sparkpaws.ch website review

About 449 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

20 files are served with short cache lifetimes, so returning visitors download them again (376 KiB).

A phone's processor spends 4.1 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, alia-prod.com and loox.io and others), adding 1.0 MB and 1.3 s of main-thread time.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 833 ms of main-thread work and 411 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 2,611 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

7 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Your largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Gingerbread Man PJ||size:L”.

The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 170 ms to 227 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

9 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.9 MB in 303 requests on a phone: scripts 1.3 MB (90), other files 849 KiB (126) and images 373 KiB (74). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

82 elements hidden from screen readers can still receive keyboard focus.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Your title is 67 characters, so Google will cut it off around 60: “Spark Paws: Hundebekleidung, Zubehör, Geschirre & mehr – SPARK PAWS”.

Your meta description is 186 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 135 pages on sparkpaws.ch and 14 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.sparkpaws.ch/collections/summer-23, https://www.sparkpaws.ch/collections/shop-all-2, https://www.sparkpaws.ch/collections/dog-rainncoat, https://www.sparkpaws.ch/collections/dog-coats-jackets, https://www.sparkpaws.ch/collections/dog-pajama-onesies and https://www.sparkpaws.ch/collections/dog-tee-shirt and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.sparkpaws.ch/collections/comfort-control-no-pull-dog-harness/Comfort-Control+Grab-&-Go+Aerothin, whose canonical is https://www.sparkpaws.ch/collections/comfort-control-no-pull-dog-harness. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.sparkpaws.ch/collections/summer-23, https://www.sparkpaws.ch/collections/shop-all-2, https://www.sparkpaws.ch/collections/dog-sweaters-hoodies, https://www.sparkpaws.ch/collections/dog-coats-jackets, https://www.sparkpaws.ch/collections/dog-pajama-onesies and https://www.sparkpaws.ch/collections/matching-human-and-dog-clothes and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.sparkpaws.ch/collections/dog-hats-accessories and https://www.sparkpaws.ch/collections/dog-tee-shirt have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://www.sparkpaws.ch/collections/comfort-control-no-pull-dog-harness/Comfort-Control+Grab-&-Go+Aerothin and https://www.sparkpaws.ch/collections/tactical-dog-collars/Tactical-Collar+Martingale-Collar-and-Sets took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

24 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'classList')”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 217 words of visible text; thin pages give Google and first-time buyers little to go on.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Klaviyo, Meta Pixel and Microsoft Ads and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 32 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.