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solebicycles.com website review

Visit site (opens in a new tab)Reviewed 6 November 202641 issues · 91 checks

This review found 41 issues worth fixing on solebicycles.com, 16 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.9 sMay 16Oct 312.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.2 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.4 s
Oct 10, 20262.5 s
Oct 17, 20262.7 s
Oct 24, 20262.6 s
Oct 31, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
192 ms149 msMay 16Oct 31183 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026160 ms
May 23, 2026165 ms
May 30, 2026172 ms
Jun 6, 2026177 ms
Jun 13, 2026181 ms
Jun 20, 2026179 ms
Jun 27, 2026183 ms
Jul 4, 2026187 ms
Jul 11, 2026187 ms
Jul 18, 2026182 ms
Jul 25, 2026169 ms
Aug 1, 2026164 ms
Aug 8, 2026165 ms
Aug 15, 2026179 ms
Aug 22, 2026187 ms
Aug 29, 2026182 ms
Sep 5, 2026167 ms
Sep 12, 2026162 ms
Sep 19, 2026154 ms
Sep 26, 2026154 ms
Oct 3, 2026162 ms
Oct 10, 2026164 ms
Oct 17, 2026178 ms
Oct 24, 2026179 ms
Oct 31, 2026183 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of solebicycles.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. solebicycles.com at 0.4 s0.4 s
  2. solebicycles.com at 0.8 s0.8 s
  3. solebicycles.com at 1.1 s1.1 s
  4. solebicycles.com at 1.5 s1.5 s
  5. solebicycles.com at 1.9 s1.9 s
  6. solebicycles.com at 2.3 s2.3 s
  7. solebicycles.com at 2.6 s2.6 s
  8. solebicycles.com at 3.0 s3.0 s

Speed

13 to fix35
  • Reduce unused JavaScript

    2.7 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Render-blocking requests

    1.4 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Signyfyd adds 1.1 s

    1.1 s

    Signyfyd costs a phone 1.1 s of main-thread work and 279 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,060 HTML elements

    The page has 4,060 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, Google Tag Manager and YouTube and others), adding 2.6 MB and 2.3 s of main-thread time.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 643 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 265 KiB

    About 265 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • YouTube adds 394 ms

    394 ms

    YouTube costs a phone 394 ms of main-thread work and 1,021 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    461 KiB

    10 images could be 461 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 404 ms

    404 ms

    Google Tag Manager costs a phone 404 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    291 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (291 KiB).

  • Legacy JavaScript

    51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 8.2 s

    8.2 s

    The first text or image appears after 8.2 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 29.5 s

    29.5 s

    The page becomes fully interactive after 29.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.2 s

    8.2 s

    Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FEATURED BICYCLES”.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 160 ms to 183 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 166 ms

    166 ms

    Real visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 491 ms

    491 ms

    Real visitors wait 491 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.8 MB in 301 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 301 requests on a phone: scripts 2.9 MB (116), other files 782 KiB (116) and images 708 KiB (44). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9092
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8584
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Solé Bicycles 🚲 Single Speed & Fixed Gear Bikes | $399 Bikes for Sale”.

  • Meta description is long (183 characters)

    Your meta description is 183 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 690 internal links, 27 external

    The homepage links to 690 pages on solebicycles.com and 27 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “ELECTRIFY YOUR RIDE”.

  • Canonical URL set

    The canonical URL is https://www.solebicycles.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.solebicycles.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,734 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.solebicycles.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix71
  • 1 page points its canonical at the homepage

    https://www.solebicycles.com/.sole-protection-learn-modal declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 4 pages share 2 titles

    / and https://www.solebicycles.com/.sole-protection-learn-modal all use the title “Solé Bicycles 🚲 Single Speed & Fixed Gear Bikes | $399 Bikes for Sale”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages without a meta description

    https://www.solebicycles.com/policies/shipping-policy, https://www.solebicycles.com/collections/all-bikes, https://www.solebicycles.com/collections/single-speed, https://www.solebicycles.com/collections/gift-cards, https://www.solebicycles.com/collections/multi-speed and https://www.solebicycles.com/collections/all-terrain-bikes have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.solebicycles.com/products/the-coastal-cruiser and https://www.solebicycles.com/products/the-step-through-coastal-cruiser use the same meta description. A description written for each page earns more clicks.

  • 6 pages without an H1

    https://www.solebicycles.com/collections/all-bikes, https://www.solebicycles.com/collections/single-speed, https://www.solebicycles.com/collections/gift-cards, https://www.solebicycles.com/collections/on-sale, https://www.solebicycles.com/collections/multi-speed and https://www.solebicycles.com/collections/all-terrain-bikes have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://www.solebicycles.com/products/the-three-speed-dutch-step-through, https://www.solebicycles.com/products/the-three-speed-city-cruiser and https://www.solebicycles.com/collections/all-terrain-bikes took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=39b1818a-05b1-4319-9148-f2724638bdfb&referrer=&landingpage=https%3A%2F%2Fwww.solebicycles.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20O.

  • 12 small tap targets

    12 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Identifier 'open' has already been declared”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 328 words of copy

    The homepage carries about 328 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE SALE NOW!” and “SHOP THE E(24)”.

  • 30 calls to action

    The homepage has 30 calls to action, for example “Learn More”, “Shop the sale now!” and “Shop Electric”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 33 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at solebicycles.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Okendo · Klaviyo Email Marketing Sms · Pagefly Ai Page Builder · signifyd.com · printful.com · gorgias.chat · amazonaws.com · postscript.io · 9gtb.com · klck.dev

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Founded
2010
Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 41 issues on solebicycles.com, including 19 speed issues and 4 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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