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softwarehouse.au website review
Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 80 checks
This review found 34 issues worth fixing on softwarehouse.au, 14 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 4.0 s |
| May 30, 2026 | 3.8 s |
| Jun 6, 2026 | 3.7 s |
| Jun 13, 2026 | 3.8 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.9 s |
| Jul 18, 2026 | 3.9 s |
| Jul 25, 2026 | 4.1 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.9 s |
| Aug 15, 2026 | 3.9 s |
| Aug 22, 2026 | 3.9 s |
| Aug 29, 2026 | 4.2 s |
| Sep 5, 2026 | 4.3 s |
| Sep 12, 2026 | 4.4 s |
| Sep 19, 2026 | 4.4 s |
| Sep 26, 2026 | 4.2 s |
| Oct 3, 2026 | 4.3 s |
| Oct 10, 2026 | 4.3 s |
| Oct 17, 2026 | 4.2 s |
| Oct 24, 2026 | 4.5 s |
| Oct 31, 2026 | 4.1 s |
| Nov 7, 2026 | 4.3 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.8 s
4.8 s
5.7 s
6.7 s
7.7 s
Speed
Render-blocking requests
1.3 s27 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 6.1 s
A phone's processor spends 6.1 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and Google/Doubleclick Ads and others), adding 1.6 MB and 1.4 s of main-thread time.
Improve image delivery
1.3 MB33 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
822 KiBAbout 822 KiB of JavaScript is downloaded but never used on this page.
YouTube adds 656 ms
656 msYouTube costs a phone 656 ms of main-thread work and 1,007 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
678 KiB219 files are served with short cache lifetimes, so returning visitors download them again (678 KiB).
Google Tag Manager adds 416 ms
416 msGoogle Tag Manager costs a phone 416 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,830 HTML elements
The page has 2,830 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 255 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 129 KiBAbout 129 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.3 s
4.3 sReal visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.41
0.41For real visitors the layout shifts by 0.41 (75th percentile). Good is under 0.1.
Real-user FCP: 4.5 s
4.5 sReal visitors see the first content after 4.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.2 s
2.2 sReal visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 16.8 s
16.8 sVisually, the page fills in at 16.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 33.0 s
33.0 sThe page becomes fully interactive after 33.0 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.43
0.43The layout shifts by 0.43 while loading, so content jumps under the reader's thumb. Good is under 0.1.
62 images without width and height
62 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 585 ms
585 msScripts block taps and scrolling for 585 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.0 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.7 s
1.7 sYour largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “With a proud track record of assisting hundreds of Australi…”.
Images and page weight
Page weight: 8.1 MB in 267 requests
8.1 MBYour homepage downloads 8.1 MB in 267 requests on a phone: images 5.8 MB (154), scripts 1.8 MB (57) and fonts 170 KiB (3). Under 2 MB keeps phones on slow connections fast.
11 images far larger than shown
743 KiB11 images are downloaded at several times the size a phone draws them, for example Mychats-Chat-Web-App-Dashboard-scaled.webp at 2,560 px wide, shown at 370 px. Resized copies would save about 743 KiB.
40 images below the first screen load straight away
40 images further down the page (2.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
18 images in older formats
18 images (955 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.3 g of CO₂ per visit
2.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.28 g of CO₂e: 273.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 161 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Sydney Based Software Company” and “Australia's own Software Company”). One clear main headline is easier for people and search engines.
146 internal links, 12 external
The homepage links to 146 pages on softwarehouse.au and 12 external pages.
7 checks passed
Meta description: 132 characters
Your meta description is 132 characters: “Software House is Sydney-based Software company offering mobile apps, websites, UI/UX, POS & SaaS development Services.…”.
Title: 53 characters
Your title is a healthy 53 characters: “Software House - Top Rated Software Company in Sydney”.
Canonical URL set
The canonical URL is https://softwarehouse.au/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, ImageObject, ItemList and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://softwarehouse.au/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (7,066 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://softwarehouse.au/llms.txt (1 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
13 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 1,232 words of copy
The homepage carries about 1,232 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book a Free Consultation” and “Talk to an Expert Now!”.
3 calls to action
The homepage has 3 calls to action, for example “Contact”, “Book a Free Consultation” and “Talk to an Expert Now!”.
1 short form
A short form (6 fields at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 5 customer or partner logos and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at softwarehouse.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Vue.js
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on softwarehouse.au, including 21 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.