soulsight.com website review

About 885 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 49 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Squarespace, Google Tag Manager and sqspcdn.com and others), adding 2.9 MB and 1.3 s of main-thread time.

About 136 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

7 images could be 275 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

Squarespace costs a phone 704 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 524 ms of main-thread work and 705 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.2 s on main-thread work while loading, 985 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

squarespace-cdn.com costs a phone 0 ms of main-thread work and 832 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 101 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

12 long tasks block the main thread while loading, the longest for 213 ms. During a long task the page ignores taps.

2 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 15.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Soulsight-halo-top-branding-agency.jpg”.

The page becomes fully interactive after 18.5 s. Good is under 3.8 s.

Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 437 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.0 MB in 90 requests on a phone: scripts 1.9 MB (50), images 740 KiB (12) and stylesheets 165 KiB (11). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example Soulsight-halo-top-branding-agency.jpg at 1,500 px wide, shown at 390 px. Resized copies would save about 54 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

There are 2 <h1> headlines (“Premier CPG Branding Agency” and “We Are Built Different”). One clear main headline is easier for people and search engines.

Your meta description is 245 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (WebSite) but with 1 problem, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/69cc660bba11fa2a049…”.

The homepage links to 29 pages on soulsight.com and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.soulsight.com/home declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://www.soulsight.com/home all use the title “Soulsight | CPG Branding & Packaging Agency | Chicago”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.soulsight.com/jif-brand-redesign, https://www.soulsight.com/privacy-policy and https://www.soulsight.com/terms-and-conditions have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.soulsight.com/reel and https://www.soulsight.com/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/69cc660bba11fa2a049218ed/94/5c5a…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 298 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 9 cookies (measured from a US location before any click).

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.