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solza.be website review

Visit site (opens in a new tab)Reviewed 11 November 202626 issues · 75 checks

This review found 26 issues worth fixing on solza.be, 6 of them high impact, across 75 checks. The most urgent: 5,759 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.9 sMay 30Jun 272.0 s
Show as table
DateReal-visitor load time (LCP)
May 30, 20262.2 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
139 ms107 msMay 30Jun 27135 ms
Show as table
DateReal-visitor tap response (INP)
May 30, 2026111 ms
Jun 6, 2026132 ms
Jun 13, 2026135 ms
Jun 27, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of solza.be (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. solza.be at 0.5 s0.5 s
  2. solza.be at 0.9 s0.9 s
  3. solza.be at 1.4 s1.4 s
  4. solza.be at 1.9 s1.9 s
  5. solza.be at 2.3 s2.3 s
  6. solza.be at 2.8 s2.8 s
  7. solza.be at 3.3 s3.3 s
  8. solza.be at 3.8 s3.8 s

Speed

9 to fix86
  • 5,759 HTML elements

    The page has 5,759 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, loox.io and Clarity and others), adding 1.4 MB and 1.0 s of main-thread time.

  • Mobile performance score: 86

    86/100

    Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Reduce unused JavaScript

    150 ms · 396 KiB

    About 396 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 394 ms

    394 ms

    Google Tag Manager costs a phone 394 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • loox.io adds 267 ms

    267 ms

    loox.io costs a phone 267 ms of main-thread work and 27 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 96 ms

    96 ms

    Shopify costs a phone 96 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    115 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (115 KiB).

  • Reduce unused CSS

    47 KiB

    About 47 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    22 KiB

    22 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    18 KiB

    3 images could be 18 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    17 KiB

    17 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix92
  • Time to Interactive: 13.8 s

    13.8 s

    The page becomes fully interactive after 13.8 s. Good is under 3.8 s.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 242 ms

    242 ms

    Scripts block taps and scrolling for 242 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 111 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 2.5 s

    2.5 s

    Your largest element renders in 2.5 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Tot 50% onder de adviesverkoopprijs op je nieuwe vloer”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.5 MB in 360 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 360 requests on a phone: scripts 1.5 MB (106), other files 1.1 MB (193) and images 651 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (77 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    1.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 120.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9796
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 93 form fields without a label

    93 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 109 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (251 characters)

    Your meta description is 251 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 407 internal links, 5 external

    The homepage links to 407 pages on solza.be and 5 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Tot 50% onder de adviesverkoopprijs op je nieuwe vloer”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Vloerenwinkel: Vinyl vloeren, Visgraat Laminaat, Akupanel wanden”.

  • Canonical URL set

    The canonical URL is https://www.solza.be/.

  • Structured data in place

    Structured data found: BreadcrumbList, CollectionPage, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.solza.be/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,728 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.solza.be/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 4 linked pages hidden from search

    https://www.solza.be/collections/walvisgraat-pvc/plak, https://www.solza.be/collections/pvc-stroken/plak, https://www.solza.be/collections/hongaarse-punt-pvc/plak and https://www.solza.be/collections/evc-vloeren/plak are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 13 pages without an H1

    https://www.solza.be/pages/actie, https://www.solza.be/collections/plak-pvc, https://www.solza.be/collections/walvisgraat-pvc/plak, https://www.solza.be/collections/pvc-stroken/plak, https://www.solza.be/collections/landhuis-plak-pvc and https://www.solza.be/collections/pvc-visgraat and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 147 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CERT_AUTHORITY_INVALID”.

2 checks passed
  • Tap targets are thumb-sized

    41 of 41 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,568 words of copy

    The homepage carries about 1,568 words of visible text.

3 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “Onderhandel over de prijs met Bid & Buy”.

  • 43 short forms

    43 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at solza.be, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Yoast Seo · Profitmetrics · Klaviyo Email Marketing Sms · Foxkit Upsell Bundles · Analyzify Ga4 Ads Tracking · Gdpr Cookie Consent · loox.io · trustedshops.com · herokuapp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 26 issues on solza.be, including 13 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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