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spetools.com website review
Visit site (opens in a new tab)Reviewed 6 November 202639 issues · 86 checks
This review found 39 issues worth fixing on spetools.com, 15 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #46,929 of 92,898 reviewed websitesbeats 44%
- #29,015 of 49,476 online storesbeats 36%
- #27,571 of 44,642 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 134 ms |
| May 23, 2026 | 132 ms |
| May 30, 2026 | 136 ms |
| Jun 6, 2026 | 141 ms |
| Jun 13, 2026 | 142 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 144 ms |
| Jul 11, 2026 | 145 ms |
| Jul 18, 2026 | 147 ms |
| Jul 25, 2026 | 150 ms |
| Aug 1, 2026 | 151 ms |
| Aug 8, 2026 | 153 ms |
| Aug 15, 2026 | 153 ms |
| Aug 22, 2026 | 153 ms |
| Aug 29, 2026 | 150 ms |
| Sep 5, 2026 | 147 ms |
| Sep 12, 2026 | 151 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 156 ms |
| Oct 3, 2026 | 160 ms |
| Oct 10, 2026 | 162 ms |
| Oct 17, 2026 | 159 ms |
| Oct 24, 2026 | 160 ms |
| Oct 31, 2026 | 158 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.5 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Render-blocking requests
1.1 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.2 s
A phone's processor spends 7.2 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,457 HTML elements
The page has 3,457 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Google CDN and others), adding 2.7 MB and 1.2 s of main-thread time.
Shopify adds 418 ms
418 msShopify costs a phone 418 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 284 KiB9 images could be 284 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 350 ms
350 msGoogle Tag Manager costs a phone 350 ms of main-thread work and 530 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 54 KiBAbout 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google CDN adds 170 ms
170 msGoogle CDN costs a phone 170 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
117 KiB15 files are served with short cache lifetimes, so returning visitors download them again (117 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 19.8 s
19.8 sYour largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 22.3 s
22.3 sThe page becomes fully interactive after 22.3 s. Good is under 3.8 s.
Speed Index: 9.4 s
9.4 sVisually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 629 ms
629 msScripts block taps and scrolling for 629 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 134 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 141 ms
141 msReal visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 792 ms
792 msReal visitors wait 792 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image over 500 KB
FlowingLightTable_2_54c3509d-987d-4e89-8f1c-f2580a4ff150.gif weighs 7.6 MB. On a phone connection a single image that size takes seconds.
Page weight: 6.6 MB in 514 requests
6.6 MBYour homepage downloads 6.6 MB in 514 requests on a phone: images 2.8 MB (99), scripts 2.4 MB (193) and other files 1.0 MB (176). Under 2 MB keeps phones on slow connections fast.
8 images in older formats
8 images (8.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.9 g of CO₂ per visit
1.88 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.88 g of CO₂e: 225.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
100 links without text
100 visible links have no text or label, so screen readers cannot say where they go.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 318 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “SpeTool – Innovative Woodworking Tools for Precision & Clean Results”.
Meta description is long (196 characters)
Your meta description is 196 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
286 internal links, 12 external
The homepage links to 286 pages on spetools.com and 12 external pages.
6 checks passed
One H1 headline
Your main headline reads: “SpeTool”.
Canonical URL set
The canonical URL is https://spetools.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://spetools.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,495 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://spetools.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://spetools.com/pages/wishlist has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages slow to respond
https://spetools.com/collections/carving-cnc-2d-and-3d-carve-router-bits, https://spetools.com/collections/aluminum-end-mill and https://spetools.com/collections/spetool-bowl-tray-router-bits took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
14 small tap targets
14 of 68 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 579 words of copy
The homepage carries about 579 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP BEST SELLERS”.
8 calls to action
The homepage has 8 calls to action, for example “SHOP”, “LEARN MORE” and “Start shopping”.
25 short forms
25 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 27 testimonial or review blocks, a star rating, 1 trust badge and “100,000+ Users”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spetools.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Xcotton Guard · Inbox · Judge Me Reviews · Forms · goaffpro.com · amazonaws.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on spetools.com, including 19 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.