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softsurroundings.com website review

Visit site (opens in a new tab)Reviewed 11 October 202643 issues · 89 checks

This review found 43 issues worth fixing on softsurroundings.com, 15 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.6 sApr 18Oct 32.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.1 s
Apr 25, 20262.0 s
May 2, 20262.0 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
212 ms158 msApr 18Oct 3206 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026164 ms
Apr 25, 2026166 ms
May 2, 2026168 ms
May 9, 2026170 ms
May 16, 2026172 ms
May 23, 2026180 ms
May 30, 2026186 ms
Jun 6, 2026188 ms
Jun 13, 2026194 ms
Jun 20, 2026195 ms
Jun 27, 2026200 ms
Jul 4, 2026204 ms
Jul 11, 2026204 ms
Jul 18, 2026204 ms
Jul 25, 2026203 ms
Aug 1, 2026197 ms
Aug 8, 2026196 ms
Aug 15, 2026196 ms
Aug 22, 2026197 ms
Aug 29, 2026200 ms
Sep 5, 2026202 ms
Sep 12, 2026202 ms
Sep 19, 2026203 ms
Sep 26, 2026204 ms
Oct 3, 2026206 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of softsurroundings.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. softsurroundings.com at 0.9 s0.9 s
  2. softsurroundings.com at 1.8 s1.8 s
  3. softsurroundings.com at 2.7 s2.7 s
  4. softsurroundings.com at 3.6 s3.6 s
  5. softsurroundings.com at 4.5 s4.5 s
  6. softsurroundings.com at 5.4 s5.4 s
  7. softsurroundings.com at 6.3 s6.3 s
  8. softsurroundings.com at 7.2 s7.2 s

Speed

14 to fix29
  • Reduce unused JavaScript

    3.1 s · 956 KiB

    About 956 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Use efficient cache lifetimes

    2.3 s · 966 KiB

    41 files are served with short cache lifetimes, so returning visitors download them again (966 KiB).

  • Render-blocking requests

    1.3 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Signyfyd adds 1.0 s

    1.0 s

    Signyfyd costs a phone 1.0 s of main-thread work and 256 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29 (desktop: 46). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.4 s

    A phone's processor spends 7.4 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, TrackJS and Facebook and others), adding 4.1 MB and 2.8 s of main-thread time.

  • Improve image delivery

    900 ms · 1.1 MB

    31 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • TrackJS adds 733 ms

    733 ms

    TrackJS costs a phone 733 ms of main-thread work and 11 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 89 KiB

    About 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Bigcommerce adds 222 ms

    222 ms

    Bigcommerce costs a phone 222 ms of main-thread work and 3.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 422 ms. During a long task the page ignores taps.

  • Facebook adds 303 ms

    303 ms

    Facebook costs a phone 303 ms of main-thread work and 225 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,142 HTML elements

    The page has 2,142 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 106 KiB

    Polyfills for old browsers add 106 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 21.4 s

    21.4 s

    Your largest element takes 21.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 28.5 s

    28.5 s

    The page becomes fully interactive after 28.5 s. Good is under 3.8 s.

  • Speed Index: 12.0 s

    12.0 s

    Visually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.8 s

    5.8 s

    The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 164 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 168 ms

    168 ms

    Real visitors wait 168 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 536 ms

    536 ms

    Real visitors wait 536 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 5.7 MB in 242 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 242 requests on a phone: scripts 2.6 MB (76), images 2.5 MB (90) and fonts 150 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 10 images below the first screen load straight away

    10 images further down the page (960 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 192.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 10094
  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9281
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (173 characters)

    Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 185 internal links, 7 external

    The homepage links to 185 pages on softsurroundings.com and 7 external pages.

4 checks passed
  • Title: 62 characters

    Your title is a healthy 62 characters: “Soft Surroundings | Women's Clothing with Artful Details XS-3X”.

  • Canonical URL set

    The canonical URL is https://www.softsurroundings.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.softsurroundings.com/xmlsitemap.php.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (633 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 3 pages without a meta description

    /track-my-order, /contact-us and /new-arrivals/outerwear have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 6969
  • 2 broken images

    2 images failed to load on a phone, for example https://bmjmse.softsurroundings.com/g/uids?pld=4jkHa0BtESalxCeFHjFQB3TNMDGO4Q_sOPdmB7ds9XycvfHsMogyMXhc1IOaLNx78pKtS9Ni35m1NypbBUh4VlATKFrWU9gaShwwmDpZeYxRIndK6O4mCuN-u_plmjlGn-rero1-YWbD5N5s2LF-20Z12.

  • 18 small tap targets

    18 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Unexpected token ')'”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 560 words of copy

    The homepage carries about 560 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Shop New Arrivals”.

  • 42 calls to action

    The homepage has 42 calls to action, for example “Shop New Arrivals”, “Shop Now” and “Track My Order”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Tag Manager, Meta Pixel and Microsoft Ads and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 57 cookies set on arrival

    57

    Opening the homepage sets 57 cookies (measured from a US location before any click).

  • 62 other companies contacted

    Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at softsurroundings.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
BigCommerce
Analytics
Google Tag Manager

Company

Founded
1999

Upkeep, stack, hiring and company data from programmable.info

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