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sourcetoad.com website review

Visit site (opens in a new tab)Reviewed 21 October 202631 issues · 76 checks

This review found 31 issues worth fixing on sourcetoad.com, 11 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of sourcetoad.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sourcetoad.com at 0.4 s0.4 s
  2. sourcetoad.com at 0.8 s0.8 s
  3. sourcetoad.com at 1.2 s1.2 s
  4. sourcetoad.com at 1.6 s1.6 s
  5. sourcetoad.com at 2.0 s2.0 s
  6. sourcetoad.com at 2.4 s2.4 s
  7. sourcetoad.com at 2.8 s2.8 s
  8. sourcetoad.com at 3.1 s3.1 s

Speed

11 to fix51
  • Reduce unused JavaScript

    2.1 s · 405 KiB

    About 405 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    2.0 s · 312 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (312 KiB).

  • Render-blocking requests

    1.4 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    300 ms · 494 KiB

    12 images could be 494 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Hubspot and WordPress Site Stats and others), adding 1.1 MB and 683 ms of main-thread time.

  • Google Tag Manager adds 439 ms

    439 ms

    Google Tag Manager costs a phone 439 ms of main-thread work and 492 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 85 KiB

    About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Hubspot adds 241 ms

    241 ms

    Hubspot costs a phone 241 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,744 HTML elements

    The page has 1,744 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 166 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 107 ms

    107 ms

    Your server sent the HTML in 107 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix59
  • Largest Contentful Paint: 13.6 s

    13.6 s

    Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.5 s

    14.5 s

    The page becomes fully interactive after 14.5 s. Good is under 3.8 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 289 ms

    289 ms

    Scripts block taps and scrolling for 289 ms in total while the page loads. Good is under 200 ms.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.054

    0.054

    The layout barely moves while loading (CLS 0.054, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.3 MB in 217 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 217 requests on a phone: images 1.6 MB (150), scripts 1.1 MB (39) and fonts 368 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 113.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 7990
  • Form elements must have labels (6 elements)

    Form elements must have labels: 6 elements on the page fail this check, rated critical by axe-core.

  • 23 text elements with low contrast

    23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • 22 images without alt text

    22 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (40 elements)

    All page content should be contained by landmarks: 40 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 33 links without text

    33 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8395
  • 19 links with vague text

    19 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • 143 internal links, 23 external

    The homepage links to 143 pages on sourcetoad.com and 23 external pages.

8 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Sourcetoad helps mid-sized service businesses scale with AI, automation, and custom software, without increasing headco…”.

  • One H1 headline

    Your main headline reads: “Ready to turn your vision into reality?”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “AI, Automation & Custom Software Experts | Sourcetoad”.

  • Canonical URL set

    The canonical URL is https://sourcetoad.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://sourcetoad.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://sourcetoad.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,509 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://sourcetoad.com/custom-software-development, https://sourcetoad.com/app-development, https://sourcetoad.com/ai-ml-development, https://sourcetoad.com/security-and-penetration-testing, https://sourcetoad.com/code-audits and https://sourcetoad.com/application-maintenance and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://sourcetoad.com/ai-ml-development, https://sourcetoad.com/code-audits, https://sourcetoad.com/fractional-cto, https://sourcetoad.com/aws-management-services, https://sourcetoad.com/aws-bedrock-consulting and https://sourcetoad.com/case-studies and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 6 small tap targets

    6 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 740 words of copy

    The homepage carries about 740 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get Started”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Contact Us”, “Get Started” and “learn more”.

  • Social proof on the page

    Social proof on the homepage: 28 testimonial or review blocks, 17 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sourcetoad.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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What your $25 Growth Playbook adds

This review found 31 issues on sourcetoad.com, including 17 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ranked channels, outreach sequences and content angles
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