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spapparel.com website review

Visit site (opens in a new tab)Reviewed 20 October 202640 issues · 89 checks

This review found 40 issues worth fixing on spapparel.com, 10 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.1 sMay 2Oct 171.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.3 s
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.3 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.4 s
Aug 15, 20261.3 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.3 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
92 ms73 msMay 2Oct 1776 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202681 ms
May 9, 202682 ms
May 16, 202680 ms
May 23, 202678 ms
May 30, 202675 ms
Jun 6, 202677 ms
Jun 13, 202679 ms
Jun 20, 202688 ms
Jun 27, 202690 ms
Oct 3, 202678 ms
Oct 17, 202676 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of spapparel.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. spapparel.com at 0.4 s0.4 s
  2. spapparel.com at 0.8 s0.8 s
  3. spapparel.com at 1.1 s1.1 s
  4. spapparel.com at 1.5 s1.5 s
  5. spapparel.com at 1.9 s1.9 s
  6. spapparel.com at 2.3 s2.3 s
  7. spapparel.com at 2.6 s2.6 s
  8. spapparel.com at 3.0 s3.0 s

Speed

9 to fix69
  • Improve image delivery

    5.2 s · 1.7 MB

    10 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.2 s faster on a phone.

  • Render-blocking requests

    1.1 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Reduce unused JavaScript

    610 ms · 701 KiB

    About 701 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69 (desktop: 83). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, jwwb.nl and tidio.co and others), adding 3.9 MB and 443 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 133 KiB

    About 133 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • YouTube adds 311 ms

    311 ms

    YouTube costs a phone 311 ms of main-thread work and 965 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • jwwb.nl adds 67 ms

    67 ms

    jwwb.nl costs a phone 67 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tidio.co adds 54 ms

    54 ms

    tidio.co costs a phone 54 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 42 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (42 KiB).

  • Legacy JavaScript

    150 ms · 11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 79 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 628 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 11.4 s

    11.4 s

    Your largest element takes 11.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.2 s

    16.2 s

    The page becomes fully interactive after 16.2 s. Good is under 3.8 s.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 81 ms to 76 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 24 ms

    24 ms

    Scripts block the page for only 24 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix53
  • 1 image over 500 KB

    icxgxlsxu5sc5nkcs2wz1-standard-215xhl.png weighs 867 KiB. On a phone connection a single image that size takes seconds.

  • Page weight: 4.0 MB in 79 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 79 requests on a phone: images 2.1 MB (35), scripts 1.4 MB (17) and fonts 245 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    icxgxlsxu5sc5nkcs2wz1-standard-215xhl.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    64 KiB

    1 image is downloaded at several times the size a phone draws it, for example icxgxlsxu5sc5nkcs2wz1-standard-215xhl.png at 1,216 px wide, shown at 390 px. Resized copies would save about 64 KiB.

  • About 1.1 g of CO₂ per visit

    1.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

8 to fixGoogle 7888
  • Images must have alternative text (5 elements)

    Images must have alternative text: 5 elements on the page fail this check, rated critical by axe-core.

  • ARIA commands must have an accessible name (14 elements)

    ARIA commands must have an accessible name: 14 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8586
  • Title is short (15 characters)

    Your title is only 15 characters: “Home SP Apparel”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 H1 headlines

    There are 3 <h1> headlines (“SP Apparel”, “Choose your uniform” and “Featured stock products”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 57 internal links, 15 external

    The homepage links to 57 pages on spapparel.com and 15 external pages.

6 checks passed
  • Meta description: 89 characters

    Your meta description is 89 characters: “We dress the pros. Fanatics, Bauer, CCM, Nike, NHL, PWHL, IIHF, Olympics, NCAA, CHL, AHL.”.

  • Canonical URL set

    The canonical URL is https://www.spapparel.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.spapparel.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.spapparel.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (218 words), so crawlers that don't run JavaScript still read it.

Other pages

6 to fix69
  • 1 linked page hidden from search

    https://www.spapparel.com/wishlist is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    https://www.spapparel.com/volley-ball and https://www.spapparel.com/volleyball all use the title “Volleyball | SP Apparel”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    https://www.spapparel.com/catalogs/sizing-chart-1, https://www.spapparel.com/catalogs/sizing-chart-1/baseball-2, https://www.spapparel.com/catalogs/sizing-chart-1/dek-hockey-2, https://www.spapparel.com/catalogs/sizing-chart-1/volleyball-1 and https://www.spapparel.com/wishlist have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.spapparel.com/volley-ball and https://www.spapparel.com/volleyball use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.spapparel.com/volley-ball, whose canonical is https://www.spapparel.com/volleyball. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 10 pages without an H1

    https://www.spapparel.com/shop, https://www.spapparel.com/catalogs, https://www.spapparel.com/catalogs/sizing-chart-1/baseball-2, https://www.spapparel.com/catalogs/sizing-chart-1/dek-hockey-2, https://www.spapparel.com/catalogs/sizing-chart-1/volleyball-1 and https://www.spapparel.com/about and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 13 pages with very little text

    https://www.spapparel.com/shop, https://www.spapparel.com/catalogs, https://www.spapparel.com/catalogs/sizing-chart-1, https://www.spapparel.com/catalogs/sizing-chart-1/baseball-2, https://www.spapparel.com/catalogs/sizing-chart-1/dek-hockey-2 and https://www.spapparel.com/catalogs/sizing-chart-1/volleyball-1 and 7 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 6991
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of null (reading 'addEventListener')”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    15 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Only about 191 words

    The homepage has only about 191 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop”, “Contact” and “Shop Now”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 1 trust badge.

  • Analytics in place

    Analytics detected: Plausible.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spapparel.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Plausible

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on spapparel.com, including 14 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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