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souzmult.ru website review
Visit site (opens in a new tab)Reviewed 23 October 202653 issues · 87 checks
This review found 53 issues worth fixing on souzmult.ru, 23 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.0 s |
| May 9, 2026 | 4.1 s |
| May 16, 2026 | 4.2 s |
| May 23, 2026 | 4.2 s |
| May 30, 2026 | 4.4 s |
| Jun 6, 2026 | 4.3 s |
| Jun 13, 2026 | 4.5 s |
| Jun 20, 2026 | 4.7 s |
| Jun 27, 2026 | 4.9 s |
| Jul 4, 2026 | 5.0 s |
| Jul 11, 2026 | 5.0 s |
| Jul 18, 2026 | 5.0 s |
| Jul 25, 2026 | 5.0 s |
| Aug 1, 2026 | 5.2 s |
| Aug 8, 2026 | 4.9 s |
| Aug 15, 2026 | 4.7 s |
| Aug 22, 2026 | 4.6 s |
| Aug 29, 2026 | 4.5 s |
| Sep 5, 2026 | 4.5 s |
| Sep 12, 2026 | 4.6 s |
| Sep 19, 2026 | 4.8 s |
| Sep 26, 2026 | 4.8 s |
| Oct 3, 2026 | 5.1 s |
| Oct 10, 2026 | 4.9 s |
| Oct 17, 2026 | 4.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 136 ms |
| May 9, 2026 | 141 ms |
| May 16, 2026 | 146 ms |
| May 23, 2026 | 154 ms |
| May 30, 2026 | 153 ms |
| Jun 6, 2026 | 141 ms |
| Jun 13, 2026 | 140 ms |
| Jun 20, 2026 | 140 ms |
| Jun 27, 2026 | 133 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 125 ms |
| Jul 18, 2026 | 124 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 130 ms |
| Aug 29, 2026 | 134 ms |
| Sep 5, 2026 | 136 ms |
| Sep 12, 2026 | 136 ms |
| Sep 19, 2026 | 133 ms |
| Sep 26, 2026 | 130 ms |
| Oct 3, 2026 | 128 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 131 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
7.7 s · 23.2 MB252 files are served with short cache lifetimes, so returning visitors download them again (23.2 MB).
Improve image delivery
6.9 s · 12.4 MB31 images could be 12.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.9 s faster on a phone.
Reduce unused JavaScript
3.1 s · 758 KiBAbout 758 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Render-blocking requests
1.9 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 46
46/100Your mobile performance score is 46 (desktop: 33). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Font display
500 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).
Reduce unused CSS
310 ms · 101 KiBAbout 101 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 252 ms. During a long task the page ignores taps.
Yandex CDN adds 134 ms
134 msYandex CDN costs a phone 134 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 third-party services on the page
5 third-party services load with your homepage (Yandex APIs, Yandex CDN and Yandex Metrica and others), adding 807 KiB and 438 ms of main-thread time.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.5 s
6.5 sReal visitors wait 6.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 33.3 s
33.3 sYour largest element takes 33.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “”.
Time to Interactive: 35.0 s
35.0 sThe page becomes fully interactive after 35.0 s. Good is under 3.8 s.
Speed Index: 9.7 s
9.7 sVisually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 489 ms
489 msScripts block taps and scrolling for 489 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.143
0.143The layout shifts by 0.143 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 136 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.0 s to 4.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 134 ms
134 msReal visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 481 ms
481 msReal visitors wait 481 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 24.4 MB in 302 requests
24.4 MBYour homepage downloads 24.4 MB in 302 requests on a phone: images 23.0 MB (247), scripts 1.2 MB (32) and other files 95 KiB (16). Under 2 MB keeps phones on slow connections fast.
11 images over 500 KB
11 images weigh 10.3 MB together. On a phone connection a single image that size takes seconds.
19 images far larger than shown
6.9 MB19 images are downloaded at several times the size a phone draws them, for example IMG_7662_(1).png at 1,600 px wide, shown at 217 px. Resized copies would save about 6.9 MB.
27 images in older formats
27 images (13.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
21 images below the first screen load straight away
21 images further down the page (11.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 6.9 g of CO₂ per visit
6.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.92 g of CO₂e: 830.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Images must have alternative text (79 elements)
Images must have alternative text: 79 elements on the page fail this check, rated critical by axe-core.
29 buttons without a name
29 buttons have no accessible name, so screen readers announce just “button”.
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (113 elements)
All page content should be contained by landmarks: 113 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
1 checks passed
33 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No XML sitemap
No XML sitemap at https://souzmult.ru/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at souzmult.ru/robots.txt, the first file search crawlers ask for.
5 internal links, 9 external
The homepage links to 5 pages on souzmult.ru and 9 external pages.
3 checks passed
Meta description: 103 characters
Your meta description is 103 characters: “Посмотреть мультфильмы, сыграть в игры и узнать последние новости Союзмультфильма на официальном сайте.”.
Title: 57 characters
Your title is a healthy 57 characters: “Союзмультфильм | Мультфильмы, новые серии, игры и новости”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://souzmult.ru/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Other pages
4 pages share a title
/, https://souzmult.ru/vacancy, https://souzmult.ru/contacts and https://souzmult.ru/compliance all use the title “Союзмультфильм | Мультфильмы, новые серии, игры и новости”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages share a meta description
https://souzmult.ru/vacancy, https://souzmult.ru/contacts and https://souzmult.ru/compliance use the same meta description. A description written for each page earns more clicks.
3 pages without an H1
https://souzmult.ru/vacancy, https://souzmult.ru/contacts and https://souzmult.ru/compliance have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://souzmult.ru/vacancy, https://souzmult.ru/contacts and https://souzmult.ru/compliance have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
3 internal pages checked
We fetched 3 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 3 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 3 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
31 small tap targets
31 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Connecting to 'https://mc.yandex.com/watch/49159504?wmode=7&page-url=https%3A%2F%2Fsouzmult.ru%2F&charset=utf-8&uah=chm…”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 73 words
The homepage has only about 73 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Yandex Metrica (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at souzmult.ru, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
Company
- Founded
- 1936
- Headquarters
- Moscow
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 53 issues on souzmult.ru, including 19 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.