sohocenter.co.il website review

A phone's processor spends 8.5 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (adoric-om.com, Shopify and Google Tag Manager and others), adding 1,002 KiB and 1.1 s of main-thread time.

Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

About 395 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

adoric-om.com costs a phone 269 ms of main-thread work and 64 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

27 files are served with short cache lifetimes, so returning visitors download them again (267 KiB).

18 long tasks block the main thread while loading, the longest for 259 ms. During a long task the page ignores taps.

The page has 2,565 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 200 ms of main-thread work and 401 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

5 images could be 83 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 57 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

3 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 21.5 s. Good is under 3.8 s.

Your largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 817 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 120 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 18.5 MB in 311 requests on a phone: media 14.6 MB (3), other files 1.6 MB (122) and scripts 1.2 MB (76). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 5.25 g of CO₂e: 629.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

66 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 elements have a tabindex above 0, which scrambles the keyboard order.

6 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

Your meta description is 194 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 550 pages on sohocenter.co.il and 4 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/pages/sale has no <h1> headline, so visitors and search engines get no clear main topic.

/collections/kikkerland and /collections/seletti took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

21 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 253 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

DMARC is set to p=none, so mail pretending to be sohocenter.co.il is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.