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spiral-de.com website review

Visit site (opens in a new tab)Reviewed 8 November 202647 issues · 99 checks

This review found 47 issues worth fixing on spiral-de.com, 17 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.7 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20262.0 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20262.0 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
340 ms234 msMay 16Oct 31321 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026246 ms
May 23, 2026249 ms
May 30, 2026251 ms
Jun 6, 2026263 ms
Jun 13, 2026274 ms
Jun 20, 2026278 ms
Jun 27, 2026281 ms
Jul 4, 2026277 ms
Jul 11, 2026271 ms
Jul 18, 2026272 ms
Jul 25, 2026275 ms
Aug 1, 2026279 ms
Aug 8, 2026286 ms
Aug 15, 2026288 ms
Aug 22, 2026297 ms
Aug 29, 2026304 ms
Sep 5, 2026313 ms
Sep 12, 2026319 ms
Sep 19, 2026312 ms
Sep 26, 2026316 ms
Oct 3, 2026315 ms
Oct 10, 2026322 ms
Oct 17, 2026328 ms
Oct 24, 2026323 ms
Oct 31, 2026321 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of spiral-de.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. spiral-de.com at 2.0 s2.0 s
  2. spiral-de.com at 4.0 s4.0 s
  3. spiral-de.com at 6.0 s6.0 s
  4. spiral-de.com at 7.9 s7.9 s
  5. spiral-de.com at 9.9 s9.9 s
  6. spiral-de.com at 11.9 s11.9 s
  7. spiral-de.com at 13.9 s13.9 s
  8. spiral-de.com at 15.9 s15.9 s

Speed

15 to fix19
  • Reduce unused JavaScript

    9.0 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 9.0 s faster on a phone.

  • Use efficient cache lifetimes

    2.0 s · 434 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (434 KiB).

  • Main-thread work: 12.7 s

    A phone's processor spends 12.7 s on main-thread work while loading, 5.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.3 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 19

    19/100

    Your mobile performance score is 19. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,994 HTML elements

    The page has 3,994 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and rebuyengine.com and others), adding 4.5 MB and 2.3 s of main-thread time.

  • Improve image delivery

    950 ms · 650 KiB

    21 images could be 650 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

  • Google Tag Manager adds 696 ms

    696 ms

    Google Tag Manager costs a phone 696 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 386 ms

    386 ms

    rebuyengine.com costs a phone 386 ms of main-thread work and 703 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 427 ms

    427 ms

    Clarity costs a phone 427 ms of main-thread work and 33 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 74 KiB

    Polyfills for old browsers add 74 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Shopify adds 229 ms

    229 ms

    Shopify costs a phone 229 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 349 ms. During a long task the page ignores taps.

  • Facebook adds 253 ms

    253 ms

    Facebook costs a phone 253 ms of main-thread work and 263 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Duplicated JavaScript

    8 KiB

    8 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 68 ms

    68 ms

    Your server sent the HTML in 68 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 51.5 s

    51.5 s

    Your largest element takes 51.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “​ NOT EVERYONE SEES THIS OFFER Join our mailing list to unl…”.

  • Speed Index: 15.6 s

    15.6 s

    Visually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 51.8 s

    51.8 s

    The page becomes fully interactive after 51.8 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.555

    0.555

    The layout shifts by 0.555 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 316 ms

    316 ms

    Real visitors wait 316 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.25

    0.25

    For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 246 ms to 321 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 288 ms

    288 ms

    Real visitors wait 288 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

Images and page weight

3 to fix55
  • Page weight: 8.9 MB in 654 requests

    8.9 MB

    Your homepage downloads 8.9 MB in 654 requests on a phone: scripts 3.9 MB (202), images 2.7 MB (58) and other files 1.6 MB (317). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    spiral-Artboard_1.svg weighs 569 KiB. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    spiral-header-texture-bg.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images below the first screen load straight away

    5 images further down the page (152 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (42 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.5 g of CO₂ per visit

    2.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.51 g of CO₂e: 301.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9494
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 69 images in the HTML carry an alt attribute.

  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 5 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 2 problems

    Structured data found (Organization, Product, Store and WebSite) but with 2 problems, for example “Organization: missing name”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 425 internal links, 20 external

    The homepage links to 425 pages on spiral-de.com and 20 external pages.

6 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Spiral Direct’s range of men’s alternative clothing includes t-shirts, hoods, long-sleeved t-shirts and jackets. Gothic…”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Gothic & Alternative Clothing & Accessories Brand – Spiral Direct”.

  • Canonical URL set

    The canonical URL is https://spiraldirect.com/en-us.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://spiraldirect.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,423 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://spiraldirect.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix76
  • 2 pages share a title

    https://spiraldirect.com/en-us?shpxid=1f57718d-9b65-49da-b18f-9330f409950d and / all use the title “Gothic & Alternative Clothing & Accessories Brand – Spiral Direct”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages without a meta description

    https://spiraldirect.com/en-us/pages/customer-support, https://spiraldirect.com/en-us/pages/wholesale, https://spiraldirect.com/en-us/pages/shop-by-interest, https://spiraldirect.com/en-us/pages/hair-dye, https://spiraldirect.com/en-us/collections/rocksax-products and https://spiraldirect.com/en-us/pages/spiral-direct-catalogue have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages share a meta description

    https://spiraldirect.com/en-us/collections/new-products-1/male, https://spiraldirect.com/en-us/collections/new-products-1/female and https://spiraldirect.com/en-us/collections/new-products-1 use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /, whose canonical is https://spiraldirect.com/en-us. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    /, https://spiraldirect.com/en-us/pages/delivery, https://spiraldirect.com/en-us/pages/customer-support, https://spiraldirect.com/en-us/pages/wholesale, https://spiraldirect.com/en-us/collections/new-products-1/male and https://spiraldirect.com/en-us/collections/new-products-1/female and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 pages with very little text

    https://spiraldirect.com/en-us/collections/new-products-1/male, https://spiraldirect.com/en-us/collections/new-products-1/female, https://spiraldirect.com/en-us/collections/new-products-1, https://spiraldirect.com/en-us/collections/top-sellers/male, https://spiraldirect.com/en-us/collections/top-sellers/female and https://spiraldirect.com/en-us/collections/top-sellers and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 3 pages slow to respond

    https://spiraldirect.com/en-us/collections/new-products-1/female, https://spiraldirect.com/en-us/collections/new-products-1 and https://spiraldirect.com/en-us/collections/top-sellers/male took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 194 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 3 broken images

    3 images failed to load on a phone, for example https://spiral-uk.myshopify.com/cdn/shop/files/pandectes-banner-logo.png.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

2 checks passed
  • Tap targets are thumb-sized

    68 of 73 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 826 words of copy

    The homepage carries about 826 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop By Design”, “Shop By Interest” and “Shop Spiralling”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 62 other companies contacted

    Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spiral-de.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 22 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Loyalty Rewards And Referrals · Microsoft Clarity · Langshop · Okendo · Frequently Bought · Triplewhale · Powerful Form Builder · Tapcart Mobile App · Klaviyo Email Marketing Sms · Geoip Country Redirect · Seo Manager Venntov · Gdpr Cookie Consent · Frontend · Event Promotion Bar · ultimatesizechart.com · webmarked.net · wheelio-app.com · trustpilot.com · hextom.com · cloudfront.net · googleapis.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Vue.js
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on spiral-de.com, including 25 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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