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specialtouchhomecare.com website review

Visit site (opens in a new tab)Reviewed 3 November 202636 issues · 90 checks

This review found 36 issues worth fixing on specialtouchhomecare.com, 13 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.8 s3.8 sJun 13Oct 314.4 s
Show as table
DateReal-visitor load time (LCP)
Jun 13, 20264.2 s
Jul 18, 20264.6 s
Aug 15, 20264.2 s
Aug 22, 20264.0 s
Aug 29, 20263.9 s
Sep 5, 20264.0 s
Sep 12, 20264.1 s
Sep 19, 20264.1 s
Sep 26, 20264.2 s
Oct 3, 20264.2 s
Oct 10, 20264.4 s
Oct 17, 20264.5 s
Oct 24, 20264.4 s
Oct 31, 20264.4 s
Real-visitor tap response (INP)75th percentile, phones
218 ms158 msAug 15Oct 31181 ms
Show as table
DateReal-visitor tap response (INP)
Aug 15, 2026211 ms
Aug 22, 2026187 ms
Aug 29, 2026175 ms
Sep 5, 2026177 ms
Sep 12, 2026169 ms
Sep 19, 2026175 ms
Sep 26, 2026179 ms
Oct 3, 2026174 ms
Oct 10, 2026190 ms
Oct 17, 2026170 ms
Oct 24, 2026165 ms
Oct 31, 2026181 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of specialtouchhomecare.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. specialtouchhomecare.com at 0.4 s0.4 s
  2. specialtouchhomecare.com at 0.8 s0.8 s
  3. specialtouchhomecare.com at 1.1 s1.1 s
  4. specialtouchhomecare.com at 1.5 s1.5 s
  5. specialtouchhomecare.com at 1.9 s1.9 s
  6. specialtouchhomecare.com at 2.3 s2.3 s
  7. specialtouchhomecare.com at 2.6 s2.6 s
  8. specialtouchhomecare.com at 3.0 s3.0 s

Speed

12 to fix44
  • Render-blocking requests

    1.7 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Google Tag Manager and others), adding 2.6 MB and 1.2 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    20 ms · 668 KiB

    About 668 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

  • Use efficient cache lifetimes

    571 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (571 KiB).

  • Other Google APIs/SDKs adds 337 ms

    337 ms

    Other Google APIs/SDKs costs a phone 337 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 353 ms

    353 ms

    Google CDN costs a phone 353 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 364 ms. During a long task the page ignores taps.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 218 ms

    218 ms

    Google Tag Manager costs a phone 218 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,702 HTML elements

    The page has 1,702 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 27 KiB

    2 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    16 KiB

    16 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.4 s

    4.4 s

    Real visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.9 s

    3.9 s

    Real visitors see the first content after 3.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 10.4 s

    10.4 s

    Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Reliable In-Home Care for Seniors & People with Disabilitie…”.

  • Time to Interactive: 27.4 s

    27.4 s

    The page becomes fully interactive after 27.4 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 715 ms

    715 ms

    Scripts block taps and scrolling for 715 ms in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.2 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 181 ms

    181 ms

    Real visitors wait 181 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 211 ms to 181 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 5.7 MB in 112 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 112 requests on a phone: scripts 2.7 MB (49), images 1.4 MB (25) and stylesheets 642 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • 6 images below the first screen load straight away

    6 images further down the page (501 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9293
  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 60 internal links, 16 external

    The homepage links to 60 pages on specialtouchhomecare.com and 16 external pages.

8 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Home care services across NYC and Westchester for 40+ years, with certified Personal Care Aides and Home Health Aides h…”.

  • One H1 headline

    Your main headline reads: “Reliable In-Home Care for Seniors & People with Disabilities”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Home Care Services in NYC & Westchester | Special Touch”.

  • Canonical URL set

    The canonical URL is https://www.specialtouch.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.specialtouch.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.specialtouch.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,164 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 4 pages slow to respond

    https://www.specialtouch.com/home-care-services, https://www.specialtouch.com/locations, https://www.specialtouch.com/locations/bronx-new-york and https://www.specialtouch.com/locations/brooklyn-ny-coney-island-avenue took over 3 s to send their HTML from our server.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 small tap targets

    3 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 14-field form

    Your longest form asks for 14 fields (10 required). Every extra field lowers completion.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,381 words of copy

    The homepage carries about 1,381 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Talk to a Care Specialist” and “Call – (718) 627-1122”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Contact”, “Call (718) 627-1122” and “Apply HereFor PCA or HHA Job”.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks, a star rating, 20 trust badges and “0 K+ Patients”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 7 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at specialtouchhomecare.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
9 open roles
Teams
Office (6), Nursing (2)
Job board
breezy

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on specialtouchhomecare.com, including 23 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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