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speedswabs.com website review

Visit site (opens in a new tab)Reviewed 13 November 202625 issues · 70 checks

This review found 25 issues worth fixing on speedswabs.com, 5 of them high impact, across 70 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of speedswabs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. speedswabs.com at 0.4 s0.4 s
  2. speedswabs.com at 0.8 s0.8 s
  3. speedswabs.com at 1.1 s1.1 s
  4. speedswabs.com at 1.5 s1.5 s
  5. speedswabs.com at 1.9 s1.9 s
  6. speedswabs.com at 2.3 s2.3 s
  7. speedswabs.com at 2.6 s2.6 s
  8. speedswabs.com at 3.0 s3.0 s

Speed

8 to fix66
  • Reduce unused JavaScript

    3.2 s · 573 KiB

    About 573 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and jotfor.ms and others), adding 1.8 MB and 656 ms of main-thread time.

  • Render-blocking requests

    750 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Use efficient cache lifetimes

    450 ms · 254 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (254 KiB).

  • Reduce unused CSS

    450 ms · 87 KiB

    About 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 406 ms

    406 ms

    Google Tag Manager costs a phone 406 ms of main-thread work and 719 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • jotfor.ms adds 59 ms

    59 ms

    jotfor.ms costs a phone 59 ms of main-thread work and 775 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 176 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 872 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix60
  • Largest Contentful Paint: 16.1 s

    16.1 s

    Your largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Experience the speed of SpeedSwabs with the SpeedSwab 6A sh…”.

  • Time to Interactive: 16.1 s

    16.1 s

    The page becomes fully interactive after 16.1 s. Good is under 3.8 s.

  • Total Blocking Time: 288 ms

    288 ms

    Scripts block taps and scrolling for 288 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.9 MB in 251 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 251 requests on a phone: scripts 1.4 MB (59), other files 885 KiB (152) and fonts 464 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 100.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9287
  • Meta description is long (211 characters)

    Your meta description is 211 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 21 internal links, 1 external

    The homepage links to 21 pages on speedswabs.com and 1 external page.

6 checks passed
  • Title: 58 characters

    Your title is a healthy 58 characters: “SpeedSwabs - Simple to Use, Extremely Accurate, Ultra-Fast”.

  • Canonical URL set

    The canonical URL is https://speedswabs.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://speedswabs.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (282 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://speedswabs.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 3 linked pages are broken

    Your homepage links to https://speedswabs.com/pages/shop, https://speedswabs.com/pages/privacypolicy and https://speedswabs.com/pages/shippingpolicy, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 1 page without a meta description

    https://speedswabs.com/pages/landing-page-nov-29-10-28-22 has no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://speedswabs.com/pages/features, https://speedswabs.com/pages/landing-page-nov-29-10-28-22, https://speedswabs.com/pages/terms-of-service and https://speedswabs.com/pages/contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://speedswabs.com/pages/contact-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “SearchForm is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 261 words of copy

    The homepage carries about 261 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy Now”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Buy Now”, “Get a Brochure” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 6 of them by other companies (measured from a US location before any click).

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at speedswabs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gempages Builder · Gempages Cro

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2024.

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 25 issues on speedswabs.com, including 13 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
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