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specialtouchhomecare.com website review
Visit site (opens in a new tab)Reviewed 3 November 202636 issues · 90 checks
This review found 36 issues worth fixing on specialtouchhomecare.com, 13 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 13, 2026 | 4.2 s |
| Jul 18, 2026 | 4.6 s |
| Aug 15, 2026 | 4.2 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 3.9 s |
| Sep 5, 2026 | 4.0 s |
| Sep 12, 2026 | 4.1 s |
| Sep 19, 2026 | 4.1 s |
| Sep 26, 2026 | 4.2 s |
| Oct 3, 2026 | 4.2 s |
| Oct 10, 2026 | 4.4 s |
| Oct 17, 2026 | 4.5 s |
| Oct 24, 2026 | 4.4 s |
| Oct 31, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Aug 15, 2026 | 211 ms |
| Aug 22, 2026 | 187 ms |
| Aug 29, 2026 | 175 ms |
| Sep 5, 2026 | 177 ms |
| Sep 12, 2026 | 169 ms |
| Sep 19, 2026 | 175 ms |
| Sep 26, 2026 | 179 ms |
| Oct 3, 2026 | 174 ms |
| Oct 10, 2026 | 190 ms |
| Oct 17, 2026 | 170 ms |
| Oct 24, 2026 | 165 ms |
| Oct 31, 2026 | 181 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.7 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Google Tag Manager and others), adding 2.6 MB and 1.2 s of main-thread time.
Reduce unused JavaScript
150 ms · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
20 ms · 668 KiBAbout 668 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.
Use efficient cache lifetimes
571 KiB9 files are served with short cache lifetimes, so returning visitors download them again (571 KiB).
Other Google APIs/SDKs adds 337 ms
337 msOther Google APIs/SDKs costs a phone 337 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 353 ms
353 msGoogle CDN costs a phone 353 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 364 ms. During a long task the page ignores taps.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 218 ms
218 msGoogle Tag Manager costs a phone 218 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,702 HTML elements
The page has 1,702 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 27 KiB2 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
16 KiB16 KiB could be saved by minifying CSS.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.9 s
3.9 sReal visitors see the first content after 3.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.0 s
3.0 sReal visitors wait 3.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 10.4 s
10.4 sYour largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Reliable In-Home Care for Seniors & People with Disabilitie…”.
Time to Interactive: 27.4 s
27.4 sThe page becomes fully interactive after 27.4 s. Good is under 3.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 715 ms
715 msScripts block taps and scrolling for 715 ms in total while the page loads. Good is under 200 ms.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.2 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 181 ms
181 msReal visitors wait 181 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 211 ms to 181 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.008
0.008The layout barely moves while loading (CLS 0.008, good is under 0.1).
Images and page weight
Page weight: 5.7 MB in 112 requests
5.7 MBYour homepage downloads 5.7 MB in 112 requests on a phone: scripts 2.7 MB (49), images 1.4 MB (25) and stylesheets 642 KiB (16). Under 2 MB keeps phones on slow connections fast.
6 images below the first screen load straight away
6 images further down the page (501 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
60 internal links, 16 external
The homepage links to 60 pages on specialtouchhomecare.com and 16 external pages.
8 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Home care services across NYC and Westchester for 40+ years, with certified Personal Care Aides and Home Health Aides h…”.
One H1 headline
Your main headline reads: “Reliable In-Home Care for Seniors & People with Disabilities”.
Title: 55 characters
Your title is a healthy 55 characters: “Home Care Services in NYC & Westchester | Special Touch”.
Canonical URL set
The canonical URL is https://www.specialtouch.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.specialtouch.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://www.specialtouch.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,164 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages slow to respond
https://www.specialtouch.com/home-care-services, https://www.specialtouch.com/locations, https://www.specialtouch.com/locations/bronx-new-york and https://www.specialtouch.com/locations/brooklyn-ny-coney-island-avenue took over 3 s to send their HTML from our server.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
7 checks passed
Linked pages load
All 12 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
A 14-field form
Your longest form asks for 14 fields (10 required). Every extra field lowers completion.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,381 words of copy
The homepage carries about 1,381 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Talk to a Care Specialist” and “Call – (718) 627-1122”.
19 calls to action
The homepage has 19 calls to action, for example “Contact”, “Call (718) 627-1122” and “Apply HereFor PCA or HHA Job”.
Social proof on the page
Social proof on the homepage: 5 testimonial or review blocks, a star rating, 20 trust badges and “0 K+ Patients”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 7 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at specialtouchhomecare.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Hiring
- Hiring
- 9 open roles
- Teams
- Office (6), Nursing (2)
- Job board
- breezy
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on specialtouchhomecare.com, including 23 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.