spelldesigns.com website review

The page goes through 1 redirect before it starts loading, costing about 4.8 s. Link and advertise the final URL directly.

Your mobile performance score is 37 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 9.3 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 606 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 327 ms. During a long task the page ignores taps.

5 third-party services load with your homepage (addons.business, config-security.com and Shopify and others), adding 263 KiB and 77 ms of main-thread time.

About 11 KiB of CSS is downloaded but never applied on this page.

Desktop scores 65 but mobile only 37. A gap that wide usually means heavy scripts and images that hit phones hardest.

Your largest element takes 11.8 s to render on a phone. Google's threshold for “good” is 2.5 s.

The page becomes fully interactive after 24.0 s. Good is under 3.8 s.

The first text or image appears after 6.7 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 912 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 5.8 MB in 494 requests on a phone: scripts 2.3 MB (281), images 2.2 MB (59) and other files 967 KiB (129). Under 2 MB keeps phones on slow connections fast.

1 image (47 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 198.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must be contained by particular parents: 30 elements on the page fail this check, rated critical by axe-core.

18 buttons have no accessible name, so screen readers announce just “button”.

3 tap targets are too small or too close together to hit reliably with a finger.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

127 form fields have no label, so screen readers announce an empty box and autofill guesses.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

21 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 12 elements on the page fail this check, rated minor by axe-core.

Your canonical URL points to aus.spell.co, not spelldesigns.com, so Google may credit that host instead.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your <h1> is empty.

The homepage links to 169 pages on spelldesigns.com and 17 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/pages/returns and /collections/gift-cards have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.

120 of 155 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Not found product id”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 581 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 5 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.