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spanco.com website review

Visit site (opens in a new tab)Reviewed 24 October 202639 issues · 86 checks

This review found 39 issues worth fixing on spanco.com, 19 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.3 sMay 2Oct 172.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.6 s
May 9, 20262.5 s
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.6 s
Jul 18, 20262.4 s
Jul 25, 20262.5 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.7 s
Aug 22, 20262.6 s
Aug 29, 20262.7 s
Sep 5, 20262.6 s
Sep 12, 20262.7 s
Sep 19, 20262.5 s
Sep 26, 20262.4 s
Oct 3, 20262.5 s
Oct 10, 20262.3 s
Oct 17, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
108 ms83 msMay 2Oct 1788 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026101 ms
May 9, 202696 ms
May 16, 2026100 ms
May 23, 202699 ms
May 30, 202697 ms
Jun 6, 202697 ms
Jun 13, 202696 ms
Jun 20, 202694 ms
Jun 27, 202687 ms
Jul 4, 202688 ms
Jul 11, 202687 ms
Jul 18, 202695 ms
Jul 25, 202697 ms
Aug 1, 202698 ms
Aug 8, 2026104 ms
Aug 15, 2026105 ms
Aug 22, 2026104 ms
Aug 29, 2026102 ms
Sep 5, 202694 ms
Sep 12, 202697 ms
Sep 19, 202692 ms
Sep 26, 202691 ms
Oct 3, 202688 ms
Oct 10, 202686 ms
Oct 17, 202688 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of spanco.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. spanco.com at 0.4 s0.4 s
  2. spanco.com at 0.8 s0.8 s
  3. spanco.com at 1.1 s1.1 s
  4. spanco.com at 1.5 s1.5 s
  5. spanco.com at 1.9 s1.9 s
  6. spanco.com at 2.3 s2.3 s
  7. spanco.com at 2.6 s2.6 s
  8. spanco.com at 3.0 s3.0 s

Speed

9 to fix48
  • Reduce unused JavaScript

    6.5 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.5 s faster on a phone.

  • Render-blocking requests

    4.7 s

    37 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48 (desktop: 64). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused CSS

    900 ms · 198 KiB

    About 198 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Bing Ads and others), adding 1.7 MB and 885 ms of main-thread time.

  • Google Tag Manager adds 394 ms

    394 ms

    Google Tag Manager costs a phone 394 ms of main-thread work and 766 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    350 ms · 35 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (35 KiB).

  • Google CDN adds 298 ms

    298 ms

    Google CDN costs a phone 298 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 196 ms. During a long task the page ignores taps.

  • Improve image delivery

    150 ms · 20 KiB

    2 images could be 20 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 12.5 s

    12.5 s

    The first text or image appears after 12.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 20.7 s

    20.7 s

    Your largest element takes 20.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “When you need dependable lifting equipment to move and secu…”.

  • Time to Interactive: 21.0 s

    21.0 s

    The page becomes fully interactive after 21.0 s. Good is under 3.8 s.

  • Speed Index: 12.5 s

    12.5 s

    Visually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 339 ms

    339 ms

    Scripts block taps and scrolling for 339 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 89 ms

    89 ms

    Real visitors wait 89 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 101 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 96 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 96 requests on a phone: scripts 2.2 MB (48), images 495 KiB (7) and fonts 384 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.05 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7887
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 40 text elements with low contrast

    40 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    6 links inside paragraphs rely on colour alone to stand out.

  • Elements must only use permitted ARIA attributes (5 elements)

    Elements must only use permitted ARIA attributes: 5 elements on the page fail this check, rated serious by axe-core.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8590
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 86 internal links, 11 external

    The homepage links to 86 pages on spanco.com and 11 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Spanco is your trusted source for high-quality material handling solutions. Explore our products and services today for…”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “Spanco Material Handling Solutions”.

  • Canonical URL set

    The canonical URL is https://www.spanco.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.spanco.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.spanco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (798 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 2 pages without a meta description

    https://www.spanco.com/es and https://www.spanco.com/products have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.spanco.com/es, whose canonical is https://www.spanco.com/es/casa. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.spanco.com/es has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=13011232&tm=gtm002&Ver=2&mid=688c7c97-e555-4eca-9c10-0d986195641f&bo=1&sid=1a058fa0cf5911f1941fc3c0f1aa0bf6&vid=1a05ab90cf5911f1815b512342d7d0d5&vids=1&msclkid=N&pi=91.

  • 7 small tap targets

    7 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 676 words of copy

    The homepage carries about 676 words of visible text.

5 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “How to Buy”, “Contact” and “Subscribe”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spanco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on spanco.com, including 17 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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