sojao.co.th website review

About 407 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Hotjar and others), adding 1.2 MB and 1.2 s of main-thread time.

Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

10 images could be 661 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 513 ms of main-thread work and 737 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 files are served with short cache lifetimes, so returning visitors download them again (56 KiB).

A phone's processor spends 3.0 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 long tasks block the main thread while loading, the longest for 226 ms. During a long task the page ignores taps.

6 KiB could be saved by minifying CSS.

About 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 100 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

Your largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 18.3 s. Good is under 3.8 s.

Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Scripts block taps and scrolling for 575 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 187 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.4 MB in 189 requests on a phone: images 2.1 MB (30), scripts 1.3 MB (74) and other files 634 KiB (72). Under 2 MB keeps phones on slow connections fast.

SOJAO-gift-card-CTA-2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (206 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 elements hidden from screen readers can still receive keyboard focus.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

3 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

The homepage links to 151 pages on sojao.co.th and 16 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://sojao.co.th/pages/all-bed-sheets and https://sojao.co.th/pages/bedding use the same meta description. A description written for each page earns more clicks.

https://sojao.co.th/products/organic-cotton-pet-quilts, https://sojao.co.th/pages/shipping-and-returns, https://sojao.co.th/pages/all-bed-sheets, https://sojao.co.th/collections/fitted-sheets, https://sojao.co.th/pages/bedding and https://sojao.co.th/collections/classic-bed-sheets and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 193 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.