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soloshot.com website review

Visit site (opens in a new tab)Reviewed 11 November 202646 issues · 86 checks

This review found 46 issues worth fixing on soloshot.com, 19 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.7 s5.2 sMay 23Nov 75.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20265.6 s
May 30, 20265.6 s
Jun 6, 20265.6 s
Jun 13, 20265.5 s
Jun 20, 20265.6 s
Jun 27, 20265.5 s
Jul 4, 20265.5 s
Jul 11, 20265.6 s
Jul 18, 20265.5 s
Jul 25, 20265.5 s
Aug 1, 20265.5 s
Aug 8, 20265.4 s
Aug 15, 20265.3 s
Aug 22, 20265.3 s
Aug 29, 20265.2 s
Sep 5, 20265.2 s
Sep 12, 20265.2 s
Sep 19, 20265.3 s
Sep 26, 20265.4 s
Oct 3, 20265.5 s
Oct 10, 20265.5 s
Oct 17, 20265.5 s
Oct 24, 20265.4 s
Oct 31, 20265.4 s
Nov 7, 20265.4 s
Real-visitor tap response (INP)75th percentile, phones
100 ms76 msMay 23Nov 787 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202695 ms
May 30, 202697 ms
Jun 6, 202695 ms
Jun 13, 202688 ms
Jun 20, 202687 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202688 ms
Jul 18, 202687 ms
Jul 25, 202683 ms
Aug 1, 202680 ms
Aug 8, 202679 ms
Aug 15, 202680 ms
Aug 22, 202680 ms
Aug 29, 202679 ms
Sep 5, 202679 ms
Sep 12, 202679 ms
Sep 19, 202680 ms
Sep 26, 202694 ms
Oct 3, 202694 ms
Oct 10, 202687 ms
Oct 17, 202686 ms
Oct 24, 202680 ms
Oct 31, 202681 ms
Nov 7, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of soloshot.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. soloshot.com at 0.6 s0.6 s
  2. soloshot.com at 1.2 s1.2 s
  3. soloshot.com at 1.8 s1.8 s
  4. soloshot.com at 2.4 s2.4 s
  5. soloshot.com at 3.0 s3.0 s
  6. soloshot.com at 3.6 s3.6 s
  7. soloshot.com at 4.2 s4.2 s
  8. soloshot.com at 4.8 s4.8 s

Speed

10 to fix48
  • Reduce unused JavaScript

    3.0 s · 519 KiB

    About 519 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 229 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (229 KiB).

  • Render-blocking requests

    1.4 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ZenDesk, Optimizely and Facebook and others), adding 9.9 MB and 1.0 s of main-thread time.

  • Improve image delivery

    150 ms · 1.2 MB

    34 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Shopify adds 54 ms

    54 ms

    Shopify costs a phone 54 ms of main-thread work and 9.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 602 ms

    602 ms

    ZenDesk costs a phone 602 ms of main-thread work and 476 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 291 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.2 s

    5.2 s

    Real visitors wait 5.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 5.3 s

    5.3 s

    Real visitors see the first content after 5.3 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 22.4 s

    22.4 s

    Your largest element takes 22.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Meet SOLOSHOT3+ THE Robot Cameraman. Our newest update to o…”.

  • Time to Interactive: 23.1 s

    23.1 s

    The page becomes fully interactive after 23.1 s. Good is under 3.8 s.

  • Speed Index: 11.4 s

    11.4 s

    Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 365 ms

    365 ms

    Scripts block taps and scrolling for 365 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 5.6 s to 5.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 95 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 14.0 MB in 314 requests

    14.0 MB

    Your homepage downloads 14.0 MB in 314 requests on a phone: media 9.0 MB (3), images 2.8 MB (65) and scripts 1.2 MB (70). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (180 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.0 g of CO₂ per visit

    3.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.96 g of CO₂e: 475.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 6281
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 35 images without alt text

    35 images have no alt text, which hurts accessibility and image search.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

1 checks passed
  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9279
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (26 characters)

    Your title is only 26 characters: “SOLOSHOT® Robot Cameraman‎”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 26 internal links, 6 external

    The homepage links to 26 pages on soloshot.com and 6 external pages.

5 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “Your personal robot cameraman. Automatically tracks, edits, and captures 4k action video - just wear or mount the Tag.”.

  • Canonical URL set

    The canonical URL is https://soloshot.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://soloshot.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,010 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://soloshot.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

6 to fix40
  • 1 linked page is broken

    Your homepage links to https://soloshot.com/products/extra-tags, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page points its canonical at the homepage

    https://soloshot.com/products/soloshot3-optic25-camera-bundle declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 1 linked page hidden from search

    https://soloshot.com/collections/soloshot3-plus is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    / and https://soloshot.com/products/soloshot3-optic25-camera-bundle all use the title “SOLOSHOT® Robot Cameraman‎”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages without a meta description

    https://soloshot.com/collections/soloshot3-plus, https://soloshot.com/collections/accessories, https://soloshot.com/pages/soloshot3-plus-support, https://soloshot.com/pages/soloshot3-support, https://soloshot.com/pages/download and https://soloshot.com/pages/contact-sales have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    https://soloshot.com/pages/referrals, https://soloshot.com/collections/soloshot3-plus, https://soloshot.com/collections/soloshot3, https://soloshot.com/collections/accessories, https://soloshot.com/pages/soloshot3-plus-support and https://soloshot.com/pages/soloshot3-support and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

1 checks passed
  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://soloshot.com/count/360c3f' because its MIME type ('text/html') is not a supported …”.

2 checks passed
  • Tap targets are thumb-sized

    5 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 574 words of copy

    The homepage carries about 574 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact/Support”, “Contact Us” and “BUY”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Segment.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Quantcast and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at soloshot.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

chimpstatic.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Segment
Hosting
Shopify

Company

Headquarters
Sacramento

Upkeep, stack, hiring and company data from programmable.info

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This review found 46 issues on soloshot.com, including 19 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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