | 96 ms |
| Sep 12, 2026 | 96 ms |
| Sep 19, 2026 | 95 ms |
| Sep 26, 2026 | 95 ms |
| Oct 3, 2026 | 95 ms |
| Oct 10, 2026 | 96 ms |
| Oct 17, 2026 | 96 ms |
| Oct 24, 2026 | 98 ms |
| Oct 31, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.5 s
4.0 s
softserveparts.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.3 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Google Tag Manager and others), adding 1.7 MB and 1.1 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
300 ms · 585 KiBAbout 585 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 432 ms. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 110 KiBAbout 110 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 277 ms
277 msShopify costs a phone 277 ms of main-thread work and 495 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 261 ms
261 msKlaviyo costs a phone 261 ms of main-thread work and 617 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,584 HTML elements
The page has 2,584 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
rebuyengine.com adds 173 ms
173 msrebuyengine.com costs a phone 173 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 11 KiB11 KiB could be saved by minifying CSS.
Minify JavaScript
128 KiB128 KiB could be saved by minifying JavaScript.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Use efficient cache lifetimes
65 KiB14 files are served with short cache lifetimes, so returning visitors download them again (65 KiB).
Legacy JavaScript
43 KiBPolyfills for old browsers add 43 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 19.1 s
19.1 sThe page becomes fully interactive after 19.1 s. Good is under 3.8 s.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Your trusted source for reconditioned Taylor® machines and …”.
Speed Index: 7.8 s
7.8 sVisually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 894 ms
894 msScripts block taps and scrolling for 894 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) got 40% slower for real visitors
+40%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 960 ms
960 msReal visitors wait 960 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 84 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 105 ms
105 msReal visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.028
0.028The layout barely moves while loading (CLS 0.028, good is under 0.1).
Images and page weight
Page weight: 3.7 MB in 374 requests
3.7 MBYour homepage downloads 3.7 MB in 374 requests on a phone: scripts 1.9 MB (167), other files 856 KiB (152) and images 529 KiB (18). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
1.05 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 125.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 checks passed
13 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 14 WCAG 2.2 A/AA and best-practice rules on the phone render: 13 passed and 1 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
230 internal links, 3 external
The homepage links to 230 pages on softserveparts.com and 3 external pages.
7 checks passed
Meta description: 141 characters
Your meta description is 141 characters: “Save on Taylor machine parts and reconditioned units. Fast shipping, great value, and warranty-backed rebuilt machines—…”.
One H1 headline
Your main headline reads: “<img class="" src="//softserveparts.com/cdn/shop/files/smaller_logo_no_background_1000x1000.png?v=1683330322" alt="Soft…”.
Title: 64 characters
Your title is a healthy 64 characters: “Soft Serve Parts | Taylor Machine Parts & Machines with Warranty”.
Canonical URL set
The canonical URL is https://softserveparts.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://softserveparts.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 1 crawler
robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 page without an H1
/collections/shake-machines has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.
6 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 5 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Unable to load section blog--blog-posts on element [node HTMLDivElement] TypeError: Cannot read properties of null (rea…”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (softserveparts.com).
Valid certificate (63 days left)
The certificate from Let's Encrypt · YE2 verifies for softserveparts.com and is valid for another 63 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://softserveparts.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 43 links work
All 43 links checked from your homepage (40 internal, 3 external) answered without errors.
Domain and trust
No CAA record
softserveparts.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
softserveparts.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 18 years old
18 yearssoftserveparts.com was registered in Mar 2008 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Mar 2027
softserveparts.com is registered until Mar 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 10 words
The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
7 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact Us”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating, 2 trust badges and “1,840+ reviews”.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be softserveparts.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.wdsolutions.com ip4:209.41.90.71 ip4:209.41.90.72 ip4:209.41.90.73 ip4:209.41.90.74 ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Shogard · Unicorn Geo Blocker · Klaviyo Email Marketing Sms · Inbox · Judge Me Reviews · Ordersify Bis · Upcharge Fees · nice-team.net · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on softserveparts.com, including 21 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.