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solawave.co website review

Visit site (opens in a new tab)Reviewed 6 November 202620 issues · 75 checks

This review found 20 issues worth fixing on solawave.co, 3 of them high impact, across 75 checks. The most urgent: scrollable region must have keyboard access (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.4 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20262.3 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.3 s
Jul 4, 20262.1 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20262.0 s
Aug 1, 20262.3 s
Aug 8, 20262.5 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.5 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20261.8 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
185 ms124 msMay 16Oct 31173 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026152 ms
May 23, 2026150 ms
May 30, 2026150 ms
Jun 6, 2026147 ms
Jun 13, 2026146 ms
Jun 20, 2026145 ms
Jun 27, 2026138 ms
Jul 4, 2026137 ms
Jul 11, 2026134 ms
Jul 18, 2026131 ms
Jul 25, 2026133 ms
Aug 1, 2026134 ms
Aug 8, 2026137 ms
Aug 15, 2026143 ms
Aug 22, 2026145 ms
Aug 29, 2026146 ms
Sep 5, 2026148 ms
Sep 12, 2026146 ms
Sep 19, 2026147 ms
Sep 26, 2026154 ms
Oct 3, 2026161 ms
Oct 10, 2026170 ms
Oct 17, 2026178 ms
Oct 24, 2026178 ms
Oct 31, 2026173 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of solawave.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. solawave.co at 0.6 s0.6 s
  2. solawave.co at 1.1 s1.1 s
  3. solawave.co at 1.6 s1.6 s
  4. solawave.co at 2.2 s2.2 s
  5. solawave.co at 2.7 s2.7 s
  6. solawave.co at 3.3 s3.3 s
  7. solawave.co at 3.8 s3.8 s
  8. solawave.co at 4.4 s4.4 s

Speed

6 to fix70
  • Use efficient cache lifetimes

    900 ms · 277 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (277 KiB).

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    490 ms · 241 KiB

    About 241 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 490 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Google Tag Manager and truevaultcdn.com and others), adding 655 KiB and 518 ms of main-thread time.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,333 HTML elements

    The page has 2,333 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.

  • Improve image delivery

    74 KiB

    5 images could be 74 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 8.2 s

    8.2 s

    Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 10.9 s

    10.9 s

    The page becomes fully interactive after 10.9 s. Good is under 3.8 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.4 s

    3.4 s

    Visually, the page fills in at 3.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 152 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 725 ms

    725 ms

    Real visitors wait 725 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 194 ms

    194 ms

    Scripts block the page for only 194 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.2 MB in 291 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 291 requests on a phone: media 1,019 KiB (1), other files 1,001 KiB (171) and scripts 760 KiB (56). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 10095
  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 179 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 140 internal links, 23 external

    The homepage links to 140 pages on solawave.co and 23 external pages.

8 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Solawave is an FDA-cleared red light therapy brand offering LED face masks, wands & topicals that visibly reduce wrinkl…”.

  • One H1 headline

    Your main headline reads: “Get your most vibrant, radiant skin in 30 days!”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Red Light Therapy At Home Devices For Wrinkles | Solawave”.

  • Canonical URL set

    The canonical URL is https://www.solawave.co/.

  • Structured data in place

    Structured data found: FAQPage, Organization, VideoObject and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.solawave.co/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,557 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.solawave.co/llms.txt (11 KiB, 48 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    https://www.solawave.co/collections/bogo-v2 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.solawave.co/collections/bogo-v2 has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    42 of 43 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 958 words of copy

    The homepage carries about 958 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop sale” and “SHOP BUY 1 GET 1 FREE!”.

  • 35 calls to action

    The homepage has 35 calls to action, for example “Shop All”, “Shop sale” and “Shop”.

  • 13 short forms

    13 short forms (0 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 13 testimonial or review blocks, a star rating, 22 trust badges and “726,000+ customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at solawave.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blotout Edgetag · Noibupixel · Triplewhale · Microsoft Clarity · Okendo · Jurni Ai Personalized Funnels · Nudge Solawave · Cartz Social Group Buying · Split

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
South Pasadena

Upkeep, stack, hiring and company data from programmable.info

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This review found 20 issues on solawave.co, including 10 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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