southernbutter.com website review

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

About 162 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 740 ms faster on a phone.

3 images could be 185 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 340 ms. During a long task the page ignores taps.

8 files are served with short cache lifetimes, so returning visitors download them again (218 KiB).

8 third-party services load with your homepage (Facebook, Shopify and loox.io and others), adding 759 KiB and 179 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 7.2 s. Good is under 3.8 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 293 ms in total while the page loads. Good is under 200 ms.

4 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 images are downloaded at several times the size a phone draws them, for example SouthernButter_Oil_Jasmine_4oz_75484.jpg at 1,500 px wide, shown at 260 px. Resized copies would save about 129 KiB.

2 images further down the page (132 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

There are 2 <h1> headlines (“Southern Butter” and “Southern Butter”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 33 pages on southernbutter.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://southernbutter.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://southernbutter.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 294 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.